Terrence H. Witkowski

1.4k total citations
74 papers, 876 citations indexed

About

Terrence H. Witkowski is a scholar working on Marketing, Museology and Visual Arts and Performing Arts. According to data from OpenAlex, Terrence H. Witkowski has authored 74 papers receiving a total of 876 indexed citations (citations by other indexed papers that have themselves been cited), including 34 papers in Marketing, 12 papers in Museology and 12 papers in Visual Arts and Performing Arts. Recurrent topics in Terrence H. Witkowski's work include Consumer Behavior in Brand Consumption and Identification (17 papers), American History and Culture (17 papers) and Fashion and Cultural Textiles (11 papers). Terrence H. Witkowski is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), American History and Culture (17 papers) and Fashion and Cultural Textiles (11 papers). Terrence H. Witkowski collaborates with scholars based in United States, Germany and Canada. Terrence H. Witkowski's co-authors include Sabine Reddy, Jean Umiker‐Sebeok, Mary Wolfinbarger, Dan Zheng, Yulong Ma, Robert A. Henning, Andrzej Fałkowski, D.G. Brian Jones, Yoshito Yamamoto and Francesco M. Nicosia and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Terrence H. Witkowski

67 papers receiving 780 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Terrence H. Witkowski United States 18 490 250 167 117 87 74 876
Benét DeBerry‐Spence United States 14 651 1.3× 373 1.5× 248 1.5× 53 0.5× 97 1.1× 24 1.0k
Tuba Üstüner United States 7 404 0.8× 406 1.6× 142 0.9× 60 0.5× 91 1.0× 13 806
Dannie Kjeldgaard Denmark 13 663 1.4× 546 2.2× 162 1.0× 84 0.7× 111 1.3× 31 1.1k
David Crockett United States 15 554 1.1× 452 1.8× 107 0.6× 54 0.5× 60 0.7× 25 1.1k
Marius K. Luedicke United Kingdom 14 353 0.7× 318 1.3× 131 0.8× 124 1.1× 31 0.4× 25 698
Nil Özçağlar–Toulouse France 19 576 1.2× 284 1.1× 109 0.7× 227 1.9× 32 0.4× 47 975
Janet Borgerson United States 15 389 0.8× 268 1.1× 146 0.9× 126 1.1× 108 1.2× 47 844
Ahir Gopaldas United States 11 325 0.7× 231 0.9× 142 0.9× 54 0.5× 55 0.6× 22 694
Andrew Lindridge United Kingdom 15 572 1.2× 517 2.1× 228 1.4× 40 0.3× 39 0.4× 39 957
Jan Brace‐Govan Australia 17 430 0.9× 368 1.5× 97 0.6× 70 0.6× 61 0.7× 37 960

Countries citing papers authored by Terrence H. Witkowski

Since Specialization
Citations

This map shows the geographic impact of Terrence H. Witkowski's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Terrence H. Witkowski with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Terrence H. Witkowski more than expected).

Fields of papers citing papers by Terrence H. Witkowski

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Terrence H. Witkowski. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Terrence H. Witkowski. The network helps show where Terrence H. Witkowski may publish in the future.

Co-authorship network of co-authors of Terrence H. Witkowski

This figure shows the co-authorship network connecting the top 25 collaborators of Terrence H. Witkowski. A scholar is included among the top collaborators of Terrence H. Witkowski based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Terrence H. Witkowski. Terrence H. Witkowski is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Witkowski, Terrence H.. (2024). Toy Guns in America: Marketing, Children’s Play, and Social Unease. Journal of Macromarketing. 44(4). 813–842. 1 indexed citations
2.
Witkowski, Terrence H.. (2020). Guns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012. Journal of Macromarketing. 40(3). 396–414. 8 indexed citations
3.
Witkowski, Terrence H.. (2017). A History of American Consumption. 1 indexed citations
4.
Witkowski, Terrence H.. (2014). Book Review: Marketing and Consumption in Modern Japan. Journal of Macromarketing. 35(2). 274–276. 1 indexed citations
5.
Witkowski, Terrence H. & Kai Zhen Yap. (2012). Courtesy and kindness: Social marketing and cultural control in Singapore. Murdoch Research Repository (Murdoch University). 1 indexed citations
6.
Witkowski, Terrence H.. (2012). Media Review: Sita Sings the Blues. Journal of Macromarketing. 32(3). 328–331.
7.
Witkowski, Terrence H.. (2012). Marketing education and acculturation in the early twentieth century. Journal of Historical Research in Marketing. 4(1). 97–128. 6 indexed citations
8.
Witkowski, Terrence H.. (2007). In this Special Issue on Marketing History. Journal of Macromarketing. 27(1). 5–6. 1 indexed citations
9.
Witkowski, Terrence H. & Peggy Cunningham. (2002). Imagining Consumers (Book). Journal of the Academy of Marketing Science. 30(1). 92–93. 1 indexed citations
10.
Witkowski, Terrence H. & Mary Wolfinbarger. (2001). The Formality Dimension of Service Quality in Thailand and Japan. ACR North American Advances. 21 indexed citations
11.
Witkowski, Terrence H.. (1999). Painting the Domestication of Consumption in 19Th-Century America. ACR North American Advances.
12.
Witkowski, Terrence H., et al.. (1999). International New Venture Founders: Who Are They?. New England journal of entrepreneurship. 2(1). 2. 2 indexed citations
13.
Witkowski, Terrence H., et al.. (1999). Personal Bonding Processes in International Marketing Relationships. Journal of Business Research. 46(3). 315–325. 46 indexed citations
14.
Witkowski, Terrence H.. (1998). Consumer Ethnocentrism in Two Emerging Markets: Determinants and Predictive Validity. ACR North American Advances. 62 indexed citations
15.
Witkowski, Terrence H.. (1998). The American Consumer Home Front During World War Ii. ACR North American Advances. 8 indexed citations
16.
Fałkowski, Andrzej, et al.. (1996). Etnocentryzm konsumencki - nowe wyzwanie dla marketingu (1). Marketing i Rynek. 3(3). 12 indexed citations
17.
Witkowski, Terrence H.. (1994). A Marketing History of American Pewter and its Competitors. Journal of Macromarketing. 14(1). 45–53. 6 indexed citations
18.
Witkowski, Terrence H.. (1993). The Polish Consumer in Transition: Shopping Warsaw's Street Vendors and Open Air Markets. ACR North American Advances. 20(1). 13–17. 19 indexed citations
19.
Witkowski, Terrence H. & Yoshito Yamamoto. (1991). Omiyage Gift Purchasing By Japanese Travelers in the U.S.. ACR North American Advances. 5 indexed citations
20.
Nicosia, Francesco M. & Terrence H. Witkowski. (1975). The Need For a "Sociology of Consumption". 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026