Li‐Shia Huang

732 total citations
16 papers, 583 citations indexed

About

Li‐Shia Huang is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Li‐Shia Huang has authored 16 papers receiving a total of 583 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Li‐Shia Huang's work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (6 papers). Li‐Shia Huang is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (6 papers). Li‐Shia Huang collaborates with scholars based in Taiwan and United States. Li‐Shia Huang's co-authors include Cheng‐Hsien Wu, Ching‐I Teng, Che-Hung Lin, Han-Chung Huang, Shufang Liu, Shih-Ping Jeng and Cheng Zhang and has published in prestigious journals such as Computers in Human Behavior, Journal of the Association for Information Systems and British Journal of Management.

In The Last Decade

Li‐Shia Huang

15 papers receiving 539 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Li‐Shia Huang Taiwan	9	422	238	187	119	53	16	583
Juhi Gahlot Sarkar India	16	375 0.9×	458 1.9×	186 1.0×	97 0.8×	55 1.0×	39	627
Kay Naumann Australia	6	243 0.6×	185 0.8×	152 0.8×	57 0.5×	48 0.9×	8	504
HaeEun Helen Chun United States	8	296 0.7×	286 1.2×	117 0.6×	76 0.6×	74 1.4×	16	500
Yiran Su United States	13	579 1.4×	248 1.0×	57 0.3×	97 0.8×	46 0.9×	28	743
Sydney Chinchanachokchai United States	10	233 0.6×	166 0.7×	125 0.7×	78 0.7×	45 0.8×	27	458
Yuanyuan Guo China	8	413 1.0×	224 0.9×	82 0.4×	194 1.6×	66 1.2×	15	551
Kendall Goodrich United States	11	426 1.0×	341 1.4×	71 0.4×	157 1.3×	49 0.9×	18	628
Jae Min Jung United States	12	253 0.6×	223 0.9×	120 0.6×	61 0.5×	98 1.8×	16	471
Monica D. Hernandez United States	12	303 0.7×	272 1.1×	106 0.6×	136 1.1×	59 1.1×	19	493
Irene Esteban-Millat Spain	11	304 0.7×	208 0.9×	70 0.4×	206 1.7×	24 0.5×	19	542

Countries citing papers authored by Li‐Shia Huang

Since Specialization

Citations

This map shows the geographic impact of Li‐Shia Huang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Li‐Shia Huang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Li‐Shia Huang more than expected).

Fields of papers citing papers by Li‐Shia Huang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Li‐Shia Huang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Li‐Shia Huang. The network helps show where Li‐Shia Huang may publish in the future.

Co-authorship network of co-authors of Li‐Shia Huang

This figure shows the co-authorship network connecting the top 25 collaborators of Li‐Shia Huang. A scholar is included among the top collaborators of Li‐Shia Huang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Li‐Shia Huang. Li‐Shia Huang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Huang, Li‐Shia, et al.. (2024). Happiness or not? Impacts of multi-stage consumption on the consumer affective response in the use of aesthetic foods. British Food Journal. 126(8). 3283–3300. 2 indexed citations

Huang, Li‐Shia, et al.. (2024). Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations. Asia Pacific Journal of Marketing and Logistics. 37(7). 1787–1800.

Huang, Li‐Shia, et al.. (2022). Exploring third-party’s brand rankings from consumers’ persuasion knowledge. Marketing Intelligence & Planning. 41(1). 95–109. 4 indexed citations

Huang, Li‐Shia, et al.. (2022). The effects of puffery in food packaging on consumers' responses via persuasion knowledge: role of food type and picture type. British Food Journal. 125(3). 937–955. 8 indexed citations

Huang, Han-Chung, et al.. (2017). Influence of temperament and character on online gamer loyalty: Perspectives from personality and flow theories. Computers in Human Behavior. 70. 398–406. 57 indexed citations

Huang, Li‐Shia. (2014). Trust in product review blogs: the influence of self-disclosure and popularity. Behaviour and Information Technology. 34(1). 33–44. 58 indexed citations

Jeng, Shih-Ping, et al.. (2014). Do Consumers Perceive Money-Back Guarantees as Believable? The Effects of Money-Back Guarantee Generosity, Store Name Familiarity, and Perceived Price. Service Science. 6(3). 179–189. 12 indexed citations

Liu, Shufang, et al.. (2011). An integrated attitude model of self-service technologies: evidence from online stock trading systems brokers. Service Industries Journal. 32(11). 1823–1835. 24 indexed citations

Teng, Ching‐I, et al.. (2009). How to Use Technical Terms in Ads? An FCB Grid Perspective. British Journal of Management. 21(4). 1044–1056. 6 indexed citations

10.

Huang, Li‐Shia & Ching‐I Teng. (2009). Development of a Chinese Superstitious Belief Scale. Psychological Reports. 104(3). 807–819. 27 indexed citations

11.

Huang, Li‐Shia, et al.. (2008). The Influence of Reading Motives on the Responses after Reading Blogs. CyberPsychology & Behavior. 11(3). 351–355. 57 indexed citations

12.

Huang, Li‐Shia, et al.. (2008). The moderating effects of gender roles on service emotional contagion. Service Industries Journal. 28(6). 755–767. 18 indexed citations

13.

Teng, Ching‐I, et al.. (2008). Who Are Loyal Customers in Online Games. Journal of the Association for Information Systems. 2 indexed citations

14.

Huang, Li‐Shia, et al.. (2008). Effects of Theatrical Elements on Experiential Quality and Loyalty Intentions for Theme Parks. Asia Pacific Journal of Tourism Research. 13(2). 163–174. 277 indexed citations

15.

Teng, Ching‐I & Li‐Shia Huang. (2007). Designing Time-Limited Cyber Promotions: Effects of Time Limit and Involvement. CyberPsychology & Behavior. 10(1). 141–144. 7 indexed citations

16.

Huang, Li‐Shia, et al.. (2007). Effects of Perceived Risk, Message Types, and Reading Motives on the Acceptance and Transmission of Electronic Word-of-Mouth Communication. Contemporary Management Research. 3(4). 24 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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