Emi Moriuchi

1.4k total citations · 1 hit paper
43 papers, 978 citations indexed

About

Emi Moriuchi is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Emi Moriuchi has authored 43 papers receiving a total of 978 indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Sociology and Political Science, 18 papers in Marketing and 15 papers in Information Systems and Management. Recurrent topics in Emi Moriuchi's work include Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (15 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Emi Moriuchi is often cited by papers focused on Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (15 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Emi Moriuchi collaborates with scholars based in United States, Japan and Australia. Emi Moriuchi's co-authors include Ikuo Takahashi, Samantha Murdy, V. Myles Landers, Neil Hair, Deborah Colton, Christina Chung, Paul R. Jackson, Michael D. Basil, Barbara Groß and Mary C. Martin and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Technological Forecasting and Social Change.

In The Last Decade

Emi Moriuchi

37 papers receiving 939 citations

Hit Papers

The role of robots in the service industry: Factors affec... 2024 2026 2025 2024 10 20 30 40
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. The role of robots in the service industry: Factors affecting human-robot interactions
    2024 44 citations Emi Moriuchi, Samantha Murdy International Journal of Hospitality Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Emi Moriuchi United States 14 537 414 358 355 130 43 978
Anubhav Mishra India 17 546 1.0× 384 0.9× 408 1.1× 214 0.6× 117 0.9× 46 1.0k
Crystal T. Lee China 16 484 0.9× 365 0.9× 355 1.0× 169 0.5× 136 1.0× 33 853
Mohamed Slim Ben Mimoun France 10 482 0.9× 466 1.1× 404 1.1× 183 0.5× 156 1.2× 20 919
Mirja Kroschke Germany 4 413 0.8× 439 1.1× 195 0.5× 268 0.8× 114 0.9× 5 942
Hyejo Hailey Shin Hong Kong 15 676 1.3× 368 0.9× 227 0.6× 213 0.6× 161 1.2× 34 967
Alfredo Pérez-Rueda Spain 10 562 1.0× 426 1.0× 327 0.9× 167 0.5× 79 0.6× 14 991
Shixuan Fu China 14 604 1.1× 495 1.2× 210 0.6× 180 0.5× 144 1.1× 37 1.1k
Rodrigo Perez‐Vega United Kingdom 11 519 1.0× 294 0.7× 204 0.6× 289 0.8× 115 0.9× 21 903
Jason L. Stienmetz Austria 19 769 1.4× 415 1.0× 151 0.4× 415 1.2× 101 0.8× 32 1.2k
Zhao Pan China 12 508 0.9× 298 0.7× 310 0.9× 197 0.6× 104 0.8× 20 838

Countries citing papers authored by Emi Moriuchi

Since Specialization
Citations

This map shows the geographic impact of Emi Moriuchi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Emi Moriuchi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Emi Moriuchi more than expected).

Fields of papers citing papers by Emi Moriuchi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Emi Moriuchi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Emi Moriuchi. The network helps show where Emi Moriuchi may publish in the future.

Co-authorship network of co-authors of Emi Moriuchi

This figure shows the co-authorship network connecting the top 25 collaborators of Emi Moriuchi. A scholar is included among the top collaborators of Emi Moriuchi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Emi Moriuchi. Emi Moriuchi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Moriuchi, Emi & Samantha Murdy. (2025). Robo-tipping with a purpose: The role of perceived fairness, altruistic motives, and perception of the organization. International Journal of Hospitality Management. 128. 104188–104188.
2.
Moriuchi, Emi, Linda D. Hollebeek, & Weng Marc Lim. (2025). Consumers’ smartphone addiction: Impact of engagement and app type on wellbeing. Journal of Business Research. 194. 115379–115379. 2 indexed citations
3.
Moriuchi, Emi. (2025). Deploying artificial intelligence for healthcare: An empirical study on the patients' usage of health care service and AI's anthropomorphic structure form. Technological Forecasting and Social Change. 213. 124004–124004. 1 indexed citations
4.
5.
Moriuchi, Emi, et al.. (2024). Strategies for health and wellness tourism development: Thai massage. International Journal of Tourism Research. 26(1). 4 indexed citations
6.
Moriuchi, Emi & Samantha Murdy. (2024). Consumer Reactions to Drip Pricing: The Moderating Effect of Price Fairness in the Sharing Economy Accommodation. Cornell Hospitality Quarterly. 66(3). 304–316. 1 indexed citations
7.
Moriuchi, Emi. (2023). Encouraging Respect?: Understanding consumers’ perspective on the two-way evaluation system in a sharing economy. Journal of Business Research. 163. 113904–113904. 1 indexed citations
8.
Moriuchi, Emi, et al.. (2023). Effectiveness of Health Communication Technology on Compliance Disposition of Covid-19 Guidelines. Journal of the Association for Information Systems. 52. 1131–1154. 1 indexed citations
9.
Ackerman, David S., Emi Moriuchi, & Barbara Groß. (2022). Princeton as Prada: college choice in the United States as luxury consumption for the extended self. Journal of Marketing for HIGHER EDUCATION. 34(2). 754–776. 5 indexed citations
10.
Moriuchi, Emi. (2022). Leveraging the Science to Understand Factors Influencing the Use of AI-Powered Avatar in Healthcare Services. Journal of Technology in Behavioral Science. 7(4). 588–602. 12 indexed citations
11.
Moriuchi, Emi. (2021). Cultural aspect of informational and normative influences on purchasing intentions: An eye-tracking approach. The Journal of Marketing Theory and Practice. 29(4). 498–517. 10 indexed citations
12.
13.
Moriuchi, Emi. (2021). The impact of country of origin on consumers' pricing judgments in ecommerce settings. International Marketing Review. 38(3). 514–538. 17 indexed citations
14.
Törngren, Sayaka Osanami, et al.. (2020). Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking. SHILAP Revista de lepidopterología. 4(4). 109–109. 3 indexed citations
15.
Moriuchi, Emi. (2020). An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior. Psychology and Marketing. 38(1). 21–42. 141 indexed citations
16.
17.
Moriuchi, Emi & Ikuo Takahashi. (2018). Integrated consumer shopping decision model: A Japanese online supermarket context. Journal of Marketing Channels. 25(4). 184–197.
18.
Moriuchi, Emi & Ikuo Takahashi. (2017). An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences. Journal of Business Research. 82. 381–390. 31 indexed citations
19.
Moriuchi, Emi & Christina Chung. (2017). Young Americans' ethnic identity toward disaster advertising: The effects of disaster location and message types. International Journal of Nonprofit and Voluntary Sector Marketing. 23(1). 13 indexed citations
20.
Martin, Mary C., et al.. (2015). The Importance of University Traditions And Rituals in Building Alumni Brand Communities and Loyalty. Academy of Marketing Studies journal. 19(3). 107. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Anubhav Mishra Breakdown of academic impact, for papers by Crystal T. Lee Breakdown of academic impact, for papers by Mohamed Slim Ben Mimoun Breakdown of academic impact, for papers by Mirja Kroschke Breakdown of academic impact, for papers by Hyejo Hailey Shin Breakdown of academic impact, for papers by Alfredo Pérez-Rueda Breakdown of academic impact, for papers by Shixuan Fu Breakdown of academic impact, for papers by Rodrigo Perez‐Vega Breakdown of academic impact, for papers by Jason L. Stienmetz Breakdown of academic impact, for papers by Zhao Pan
Rankless by CCL
2026