Ivan L. Preston

726 total citations
47 papers, 562 citations indexed

About

Ivan L. Preston is a scholar working on Sociology and Political Science, Marketing and Law. According to data from OpenAlex, Ivan L. Preston has authored 47 papers receiving a total of 562 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Sociology and Political Science, 15 papers in Marketing and 12 papers in Law. Recurrent topics in Ivan L. Preston's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Law, Rights, and Freedoms (9 papers) and Business Law and Ethics (8 papers). Ivan L. Preston is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Law, Rights, and Freedoms (9 papers) and Business Law and Ethics (8 papers). Ivan L. Preston collaborates with scholars based in United States, United Kingdom and Panama. Ivan L. Preston's co-authors include Terence A. Shimp, Jef I. Richards, Esther Thorson, Gordon E. Miracle, Terence Nevett, Ralph H. Johnson, Herbert Jack Rotfeld, Erwin P. Bettinghaus, Carolyn Harrison and Gregory T. Gundlach and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Communication.

In The Last Decade

Ivan L. Preston

44 papers receiving 383 citations

Peers

Ivan L. Preston
Henry Zukier United States
Keith E. Niedermeier United States
James E. Haefner United States
William C. Gaidis United States
Therese A. Louie United States
Drue K. Schuler United States
Michael Lwin Australia
Kevin Eastman United States
Douglas L. Fugate United States
Robert A. Lupton United States
Henry Zukier United States
Ivan L. Preston
Citations per year, relative to Ivan L. Preston Ivan L. Preston (= 1×) peers Henry Zukier

Countries citing papers authored by Ivan L. Preston

Since Specialization
Citations

This map shows the geographic impact of Ivan L. Preston's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ivan L. Preston with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ivan L. Preston more than expected).

Fields of papers citing papers by Ivan L. Preston

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ivan L. Preston. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ivan L. Preston. The network helps show where Ivan L. Preston may publish in the future.

Co-authorship network of co-authors of Ivan L. Preston

This figure shows the co-authorship network connecting the top 25 collaborators of Ivan L. Preston. A scholar is included among the top collaborators of Ivan L. Preston based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ivan L. Preston. Ivan L. Preston is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Preston, Ivan L.. (2012). A Review of the Literature on Advertising Regulation. 4 indexed citations
2.
Preston, Ivan L.. (2012). The Developing Detachment of Advertising Research from the Study of Advertisers' Goals. 3 indexed citations
3.
Preston, Ivan L.. (1997). Regulatory Positions toward Advertising Puffery of the Uniform Commercial Code and the Federal Trade Commission. Journal of Public Policy & Marketing. 16(2). 336–344. 15 indexed citations
4.
Preston, Ivan L.. (1995). Reply to Jacob Jacoby. ACR North American Advances. 1 indexed citations
5.
Preston, Ivan L. & Jef I. Richards. (1989). The Costs of Prohibiting Deceptive Advertising--Are They As Substantial As Economic Analysis Implies?. ACR North American Advances. 3 indexed citations
6.
Preston, Ivan L.. (1987). Description and Analysis of FTC Order Provisions Resulting From References in Advertising to Tests or Surveys. Pepperdine law review. 14(2). 1. 2 indexed citations
7.
Preston, Ivan L.. (1987). A Review of the Literature on Advertising Regulation, 1983–87. 10(1-2). 297–325. 2 indexed citations
8.
Preston, Ivan L. & Jef I. Richards. (1986). Consumer Miscomprehension as a Challenge to FTC Prosecutions of Deceptive Advertising, 19 J. Marshall L. Rev. 605 (1986). ˜The œJohn Marshall law review. 19(3). 3. 6 indexed citations
9.
Preston, Ivan L. & Esther Thorson. (1984). The Expanded Association Model: Keeping the Hierarchy Concept Alive. Journal of Advertising Research. 24(1). 59–65. 10 indexed citations
10.
Shimp, Terence A. & Ivan L. Preston. (1981). Deceptive and Nondeceptive Consequences of Evaluative Advertising. Journal of Marketing. 45(1). 22–32. 52 indexed citations
11.
Shimp, Terence A. & Ivan L. Preston. (1981). Deceptive and Nondeceptive Consequences of Evaluative Advertising. Journal of Marketing. 45(1). 22–22. 27 indexed citations
12.
Preston, Ivan L., et al.. (1980). Enhancing the Flow of Information in the Marketplace: From Caveat Emptor to Virginia Pharmacy and Beyond at the Federal Trade Commission. 14. 6 indexed citations
13.
Preston, Ivan L.. (1980). The Compatibility of Advertising Regulation and the First Amendment. Journal of Advertising. 9(3). 12–45. 5 indexed citations
14.
Preston, Ivan L., et al.. (1977). The Federal Trade Commission's Use of Evidence to Determine Deception. Journal of Marketing. 41(1). 54–62. 36 indexed citations
15.
Preston, Ivan L.. (1976). A Comment on "Defining Misleading Advertising" and "Deception in Advertising". Journal of Marketing. 40(3). 54–54. 11 indexed citations
16.
Preston, Ivan L. & Ralph H. Johnson. (1972). Puffery–A Problem the FTC Didn't Want (and May Try to Eliminate). Journalism Quarterly. 49(3). 558–568. 5 indexed citations
17.
Preston, Ivan L., et al.. (1969). Media Usage and Political Activity. Journalism Quarterly. 46(1). 129–135. 5 indexed citations
18.
Preston, Ivan L.. (1967). Logic and Illogic in the Advertising Process. Journalism Quarterly. 44(2). 231–239. 28 indexed citations
19.
Preston, Ivan L.. (1967). Theories of Behavior and the Concept of Rationality in Advertising. Journal of Communication. 17(3). 211–222. 10 indexed citations
20.
Preston, Ivan L.. (1967). Choosing the Level of Significance in Communication Research. Public Opinion Quarterly. 31(1). 80–80. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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