Robin A. Higie

726 total citations
10 papers, 546 citations indexed

About

Robin A. Higie is a scholar working on Marketing, Sociology and Political Science and Political Science and International Relations. According to data from OpenAlex, Robin A. Higie has authored 10 papers receiving a total of 546 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Political Science and International Relations. Recurrent topics in Robin A. Higie's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (3 papers) and Digital Marketing and Social Media (2 papers). Robin A. Higie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (3 papers) and Digital Marketing and Social Media (2 papers). Robin A. Higie collaborates with scholars based in United States. Robin A. Higie's co-authors include Lawrence Feick, Linda L. Price, Gerald Zaltman, Murphy A. Sewall and Julie Fitzmaurice and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Journal of Advertising Research.

In The Last Decade

Robin A. Higie

10 papers receiving 464 citations

Peers

Robin A. Higie

MARKE

SPS

OBHRM

ISM

GS

Richard Vaughn United States

Abhilasha Mehta United States

Arno J. Rethans United States

Hung‐Chang Chiu Taiwan

Claas Christian Germelmann Germany

Paul R. Prabhaker United States

Allan L. Baldinger United States

Changjo Yoo South Korea

Andrew T. Norman United States

Ira J. Dolich United States

Richard Vaughn United States

Robin A. Higie

335 ×0.9

MARKE

207 ×0.6

SPS

86 ×0.6

OBHRM

42 ×0.6

ISM

55 ×1.0

GS

Citations per year, relative to Robin A. Higie Robin A. Higie (= 1×) peers Richard Vaughn

Countries citing papers authored by Robin A. Higie

Since Specialization

Citations

This map shows the geographic impact of Robin A. Higie's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robin A. Higie with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robin A. Higie more than expected).

Fields of papers citing papers by Robin A. Higie

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robin A. Higie. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robin A. Higie. The network helps show where Robin A. Higie may publish in the future.

Co-authorship network of co-authors of Robin A. Higie

This figure shows the co-authorship network connecting the top 25 collaborators of Robin A. Higie. A scholar is included among the top collaborators of Robin A. Higie based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robin A. Higie. Robin A. Higie is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

10 of 10 papers shown

1.

Feick, Lawrence, Robin A. Higie, & Linda L. Price. (1993). Consumer search and decision problems in a transitional economy : Hungary, 1989-1992. Marketing Science Institute eBooks. 5 indexed citations

2.

Zaltman, Gerald & Robin A. Higie. (1993). Seeing the voice of the customer : the zaltman metaphor elicitation technique. Marketing Science Institute eBooks. 26 indexed citations

3.

Higie, Robin A., Linda L. Price, & Julie Fitzmaurice. (1993). Leaving it all behind: Service loyalties in transition. Advances in consumer research. 20(1). 656–661. 3 indexed citations

4.

Feick, Lawrence & Robin A. Higie. (1992). The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers. Journal of Advertising. 21(2). 9–24. 206 indexed citations

5.

Higie, Robin A., Lawrence Feick, & Linda L. Price. (1991). The Importance of Peripheral Cues in Attitude Formation For Enduring and Task Involved Individuals. ACR North American Advances. 7 indexed citations

6.

Higie, Robin A. & Murphy A. Sewall. (1991). Using Recall and Brand Preference to Evaluate Advertising Effectiveness. Journal of Advertising Research. 31(2). 56–63. 9 indexed citations

7.

Higie, Robin A. & Lawrence Feick. (1989). Enduring Involvement: Conceptual and Measurement Issues. ACR North American Advances. 125 indexed citations

8.

Price, Linda L., Lawrence Feick, & Robin A. Higie. (1989). Preference heterogeneity and coorientation as determinants of perceived informational influence. Journal of Business Research. 19(3). 227–242. 71 indexed citations

9.

Price, Linda L., Lawrence Feick, & Robin A. Higie. (1987). Information Sensitive Consumers and Market Information. Journal of Consumer Affairs. 21(2). 328–341. 53 indexed citations

10.

Feick, Lawrence, Linda L. Price, & Robin A. Higie. (1986). People Who Use People: the Other Side of Opinion Leadership. ACR North American Advances. 41 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact