Keith K. Cox

1.0k total citations
25 papers, 699 citations indexed

About

Keith K. Cox is a scholar working on Marketing, Management of Technology and Innovation and Social Psychology. According to data from OpenAlex, Keith K. Cox has authored 25 papers receiving a total of 699 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 3 papers in Management of Technology and Innovation and 1 paper in Social Psychology. Recurrent topics in Keith K. Cox's work include Consumer Retail Behavior Studies (4 papers), Management and Marketing Education (3 papers) and Marketing and Advertising Strategies (3 papers). Keith K. Cox is often cited by papers focused on Consumer Retail Behavior Studies (4 papers), Management and Marketing Education (3 papers) and Marketing and Advertising Strategies (3 papers). Keith K. Cox collaborates with scholars based in United States, Latvia and Chile. Keith K. Cox's co-authors include Ben M. Enis, James E. Stafford, John Burton, George M. Zinkhan, Norman Kangun, John R. Burton, Marilyn Y. Jones, Sarah Fisher Gardial, Jae Woo Hong and Orville C. Walker and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Public Opinion Quarterly.

In The Last Decade

Keith K. Cox

23 papers receiving 587 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Keith K. Cox United States 14 379 144 99 63 56 25 699
G. David Hughes United States 16 240 0.6× 170 1.2× 112 1.1× 61 1.0× 37 0.7× 39 635
Marie Adele Hughes United States 12 239 0.6× 126 0.9× 206 2.1× 90 1.4× 33 0.6× 18 693
Murphy A. Sewall United States 11 458 1.2× 127 0.9× 159 1.6× 59 0.9× 21 0.4× 26 638
Murray Young United States 8 161 0.4× 145 1.0× 115 1.2× 96 1.5× 38 0.7× 13 574
Albert J. Della Bitta United States 10 641 1.7× 169 1.2× 143 1.4× 40 0.6× 21 0.4× 16 879
Jon B. Freiden United States 13 496 1.3× 290 2.0× 158 1.6× 73 1.2× 60 1.1× 20 741
John M. McCann United States 13 593 1.6× 235 1.6× 164 1.7× 85 1.3× 20 0.4× 33 966
John P. Murry United States 11 275 0.7× 191 1.3× 153 1.5× 89 1.4× 36 0.6× 15 667
Jeffrey J. Stoltman United States 11 336 0.9× 204 1.4× 130 1.3× 47 0.7× 34 0.6× 26 525
Grady D. Bruce United States 12 380 1.0× 236 1.6× 241 2.4× 50 0.8× 26 0.5× 29 643

Countries citing papers authored by Keith K. Cox

Since Specialization
Citations

This map shows the geographic impact of Keith K. Cox's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Keith K. Cox with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Keith K. Cox more than expected).

Fields of papers citing papers by Keith K. Cox

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Keith K. Cox. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Keith K. Cox. The network helps show where Keith K. Cox may publish in the future.

Co-authorship network of co-authors of Keith K. Cox

This figure shows the co-authorship network connecting the top 25 collaborators of Keith K. Cox. A scholar is included among the top collaborators of Keith K. Cox based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Keith K. Cox. Keith K. Cox is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Zinkhan, George M., Marilyn Y. Jones, Sarah Fisher Gardial, & Keith K. Cox. (1990). Methods of Knowledge Development in Marketing and Macromarketing. Journal of Macromarketing. 10(2). 3–17. 20 indexed citations
2.
Kotler, Philip, et al.. (1980). Manajemen dan Strategi Pemasaran. 4 indexed citations
3.
Cox, Keith K., et al.. (1979). Focus group interviews : a reader. 68 indexed citations
4.
Cox, Keith K., et al.. (1976). Applications of Focus Group Interviews in Marketing. Journal of Marketing. 40(1). 77–80. 56 indexed citations
5.
Cox, Keith K., et al.. (1976). Applications of Focus Group Interviews in Marketing. Journal of Marketing. 40(1). 77–77. 25 indexed citations
6.
Kangun, Norman, et al.. (1975). Consumerism and Marketing Management. Journal of Marketing. 39(2). 3–10. 7 indexed citations
7.
Kangun, Norman, et al.. (1975). Consumerism and Marketing Management. Journal of Marketing. 39(2). 3–3. 15 indexed citations
8.
Walker, Orville C., Keith K. Cox, & Ben M. Enis. (1973). The Marketing Research Process. Journal of Marketing. 37(4). 120–120. 12 indexed citations
9.
Enis, Ben M., Keith K. Cox, & James E. Stafford. (1972). Students as Subjects in Consumer Behavior Experiments. Journal of Marketing Research. 9(1). 72–74. 85 indexed citations
10.
Cox, Keith K. & Ben M. Enis. (1972). The marketing research process;: A managerial approach to purchasing relevant information for decision making. Medical Entomology and Zoology.
11.
Cox, Keith K.. (1970). The Effect of Shelf Space upon Sales of Branded Products. Journal of Marketing Research. 7(1). 55–58. 89 indexed citations
12.
Schoner, Bertram, Keith K. Cox, & Ben M. Enis. (1970). Experimentation for Marketing Decisions. Journal of Marketing. 34(1). 114–114. 13 indexed citations
13.
Cox, Keith K.. (1970). The Effect of Shelf Space upon Sales of Branded Products. Journal of Marketing Research. 7(1). 55–55. 41 indexed citations
14.
Cox, Keith K.. (1969). Changes in Stereotyping of Negroes and Whites in Magazine Advertisements. Public Opinion Quarterly. 33(4). 603–603. 39 indexed citations
15.
Cox, Keith K.. (1968). Analytical viewpoints in marketing management. Prentice Hall eBooks. 1 indexed citations
16.
Cox, Keith K.. (1967). Readings in market research. Appleton-Century-Crofts eBooks. 4 indexed citations
17.
Kotler, Philip & Keith K. Cox. (1967). Readings in marketing management. Medical Entomology and Zoology. 4 indexed citations
18.
Cox, Keith K.. (1964). The relationship between shelf space and product sales in supermarkets. 2 indexed citations
19.
Cox, Keith K.. (1964). The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets. Journal of Marketing Research. 1(2). 63–67. 81 indexed citations
20.
Cox, Keith K.. (1964). The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets. Journal of Marketing Research. 1(2). 63–63. 42 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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