Li‐Shia Huang
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Packaging Perceptions and Trends 3
- Consumer Retail Behavior Studies 2
-
- Customer Service Quality and Loyalty 6
-
- Technology Adoption and User Behaviour 4
-
- Digital Marketing and Social Media 10
- Impact of Technology on Adolescents 2
- Communication top 10%
-
- Color perception and design 2
- Co-authors
- Cheng‐Hsien WuChing‐I TengChe-Hung LinHan-Chung HuangShufang LiuShih-Ping JengCheng Zhang
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Computers in Human Behavior (1 paper)Journal of the Association for Information Systems (1 paper)British Journal of Management (1 paper)
- Partner nations
- TaiwanUnited States
In The Last Decade
Li‐Shia Huang
15 papers receiving 539 citations
Peers
Comparison fields: 5 of 70
- Marketing 238
- Organizational Behavior and Human Resource Management 187
- Information Systems and Management 119
- Sociology and Political Science 422
- Communication 48
Countries citing papers authored by Li‐Shia Huang
This map shows the geographic impact of Li‐Shia Huang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Li‐Shia Huang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Li‐Shia Huang more than expected).
Fields of papers citing papers by Li‐Shia Huang
This network shows the impact of papers produced by Li‐Shia Huang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Li‐Shia Huang. The network helps show where Li‐Shia Huang may publish in the future.
Co-authorship network
The 7 scholars most cited alongside Li‐Shia Huang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 2 | |
| 2 | 2024 | 0 | |
| 3 | 2022 | 4 | |
| 4 | 2022 | 8 | |
| 5 | 2017 | 57 | |
| 6 | 2014 | 12 | |
| 7 | 2014 | 58 | |
| 8 | 2011 | 24 | |
| 9 | 2009 | 6 | |
| 10 | 2009 | 27 | |
| 11 | 2008 | 57 | |
| 12 | 2008 | 18 | |
| 13 | Who Are Loyal Customers in Online Games | 2008 | 2 |
| 14 | 2008 | 277 | |
| 15 | 2007 | 7 | |
| 16 | 2007 | 24 |
About Li‐Shia Huang
Li‐Shia Huang is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 16 papers that have together received 583 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (6 papers), Technology Adoption and User Behaviour (4 papers), Consumer Packaging Perceptions and Trends (3 papers), Impact of Technology on Adolescents (2 papers), Consumer Retail Behavior Studies (2 papers) and Color perception and design (2 papers). The work is most often cited by research in Marketing (238 citations), Organizational Behavior and Human Resource Management (187 citations) and Information Systems and Management (119 citations). Li‐Shia Huang has collaborated with scholars based in Taiwan and United States. Frequent co-authors include Cheng‐Hsien Wu, Ching‐I Teng, Che-Hung Lin, Han-Chung Huang, Shufang Liu, Shih-Ping Jeng and Cheng Zhang. Their work appears in journals such as Computers in Human Behavior, Journal of the Association for Information Systems and British Journal of Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.