Nicole Cunningham

593 total citations
14 papers, 422 citations indexed

About

Nicole Cunningham is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Nicole Cunningham has authored 14 papers receiving a total of 422 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Information Systems and Management. Recurrent topics in Nicole Cunningham's work include Digital Marketing and Social Media (8 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Nicole Cunningham is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Nicole Cunningham collaborates with scholars based in South Africa, United States and South Korea. Nicole Cunningham's co-authors include Matthew S. Eastin, Daniël J. Petzer, Wendy Macias, Mina Lee, Vincent Cicchirillo, Mornay Roberts-Lombard and Janet Adeyinka Adebo and has published in prestigious journals such as SHILAP Revista de lepidopterología, Computers in Human Behavior and Journal of Food Science.

In The Last Decade

Nicole Cunningham

11 papers receiving 399 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Nicole Cunningham South Africa 7 262 171 135 47 46 14 422
Seunghyun Kim United States 7 268 1.0× 71 0.4× 121 0.9× 15 0.3× 29 0.6× 16 408
Sören Köcher Germany 8 183 0.7× 68 0.4× 117 0.9× 23 0.5× 33 0.7× 23 343
Karen Nelson-Field Australia 6 236 0.9× 59 0.3× 130 1.0× 83 1.8× 49 1.1× 11 402
Kartik Pashupati United States 10 181 0.7× 89 0.5× 143 1.1× 12 0.3× 25 0.5× 14 340
Martin Waiguny Austria 12 285 1.1× 72 0.4× 200 1.5× 47 1.0× 27 0.6× 21 472
Mijin Noh South Korea 11 253 1.0× 141 0.8× 92 0.7× 16 0.3× 40 0.9× 33 401
Ho Keat Leng Singapore 12 296 1.1× 54 0.3× 186 1.4× 12 0.3× 19 0.4× 47 461
Saba Salehi-Esfahani United States 8 328 1.3× 136 0.8× 102 0.8× 32 0.7× 31 0.7× 8 440
Shuya Pan China 9 218 0.8× 133 0.8× 60 0.4× 55 1.2× 11 0.2× 15 443
Mario Alguacil Spain 12 240 0.9× 47 0.3× 107 0.8× 25 0.5× 18 0.4× 54 457

Countries citing papers authored by Nicole Cunningham

Since Specialization
Citations

This map shows the geographic impact of Nicole Cunningham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nicole Cunningham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nicole Cunningham more than expected).

Fields of papers citing papers by Nicole Cunningham

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nicole Cunningham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nicole Cunningham. The network helps show where Nicole Cunningham may publish in the future.

Co-authorship network of co-authors of Nicole Cunningham

This figure shows the co-authorship network connecting the top 25 collaborators of Nicole Cunningham. A scholar is included among the top collaborators of Nicole Cunningham based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nicole Cunningham. Nicole Cunningham is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

14 of 14 papers shown
1.
Cunningham, Nicole, et al.. (2025). Second-hand luxury goods purchase intention among millennials: a perspective on value. Journal of Fashion Marketing and Management. 30(2). 275–298.
2.
Cunningham, Nicole, et al.. (2025). Consumers’ attitudes toward 3D food printing: A South African context. Journal of Food Science. 90(4). e70198–e70198.
3.
Roberts-Lombard, Mornay, et al.. (2024). Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age. South African Journal of Economic and Management Sciences. 27(1).
4.
Cunningham, Nicole, et al.. (2023). Use of mobile apps when purchasing apparel: A young male adult perspective. SHILAP Revista de lepidopterología. 25(1). 1 indexed citations
5.
Cunningham, Nicole. (2023). The role of social group influences when intending to purchase premium alcohol. Cogent Business & Management. 10(1). 4 indexed citations
6.
Roberts-Lombard, Mornay, et al.. (2023). Apparel behavioural intentions of urban bottom-of-the-pyramid consumers: exploring the role of store atmospherics. European Business Review. 36(3). 311–334. 3 indexed citations
7.
Cunningham, Nicole, et al.. (2021). Premium versus affordable clothing retailers: what are customer expectations for satisfaction and repurchase intentions?. International Journal of Retail & Distribution Management. 49(6). 752–771. 14 indexed citations
8.
Cunningham, Nicole & Daniël J. Petzer. (2021). Examining the luxury apparel behavioural intentions of middle‐class consumers: The case of the South African market. Journal of Consumer Behaviour. 21(5). 955–972. 10 indexed citations
9.
Petzer, Daniël J., et al.. (2019). Using brand identity to build brand equity: A comparison between the South African and Dutch business-to-business architectural industry. SHILAP Revista de lepidopterología. 50(1). 7 indexed citations
10.
Macias, Wendy, Mina Lee, & Nicole Cunningham. (2017). Inside the Mind of the Online Health Information Searcher using Think-Aloud Protocol. Health Communication. 33(12). 1482–1493. 21 indexed citations
11.
Cunningham, Nicole, et al.. (2016). Wearable fitness technology: A structural investigation into acceptance and perceived fitness outcomes. Computers in Human Behavior. 65. 114–120. 229 indexed citations
12.
Cunningham, Nicole & Matthew S. Eastin. (2015). Second Screen and Sports: A Structural Investigation Into Team Identification and Efficacy. Communication & Sport. 5(3). 288–310. 57 indexed citations
13.
Cunningham, Nicole, et al.. (2015). The Impact of eWOM Message Characteristics on the Perceived Effectiveness of Online Consumer Reviews. Journal of Interactive Advertising. 15(2). 151–159. 74 indexed citations
14.
Cicchirillo, Vincent, et al.. (2014). Managing Media: Segmenting Media Through Consumer Expectancies. International Journal of Business and Social Research. 4(4). 8–19. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026