Martin Waiguny
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 11
-
- Media Influence and Health 6
-
- Technology Adoption and User Behaviour 2
-
- Customer Service Quality and Loyalty 5
- Human-Computer Interaction top 10%
-
- Digital Marketing and Social Media 11
- Digital Games and Media 3
-
- Knowledge Management and Sharing 1
-
- Product Development and Customization 1
- Co-authors
- Michelle R. NelsonRalf TerlutterSonja Grabner‐KräuterKurt MatzlerSandra DiehlJohann FüllerZeph M. C. van BerloEva A. van Reijmersdal
- Journals
- SHILAP Revista de lepidopterología (1 paper)Journal of Medical Internet Research (1 paper)Journal of Advertising (1 paper)
- Partner nations
- AustriaNew ZealandUnited States
In The Last Decade
Martin Waiguny
21 papers receiving 450 citations
Peers
Comparison fields: 5 of 60
- Marketing 200
- Literature and Literary Theory 132
- Information Systems and Management 72
- Organizational Behavior and Human Resource Management 80
- Human-Computer Interaction 39
Countries citing papers authored by Martin Waiguny
This map shows the geographic impact of Martin Waiguny's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Waiguny with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Waiguny more than expected).
Fields of papers citing papers by Martin Waiguny
This network shows the impact of papers produced by Martin Waiguny. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin Waiguny. The network helps show where Martin Waiguny may publish in the future.
Co-authorship network
The 17 scholars most cited alongside Martin Waiguny, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 4 | |
| 2 | 2022 | 17 | |
| 3 | 2021 | 3 | |
| 4 | 2018 | 1 | |
| 5 | 2016 | 18 | |
| 6 | 2016 | 25 | |
| 7 | 2015 | 67 | |
| 8 | 2015 | 12 | |
| 9 | 2015 | 9 | |
| 10 | Is it worth responding? The effect of different response strategies on the attitude toward the reviewed hotel | 2014 | 3 |
| 11 | 2014 | 6 | |
| 12 | 2013 | 65 | |
| 13 | 2013 | 76 | |
| 14 | Who gains, who loses? Recall and recognition of brand placements in 2D, 3D and 4D movies | 2013 | 4 |
| 15 | 2012 | 73 | |
| 16 | Psychological processing of In-Game advertising and advergaming: Branded entertainment or entertaining persuasion? | 2012 | 17 |
| 17 | 2011 | 14 | |
| 18 | Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization | 2007 | 24 |
| 19 | 2007 | 29 | |
| 20 | Dimensions and consequences of costumer e-confusion in online buying behavior | 2005 | 4 |
About Martin Waiguny
Martin Waiguny is a scholar working on Marketing, Literature and Literary Theory and Organizational Behavior and Human Resource Management, having authored 21 papers that have together received 472 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), Media Influence and Health (6 papers), Customer Service Quality and Loyalty (5 papers), Digital Games and Media (3 papers), Technology Adoption and User Behaviour (2 papers), Knowledge Management and Sharing (1 paper) and Product Development and Customization (1 paper). The work is most often cited by research in Marketing (200 citations), Literature and Literary Theory (132 citations) and Information Systems and Management (72 citations). Martin Waiguny has collaborated with scholars based in Austria, New Zealand and United States. Frequent co-authors include Michelle R. Nelson, Ralf Terlutter, Sonja Grabner‐Kräuter, Kurt Matzler, Sandra Diehl, Johann Füller, Zeph M. C. van Berlo, Eva A. van Reijmersdal, Dagmar Abfalter and Julia Müller. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Medical Internet Research and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.