Shubin Yu

1.8k total citations · 1 hit paper
35 papers, 1.2k citations indexed

About

Shubin Yu is a scholar working on Marketing, Sociology and Political Science and Artificial Intelligence. According to data from OpenAlex, Shubin Yu has authored 35 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 14 papers in Sociology and Political Science and 6 papers in Artificial Intelligence. Recurrent topics in Shubin Yu's work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (12 papers) and AI in Service Interactions (6 papers). Shubin Yu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (12 papers) and AI in Service Interactions (6 papers). Shubin Yu collaborates with scholars based in China, Norway and Belgium. Shubin Yu's co-authors include Muhammad Ashfaq, Yun Jiang, Sandra María Correia Loureiro, Liselot Hudders, Veroline Cauberghe, Luming Zhao, Hao Shen, Qian Li, Xinxin Wang and Hong Liu and has published in prestigious journals such as Journal of Business Research, Advanced Science and International Journal of Environmental Research and Public Health.

In The Last Decade

Shubin Yu

33 papers receiving 1.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents

2020 601 citations Muhammad Ashfaq, Shubin Yu et al. Telematics and Informatics profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Shubin Yu China	14	581	507	389	357	156	35	1.2k
Veena Chattaraman United States	17	606 1.0×	300 0.6×	672 1.7×	290 0.8×	259 1.7×	44	1.3k
Jason L. Stienmetz Austria	19	769 1.3×	415 0.8×	415 1.1×	151 0.4×	170 1.1×	32	1.2k
Marilyn Giroux New Zealand	13	512 0.9×	342 0.7×	369 0.9×	110 0.3×	168 1.1×	23	1.0k
Alei Fan United States	20	803 1.4×	431 0.9×	619 1.6×	208 0.6×	253 1.6×	59	1.4k
Jeeyun Oh United States	17	657 1.1×	181 0.4×	222 0.6×	258 0.7×	168 1.1×	49	1.2k
Xingyang Lv China	22	1.1k 1.9×	536 1.1×	743 1.9×	255 0.7×	450 2.9×	47	2.0k
Martina Čaić Finland	11	314 0.5×	477 0.9×	360 0.9×	79 0.2×	253 1.6×	17	895
Michelle Carter United States	12	541 0.9×	255 0.5×	137 0.4×	476 1.3×	212 1.4×	55	1.4k
Ruiying Cai United States	17	895 1.5×	683 1.3×	603 1.6×	307 0.9×	364 2.3×	34	1.7k
Anubhav Mishra India	17	546 0.9×	214 0.4×	384 1.0×	408 1.1×	76 0.5×	46	1.0k

Countries citing papers authored by Shubin Yu

Since Specialization

Citations

This map shows the geographic impact of Shubin Yu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shubin Yu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shubin Yu more than expected).

Fields of papers citing papers by Shubin Yu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shubin Yu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shubin Yu. The network helps show where Shubin Yu may publish in the future.

Co-authorship network of co-authors of Shubin Yu

This figure shows the co-authorship network connecting the top 25 collaborators of Shubin Yu. A scholar is included among the top collaborators of Shubin Yu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shubin Yu. Shubin Yu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Yu, Shubin, et al.. (2025). The Devil Replies Slowly: How the Response Speed of Online Luxury Retailers Affects Brand Attitude. International Journal of Electronic Commerce. 29(2). 185–209. 1 indexed citations

Yu, Shubin, et al.. (2025). Effects of ability self-discrepancy on consumer behavior: the moderating role of self-efficacy. Current Psychology. 44(6). 4170–4179. 3 indexed citations

Yu, Shubin, et al.. (2024). Can ChatGPT replace humans in crisis communication? The effects of AI-mediated crisis communication on stakeholder satisfaction and responsibility attribution. International Journal of Information Management. 80. 102835–102835. 15 indexed citations

Yu, Shubin, et al.. (2024). Influence of Physical Attractiveness and Gender on Patient Preferences in Digital Doctor Consultations: Experimental Study. Journal of Medical Internet Research. 26. e46551–e46551. 1 indexed citations

Yu, Shubin, et al.. (2024). Limit profiles and the existence of bound-states in exterior domains for fractional Choquard equations with critical exponent. Advances in Nonlinear Analysis. 13(1). 2 indexed citations

Gong, Wanqi, et al.. (2024). Facilitating Endorsement Efficacy: The Interplay of Parasocial Interaction, Product Placement, and Influencer Type. Journal of theoretical and applied electronic commerce research. 19(4). 3214–3228. 1 indexed citations

Hudders, Liselot, et al.. (2024). Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands. International Journal of Research in Marketing. 42(3). 557–572. 33 indexed citations

Yu, Shubin, et al.. (2024). Unraveling the anchoring effect of crisis communication in cyberattack spillover crises. Public Relations Review. 50(2). 102449–102449.

Yu, Shubin & Luming Zhao. (2023). Emojifying chatbot interactions: An exploration of emoji utilization in human-chatbot communications. Telematics and Informatics. 86. 102071–102071. 42 indexed citations

10.

Li, Jiang, Qi‐Dong Xia, Can Di, et al.. (2023). Tumor Cell‐Intrinsic CD96 Mediates Chemoresistance and Cancer Stemness by Regulating Mitochondrial Fatty Acid β‐Oxidation (Adv. Sci. 7/2023). Advanced Science. 10(7). 1 indexed citations

11.

Zhao, Luming, Jiaxi Peng, & Shubin Yu. (2023). Sustainable Luxury and Consumer Purchase Intention: A Systematic Literature Review. SAGE Open. 13(4). 4 indexed citations

12.

Yu, Shubin, Chun‐Lei Tang, & Ziheng Zhang. (2023). Normalized ground states for the lower critical fractional Choquard equation with a focusing local perturbation. Discrete and Continuous Dynamical Systems - S. 16(11). 3369–3393. 2 indexed citations

13.

Ashfaq, Muhammad, et al.. (2023). Usage intensity of mobile instant messengers for work and employees' anxiety. International Journal of Mobile Communications. 22(3). 278–295. 3 indexed citations

14.

Yu, Shubin, Chun‐Lei Tang, & Ziheng Zhang. (2023). Normalized Solutions of Mass Subcritical Fractional Schrödinger Equations in Exterior Domains. Journal of Geometric Analysis. 33(5). 9 indexed citations

15.

Yu, Shubin & Luming Zhao. (2022). Designing Emotions for Health Care Chatbots: Text-Based or Icon-Based Approach. Journal of Medical Internet Research. 24(12). e39573–e39573. 5 indexed citations

16.

Yu, Shubin, et al.. (2022). The rise of chatbots: The effect of using chatbot agents on consumers' responses to request rejection. Journal of Consumer Psychology. 34(1). 35–48. 48 indexed citations

17.

Yu, Shubin, et al.. (2022). Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic. Frontiers in Psychology. 13. 887744–887744. 10 indexed citations

18.

Yu, Shubin, et al.. (2018). A Serial Mediation Effect of Immersive Virtual Reality on Purchase Intention in Real Estate and the Moderating Role of Psychological Distance. ACR Asia-Pacific Advances. 1 indexed citations

19.

Yu, Shubin, Liselot Hudders, & Veroline Cauberghe. (2018). Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand. Journal of electronic commerce research. 19(1). 16–35. 50 indexed citations

20.

Yu, Shubin, Liselot Hudders, & Veroline Cauberghe. (2015). CROSS-CULTURAL DIFFERENCES IN LUXURY ADVERTISING: AN EXPERIMENTAL STUDY ABOUT THE EFFECTIVENESS OF PERSONALIZATION IN LUXURY ADVERTISING IN CHINA AND THE NETHERLANDS. Global Fashion Management Conference. 5(7). 810–811. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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