Veena Chattaraman

2.0k citations
44 papers · 1.3k indexed · 1 hit paper · h-index 17
Topics
Consumer Behavior in Brand Consumption and Identification (23 papers)Aesthetic Perception and Analysis (10 papers)Fashion and Cultural Textiles (7 papers)

In The Last Decade

Veena Chattaraman

40 papers receiving 1.3k citations

Hit Papers

Should AI-Based, conversational digital assistants employ...20182026202020232018100200300

Peers

Veena Chattaraman
Comparison fields: 5 of 106
  • Marketing 672
  • Sociology and Political Science 606
  • Artificial Intelligence 300
  • Information Systems and Management 290
  • Social Psychology 259
Replace Alei Fan with:
Alei Fan United States
Laurie Wu United States
Chung‐Wha Ki Hong Kong
Sara Rosengren Sweden
Hyunjoo Im United States
Renaud Lunardo France
Vignesh Yoganathan United Kingdom
Rhonda Hadi United Kingdom
Nancy J. Sirianni United States
Veena Chattaraman relative to Alei Fan United States Alei Fan's profile →
Citations per field
00.5×10×15×20×25×
Alei Fan · 1×
Citations per year

Countries citing papers authored by Veena Chattaraman

Since Specialization
Citations

This map shows the geographic impact of Veena Chattaraman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Veena Chattaraman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Veena Chattaraman more than expected).

Fields of papers citing papers by Veena Chattaraman

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Veena Chattaraman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Veena Chattaraman. The network helps show where Veena Chattaraman may publish in the future.

Co-authorship network of co-authors of Veena Chattaraman

This figure shows the co-authorship network connecting the top 25 collaborators of Veena Chattaraman. A scholar is included among the top collaborators of Veena Chattaraman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Veena Chattaraman. Veena Chattaraman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 6
3 1
4 2
5 2
6 11
7 14
8 2
9 23
10 20
11 6
12
The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation
1
13 11
14 0
15 10
16 24
17 2
18 26
19 9
20
Multiple cultural identities in the domain of consumption: influence on apparel product response and brand choices of bicultural consumers
2

About Veena Chattaraman

Veena Chattaraman is a scholar working on Marketing, Museology and Social Psychology, having authored 44 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (23 papers), Aesthetic Perception and Analysis (10 papers) and Fashion and Cultural Textiles (7 papers). The work is most often cited by research in Marketing (672 citations), Information Systems and Management (290 citations) and Museology (81 citations). Veena Chattaraman has collaborated with scholars based in United States, India and Czechia. Frequent co-authors include Wi‐Suk Kwon, Juan E. Gilbert, Nancy A. Rudd, Kassandra Ross, Sharron J. Lennon, Sandra Forsythe, Olivia Johnson, Jörg Henseler, Gopikrishna Deshpande and Karla Simmons. Their work appears in journals such as Scientific Reports, Journal of Business Research and Computers in Human Behavior.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026