Susan Spiggle

3.4k total citations · 1 hit paper
16 papers, 2.5k citations indexed

About

Susan Spiggle is a scholar working on Marketing, Geriatrics and Gerontology and Food Science. According to data from OpenAlex, Susan Spiggle has authored 16 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 3 papers in Geriatrics and Gerontology and 2 papers in Food Science. Recurrent topics in Susan Spiggle's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (3 papers) and Pharmaceutical Practices and Patient Outcomes (3 papers). Susan Spiggle is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (3 papers) and Pharmaceutical Practices and Patient Outcomes (3 papers). Susan Spiggle collaborates with scholars based in United States. Susan Spiggle's co-authors include Murphy A. Sewall, Cathy Goodwin, Marie Smith, Kelly L. Smith, Hao Li, Hang T. Nguyen and Clinton R. Sanders and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Susan Spiggle

16 papers receiving 2.2k citations

Hit Papers

Analysis and Interpretation of Qualitative Data in Consum... 1994 2026 2004 2015 1994 500 1000 1.5k 2.0k

Peers

Susan Spiggle
Comparison fields: 5 of 128
  • Marketing 1.4k
  • Sociology and Political Science 883
  • Organizational Behavior and Human Resource Management 625
  • Strategy and Management 350
  • Gender Studies 216
Hélène Cherrier Australia
Diana L. Haytko United States
Larry Percy Denmark
Nick Johns United Kingdom
Chris Hackley United Kingdom
Merrie Brucks United States
Richard Ettenson United States
Jerome D. Williams United States
Margaret K. Hogg United Kingdom
Martin S. Roth United States
Hélène Cherrier Australia View profile →
Citations per field, relative to Susan Spiggle
Susan Spiggle · 1×
Citations per year, relative to Susan Spiggle
Susan Spiggle · 1×

Countries citing papers authored by Susan Spiggle

Since Specialization
Citations

This map shows the geographic impact of Susan Spiggle's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan Spiggle with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan Spiggle more than expected).

Fields of papers citing papers by Susan Spiggle

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Susan Spiggle. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan Spiggle. The network helps show where Susan Spiggle may publish in the future.

Co-authorship network of co-authors of Susan Spiggle

This figure shows the co-authorship network connecting the top 25 collaborators of Susan Spiggle. A scholar is included among the top collaborators of Susan Spiggle based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susan Spiggle. Susan Spiggle is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
# Title Journal Authors Indexed citations
1 Building the Case: Changing Consumer Perceptions of the Value of Expanded Community Pharmacist Services Journal of Pharmacy Practice Marie Smith, Susan Spiggle et al. 18
2 Strategies for community-based medication management services in value-based health plans Research in Social and Administrative Pharmacy Marie Smith, Susan Spiggle et al. 25
3 Consumer, physician, and payer perspectives on primary care medication management services with a shared resource pharmacists network Research in Social and Administrative Pharmacy Marie Smith, Susan Spiggle et al. 34
4 More than Fit: Brand Extension Authenticity Journal of Marketing Research Susan Spiggle, Hang T. Nguyen et al. 9
5 Making connections: Partner quality, identity, and community Journal of Business Research Susan Spiggle 1
6 Consumer Spending Patterns: Dimensions and Dichotomies ACR North American Advances Susan Spiggle et al. 7
7 Analysis and Interpretation of Qualitative Data in Consumer Research breakdown → Journal of Consumer Research Susan Spiggle 2072
8 Gift Giving: Consumer Motivation and the Gift Purchase Process Deakin Research Online (Deakin University) Cathy Goodwin, Kelly L. Smith et al. 60
9 Consumer Complaining: Attributions and Identities ACR North American Advances Cathy Goodwin, Susan Spiggle 13
10 Values and Issues in the Field of Consumer Research: a Content Analysis of ACR Presidential Addreses ACR North American Advances Susan Spiggle, Cathy Goodwin 2
11 Grocery Shopping Lists: What Do Consumers Write? ACR North American Advances Susan Spiggle 16
12 A Choice Sets Model of Retail Selection Journal of Marketing Susan Spiggle, Murphy A. Sewall 132
13 A Choice Sets Model of Retail Selection Journal of Marketing Susan Spiggle, Murphy A. Sewall 84
14 Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix Journal of Consumer Research Susan Spiggle 40
15 7-Up Art, Pepsi Art, and Sunkist Art: the Presentation of Brand Symbols in Art ACR North American Advances Susan Spiggle 3
16 The Construction of Consumer Typologies: Scientific and Ethnomethods ACR North American Advances Susan Spiggle, Clinton R. Sanders 2

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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