Susan Spiggle

3.4k total citations · 1 hit paper
16 papers, 2.5k citations indexed

About

Susan Spiggle is a scholar working on Marketing, Geriatrics and Gerontology and Food Science. According to data from OpenAlex, Susan Spiggle has authored 16 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 3 papers in Geriatrics and Gerontology and 2 papers in Food Science. Recurrent topics in Susan Spiggle's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (3 papers) and Pharmaceutical Practices and Patient Outcomes (3 papers). Susan Spiggle is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (3 papers) and Pharmaceutical Practices and Patient Outcomes (3 papers). Susan Spiggle collaborates with scholars based in United States. Susan Spiggle's co-authors include Murphy A. Sewall, Cathy Goodwin, Marie Smith, Kelly L. Smith, Hao Li, Hang T. Nguyen and Clinton R. Sanders and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Susan Spiggle

16 papers receiving 2.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Analysis and Interpretation of Qualitative Data in Consumer Research

1994 2.1k citations Susan Spiggle Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Susan Spiggle United States	10	1.4k	883	625	350	216	16	2.5k
Hélène Cherrier Australia	22	1.5k 1.1×	802 0.9×	277 0.4×	260 0.7×	199 0.9×	56	2.5k
Diana L. Haytko United States	16	1.1k 0.8×	648 0.7×	438 0.7×	167 0.5×	224 1.0×	35	1.8k
Larry Percy Denmark	21	1.9k 1.4×	1.2k 1.3×	502 0.8×	237 0.7×	243 1.1×	53	2.7k
Nick Johns United Kingdom	24	1.0k 0.8×	874 1.0×	709 1.1×	299 0.9×	96 0.4×	82	2.5k
Chris Hackley United Kingdom	29	1.2k 0.9×	1.1k 1.2×	523 0.8×	291 0.8×	460 2.1×	85	2.8k
Merrie Brucks United States	21	2.1k 1.6×	1.3k 1.5×	676 1.1×	251 0.7×	176 0.8×	40	3.6k
Richard Ettenson United States	16	1.9k 1.4×	1.1k 1.3×	544 0.9×	502 1.4×	163 0.8×	28	2.6k
Jerome D. Williams United States	29	1.6k 1.2×	1.6k 1.8×	795 1.3×	274 0.8×	251 1.2×	87	3.6k
Margaret K. Hogg United Kingdom	28	1.4k 1.0×	988 1.1×	426 0.7×	141 0.4×	336 1.6×	112	2.3k
Martin S. Roth United States	19	2.0k 1.5×	1.5k 1.7×	774 1.2×	618 1.8×	160 0.7×	28	3.4k

Countries citing papers authored by Susan Spiggle

Since Specialization

Citations

This map shows the geographic impact of Susan Spiggle's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan Spiggle with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan Spiggle more than expected).

Fields of papers citing papers by Susan Spiggle

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Susan Spiggle. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan Spiggle. The network helps show where Susan Spiggle may publish in the future.

Co-authorship network of co-authors of Susan Spiggle

This figure shows the co-authorship network connecting the top 25 collaborators of Susan Spiggle. A scholar is included among the top collaborators of Susan Spiggle based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susan Spiggle. Susan Spiggle is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

1.

Smith, Marie, et al.. (2018). Building the Case: Changing Consumer Perceptions of the Value of Expanded Community Pharmacist Services. Journal of Pharmacy Practice. 32(6). 637–647. 18 indexed citations

2.

Smith, Marie, et al.. (2016). Strategies for community-based medication management services in value-based health plans. Research in Social and Administrative Pharmacy. 13(1). 48–62. 25 indexed citations

3.

Smith, Marie, et al.. (2013). Consumer, physician, and payer perspectives on primary care medication management services with a shared resource pharmacists network. Research in Social and Administrative Pharmacy. 10(3). 539–553. 34 indexed citations

4.

Spiggle, Susan, et al.. (2012). More than Fit: Brand Extension Authenticity. Journal of Marketing Research. 49(6). 967–983. 9 indexed citations

5.

Spiggle, Susan. (2007). Making connections: Partner quality, identity, and community. Journal of Business Research. 61(5). 455–456. 1 indexed citations

6.

Spiggle, Susan, et al.. (1994). Consumer Spending Patterns: Dimensions and Dichotomies. ACR North American Advances. 21(1). 35–40. 7 indexed citations

7.

Spiggle, Susan. (1994). Analysis and Interpretation of Qualitative Data in Consumer Research. Journal of Consumer Research. 21(3). 491–491. 2072 indexed citations breakdown →

8.

Goodwin, Cathy, Kelly L. Smith, & Susan Spiggle. (1990). Gift Giving: Consumer Motivation and the Gift Purchase Process. Deakin Research Online (Deakin University). 690–698. 60 indexed citations

9.

Goodwin, Cathy & Susan Spiggle. (1989). Consumer Complaining: Attributions and Identities. ACR North American Advances. 13 indexed citations

10.

Spiggle, Susan & Cathy Goodwin. (1988). Values and Issues in the Field of Consumer Research: a Content Analysis of ACR Presidential Addreses. ACR North American Advances. 2 indexed citations

11.

Spiggle, Susan. (1987). Grocery Shopping Lists: What Do Consumers Write?. ACR North American Advances. 16 indexed citations

12.

Spiggle, Susan & Murphy A. Sewall. (1987). A Choice Sets Model of Retail Selection. Journal of Marketing. 51(2). 97–111. 132 indexed citations

13.

Spiggle, Susan & Murphy A. Sewall. (1987). A Choice Sets Model of Retail Selection. Journal of Marketing. 51(2). 97–97. 84 indexed citations

14.

Spiggle, Susan. (1986). Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix. Journal of Consumer Research. 13(1). 100–100. 40 indexed citations

15.

Spiggle, Susan. (1985). 7-Up Art, Pepsi Art, and Sunkist Art: the Presentation of Brand Symbols in Art. ACR North American Advances. 3 indexed citations

16.

Spiggle, Susan & Clinton R. Sanders. (1984). The Construction of Consumer Typologies: Scientific and Ethnomethods. ACR North American Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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