Monica D. Hernandez
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Retail Behavior Studies 4
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- Technology Adoption and User Behaviour 3
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- Customer Service Quality and Loyalty 3
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- Digital Marketing and Social Media 7
- Digital Games and Media 3
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- Media Influence and Health 3
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- Cultural Differences and Values 4
- Co-authors
- Michael S. MinorYong‐Jian WangSindy ChapaAdesegun OyedeleMorris KallinyJie WeiHong ShengQian Liu
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Business Research (1 paper)European Journal of Marketing (1 paper)Journal of Retailing and Consumer Services (1 paper)
- Partner nations
- United StatesFranceHong Kong
In The Last Decade
Monica D. Hernandez
19 papers receiving 444 citations
Peers
Comparison fields: 5 of 59
- Marketing 272
- Information Systems and Management 136
- Organizational Behavior and Human Resource Management 106
- Sociology and Political Science 303
- Literature and Literary Theory 57
Countries citing papers authored by Monica D. Hernandez
This map shows the geographic impact of Monica D. Hernandez's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Monica D. Hernandez with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Monica D. Hernandez more than expected).
Fields of papers citing papers by Monica D. Hernandez
This network shows the impact of papers produced by Monica D. Hernandez. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Monica D. Hernandez. The network helps show where Monica D. Hernandez may publish in the future.
Co-authorship network
The 9 scholars most cited alongside Monica D. Hernandez, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 25 | |
| 2 | 2018 | 1 | |
| 3 | 2017 | 28 | |
| 4 | 2017 | 9 | |
| 5 | 2015 | 9 | |
| 6 | 2014 | 4 | |
| 7 | 2014 | 12 | |
| 8 | Young Non-Smokers' Insights into Graphic Health Warnings on Cigarette Packaging: An Application of ZMET | 2013 | 1 |
| 9 | 2013 | 14 | |
| 10 | 2012 | 25 | |
| 11 | 2011 | 16 | |
| 12 | 2011 | 41 | |
| 13 | 2010 | 42 | |
| 14 | 2010 | 4 | |
| 15 | 2009 | 157 | |
| 16 | 2008 | 20 | |
| 17 | 2008 | 11 | |
| 18 | The Effect of Arousal on Brand Memory in Online Advergames: a Multi-Method Approach | 2006 | 2 |
| 19 | 2004 | 72 |
About Monica D. Hernandez
Monica D. Hernandez is a scholar working on Marketing, Information Systems and Management and Social Psychology, having authored 19 papers that have together received 493 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers), Consumer Retail Behavior Studies (4 papers), Cultural Differences and Values (4 papers), Technology Adoption and User Behaviour (3 papers), Digital Games and Media (3 papers), Media Influence and Health (3 papers) and Customer Service Quality and Loyalty (3 papers). The work is most often cited by research in Marketing (272 citations), Information Systems and Management (136 citations) and Organizational Behavior and Human Resource Management (106 citations). Monica D. Hernandez has collaborated with scholars based in United States, France and Hong Kong. Frequent co-authors include Michael S. Minor, Yong‐Jian Wang, Sindy Chapa, Adesegun Oyedele, Morris Kalliny, Jie Wei, Hong Sheng, Qian Liu and Yong J. Wang. Their work appears in journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.