Haeran Jae

649 total citations
17 papers, 452 citations indexed

About

Haeran Jae is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Haeran Jae has authored 17 papers receiving a total of 452 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Economics and Econometrics. Recurrent topics in Haeran Jae's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Consumer Packaging Perceptions and Trends (3 papers). Haeran Jae is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Consumer Packaging Perceptions and Trends (3 papers). Haeran Jae collaborates with scholars based in United States and Iceland. Haeran Jae's co-authors include Suzanne C. Makarem, Devon DelVecchio, Madhubalan Viswanathan, Marina Candi, Mayoor Mohan, Frank J. Franzak, Natalie Ross Adkins, Deborah Cowles, Terry L. Childers and Roland Gau and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Consumer Psychology.

In The Last Decade

Haeran Jae

17 papers receiving 414 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Haeran Jae United States	11	241	182	68	62	47	17	452
Morris Kalliny United States	13	159 0.7×	200 1.1×	59 0.9×	92 1.5×	40 0.9×	42	462
Laura A. Flurry United States	9	233 1.0×	293 1.6×	65 1.0×	49 0.8×	45 1.0×	10	500
Jennifer Yurchisin United States	16	440 1.8×	236 1.3×	164 2.4×	80 1.3×	51 1.1×	39	795
Davide C. Orazi Australia	13	187 0.8×	190 1.0×	108 1.6×	73 1.2×	46 1.0×	30	534
Teresa Heath United Kingdom	14	297 1.2×	169 0.9×	107 1.6×	64 1.0×	46 1.0×	31	497
Eric Van Steenburg United States	11	273 1.1×	209 1.1×	52 0.8×	31 0.5×	27 0.6×	17	492
Glenn L. Christensen United States	8	300 1.2×	245 1.3×	180 2.6×	147 2.4×	40 0.9×	19	615
Bernardo Figueiredo Australia	12	329 1.4×	218 1.2×	119 1.8×	32 0.5×	29 0.6×	42	574
Helen Woodruffe‐Burton United Kingdom	10	260 1.1×	138 0.8×	153 2.3×	39 0.6×	44 0.9×	25	529
Sangeeta Trott United Kingdom	7	161 0.7×	202 1.1×	40 0.6×	22 0.4×	30 0.6×	10	380

Countries citing papers authored by Haeran Jae

Since Specialization

Citations

This map shows the geographic impact of Haeran Jae's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Haeran Jae with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Haeran Jae more than expected).

Fields of papers citing papers by Haeran Jae

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Haeran Jae. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Haeran Jae. The network helps show where Haeran Jae may publish in the future.

Co-authorship network of co-authors of Haeran Jae

This figure shows the co-authorship network connecting the top 25 collaborators of Haeran Jae. A scholar is included among the top collaborators of Haeran Jae based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Haeran Jae. Haeran Jae is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Jae, Haeran & Devon DelVecchio. (2021). Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising. Journal of Global Marketing. 35(2). 115–132. 3 indexed citations

Jae, Haeran. (2019). The Effectiveness of Closed Caption Videos in Classrooms: Objective versus Subjective Assessments.. Journal of instructional pedagogies. 22. 5 indexed citations

DelVecchio, Devon, Haeran Jae, & Jodie L. Ferguson. (2018). Consumer aliteracy. Psychology and Marketing. 36(2). 89–101. 12 indexed citations

Candi, Marina, Haeran Jae, Suzanne C. Makarem, & Mayoor Mohan. (2017). Consumer responses to functional, aesthetic and symbolic product design in online reviews. Journal of Business Research. 81. 31–39. 73 indexed citations

Makarem, Suzanne C. & Haeran Jae. (2015). Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds. Journal of Consumer Affairs. 50(1). 193–223. 105 indexed citations

Franzak, Frank J., Suzanne C. Makarem, & Haeran Jae. (2014). Design benefits, emotional responses, and brand engagement. Journal of Product & Brand Management. 23(1). 16–23. 52 indexed citations

Jae, Haeran & Madhubalan Viswanathan. (2012). Effects of pictorial product-warnings on low-literate consumers. Journal of Business Research. 65(12). 1674–1682. 26 indexed citations

Gau, Roland, Haeran Jae, & Madhubalan Viswanathan. (2012). Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces. Journal of Business Research. 65(12). 1683–1691. 19 indexed citations

Jae, Haeran. (2011). Cognitive Load and Syntactic Complexity of Printed Advertisements: Effects on Consumers’ Attitudes. 21(1). 3 indexed citations

10.

Jae, Haeran. (2010). Syntax Complexity and Presentation Order as Determinants of Comprehension in Print Advertisements. Journal of Promotion Management. 16(4). 522–532. 5 indexed citations

11.

Jae, Haeran, Devon DelVecchio, & Terry L. Childers. (2010). Are low‐literate and high‐literate consumers different? Applying resource‐matching theory to ad processing across literacy levels. Journal of Consumer Psychology. 21(3). 312–323. 21 indexed citations

12.

Adkins, Natalie Ross & Haeran Jae. (2009). Marketplace Vulnerability of Limited English Proficient Consumers: Opportunities to Increase Knowledge in Macromarketing. Journal of Macromarketing. 30(1). 93–104. 31 indexed citations

13.

Jae, Haeran, et al.. (2008). The Use of Bar Code Technology in Grading to Improve Student Anonymity and Reduce Identity-Based Bias. Marketing Education Review. 18(1). 65–70. 1 indexed citations

14.

Jae, Haeran, Devon DelVecchio, & Deborah Cowles. (2008). Picture–Text Incongruency in Print Advertisements among Low‐ and High‐Literacy Consumers. Journal of Consumer Affairs. 42(3). 439–451. 25 indexed citations

15.

Jae, Haeran, et al.. (2008). Objectivity in Grading: The Promise of Bar Codes. College Teaching. 57(1). 51–55. 15 indexed citations

16.

Jae, Haeran, et al.. (2007). Underground Economy and Economic Exchange: A Macro Perspective. 2 indexed citations

17.

Jae, Haeran & Devon DelVecchio. (2004). Decision Making by Low‐Literacy Consumers in the Presence of Point‐of‐Purchase Information. Journal of Consumer Affairs. 38(2). 342–354. 54 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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