Mehdi Mourali

2.4k total citations
31 papers, 1.7k citations indexed

About

Mehdi Mourali is a scholar working on Sociology and Political Science, Marketing and Applied Psychology. According to data from OpenAlex, Mehdi Mourali has authored 31 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 12 papers in Marketing and 7 papers in Applied Psychology. Recurrent topics in Mehdi Mourali's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Behavioral Health and Interventions (7 papers) and Social and Intergroup Psychology (6 papers). Mehdi Mourali is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Behavioral Health and Interventions (7 papers) and Social and Intergroup Psychology (6 papers). Mehdi Mourali collaborates with scholars based in Canada, United States and France. Mehdi Mourali's co-authors include Michel Laroche, Frank Pons, Louise A. Heslop, Nicolas Papadopoulos, Zhiyong Yang, Zhenfeng Ma, Ulf Böckenholt, Marilyn Giroux, Anish Nagpal and Madison M. Fullerton and has published in prestigious journals such as SHILAP Revista de lepidopterología, PLoS ONE and Journal of Marketing.

In The Last Decade

Mehdi Mourali

29 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mehdi Mourali Canada 19 933 795 381 219 149 31 1.7k
Elyria Kemp United States 26 849 0.9× 792 1.0× 436 1.1× 328 1.5× 177 1.2× 70 2.0k
Dena Cox United States 21 790 0.8× 651 0.8× 257 0.7× 211 1.0× 312 2.1× 36 1.8k
Fon Sim Ong Malaysia 19 564 0.6× 564 0.7× 132 0.3× 150 0.7× 133 0.9× 60 1.4k
Debra Z. Basil Canada 18 613 0.7× 722 0.9× 357 0.9× 255 1.2× 187 1.3× 42 1.7k
Bruce A. Huhmann United States 20 638 0.7× 453 0.6× 127 0.3× 207 0.9× 114 0.8× 49 1.3k
Canan Corus United States 16 835 0.9× 412 0.5× 414 1.1× 149 0.7× 74 0.5× 31 1.4k
Martijn G. de Jong Netherlands 14 706 0.8× 486 0.6× 331 0.9× 268 1.2× 97 0.7× 25 1.5k
Elisabeth Brüggen Netherlands 13 529 0.6× 771 1.0× 298 0.8× 299 1.4× 45 0.3× 27 1.7k
Yam B. Limbu United States 19 431 0.5× 499 0.6× 263 0.7× 101 0.5× 57 0.4× 71 1.6k
Uwana Evers Australia 13 696 0.7× 1.0k 1.3× 343 0.9× 81 0.4× 57 0.4× 22 1.5k

Countries citing papers authored by Mehdi Mourali

Since Specialization
Citations

This map shows the geographic impact of Mehdi Mourali's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mehdi Mourali with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mehdi Mourali more than expected).

Fields of papers citing papers by Mehdi Mourali

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mehdi Mourali. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mehdi Mourali. The network helps show where Mehdi Mourali may publish in the future.

Co-authorship network of co-authors of Mehdi Mourali

This figure shows the co-authorship network connecting the top 25 collaborators of Mehdi Mourali. A scholar is included among the top collaborators of Mehdi Mourali based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mehdi Mourali. Mehdi Mourali is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mourali, Mehdi, et al.. (2025). Public perception of accuracy-fairness trade-offs in algorithmic decisions in the United States. PLoS ONE. 20(3). e0319861–e0319861.
2.
Mourali, Mehdi, et al.. (2024). Post hoc explanations improve consumer responses to algorithmic decisions. Journal of Business Research. 186. 114981–114981. 4 indexed citations
3.
Fullerton, Madison M., Jamie L. Benham, Robert J. Oxoby, et al.. (2022). Challenges and recommendations for COVID-19 public health messaging: a Canada-wide qualitative study using virtual focus groups. BMJ Open. 12(4). e054635–e054635. 6 indexed citations
4.
Mourali, Mehdi, Jamie L. Benham, Raynell Lang, et al.. (2022). Persuasive Messages for Improving Adherence to COVID-19 Prevention Behaviors: Randomized Online Experiment. JMIR Human Factors. 10. e41328–e41328. 3 indexed citations
5.
Lang, Raynell, Robert J. Oxoby, Mehdi Mourali, et al.. (2022). Drivers of downloading and reasons for not downloading COVID-19 contact tracing and exposure notification apps: A national cross-sectional survey. PLoS ONE. 17(7). e0269783–e0269783. 9 indexed citations
6.
Mourali, Mehdi & Zhiyong Yang. (2022). Misperception of Multiple Risks in Medical Decision-Making. Journal of Consumer Research. 50(1). 25–47. 1 indexed citations
7.
Mourali, Mehdi, et al.. (2022). The Challenge of Debunking Health Misinformation in Dynamic Social Media Conversations: Online Randomized Study of Public Masking During COVID-19. Journal of Medical Internet Research. 24(3). e34831–e34831. 22 indexed citations
8.
Benham, Jamie L., Robert J. Oxoby, Mehdi Mourali, et al.. (2021). COVID-19 Vaccine–Related Attitudes and Beliefs in Canada: National Cross-sectional Survey and Cluster Analysis. JMIR Public Health and Surveillance. 7(12). e30424–e30424. 40 indexed citations
9.
Boucher, Jean-Christophe, Jamie L. Benham, Madison M. Fullerton, et al.. (2021). Analyzing Social Media to Explore the Attitudes and Behaviors Following the Announcement of Successful COVID-19 Vaccine Trials: Infodemiology Study. SHILAP Revista de lepidopterología. 1(1). e28800–e28800. 38 indexed citations
10.
Benham, Jamie L., Raynell Lang, Katharina Kovacs Burns, et al.. (2021). Attitudes, current behaviours and barriers to public health measures that reduce COVID-19 transmission: A qualitative study to inform public health messaging. PLoS ONE. 16(2). e0246941–e0246941. 73 indexed citations
11.
Lang, Raynell, Jamie L. Benham, Aidan Hollis, et al.. (2021). Attitudes, behaviours and barriers to public health measures for COVID-19: a survey to inform public health messaging. BMC Public Health. 21(1). 765–765. 45 indexed citations
12.
Lang, Raynell, Robert J. Oxoby, Mehdi Mourali, et al.. (2021). Characterization of non-adopters of COVID-19 non-pharmaceutical interventions through a national cross-sectional survey to assess attitudes and behaviours. Scientific Reports. 11(1). 21751–21751. 12 indexed citations
13.
Mourali, Mehdi, et al.. (2021). Consumers as creative agents: How required effort influences willingness to engage. Psychology and Marketing. 38(8). 1220–1237. 10 indexed citations
14.
Mourali, Mehdi, Zhiyong Yang, Frank Pons, & Derek N. Hassay. (2017). Consumer power and choice deferral: The role of anticipated regret. International Journal of Research in Marketing. 35(1). 81–99. 25 indexed citations
15.
Mourali, Mehdi & Frank Pons. (2012). Power and Unconventional Choice. ACR North American Advances. 1 indexed citations
16.
Mourali, Mehdi & Anish Nagpal. (2011). The powerful select, the powerless reject: Power's influence in decision strategies. Journal of Business Research. 66(7). 874–880. 36 indexed citations
17.
Mourali, Mehdi & Frank Pons. (2010). Power and Choice: Do Powerful Consumers Prefer Bold Options?. ACR North American Advances. 1 indexed citations
18.
Mourali, Mehdi & Frank Pons. (2009). Regulatory fit from attribute‐based versus alternative‐based processing in decision making. Journal of Consumer Psychology. 19(4). 643–651. 28 indexed citations
19.
Mourali, Mehdi & Frank Pons. (2008). When Regulatory Fit Does Not ‘Feel Right’: the Inhibiting Effect of Contextually Dominant Decision Strategies. ACR North American Advances. 1 indexed citations
20.
Mourali, Mehdi, Michel Laroche, & Frank Pons. (2005). Individualistic orientation and consumer susceptibility to interpersonal influence. Journal of Services Marketing. 19(3). 164–173. 161 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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