Aparna Sundar
- Marketing top 2%
- Social Psychology top 5%
- Sociology and Political Science top 10%
- Experimental and Cognitive Psychology top 10%
- Cognitive Neuroscience
- Co-authors
- Theodore J. NoseworthyFrank R. KardesScott A. WrightBruce E. PfeifferMarc MazodierConor M. HendersonKaren A. MachleitJohn B. Dinsmore
- Topics
- Consumer Behavior in Brand Consumption and Identification (13 papers)Color perception and design (8 papers)Behavioral Health and Interventions (5 papers)
- Journals
- SHILAP Revista de lepidopterologíaJournal of MarketingJournal of Consumer Research
- Partner nations
- United StatesCanadaIndia
In The Last Decade
Aparna Sundar
32 papers receiving 553 citations
Peers
Comparison fields: 5 of 89
- Marketing 357
- Social Psychology 183
- Sociology and Political Science 179
- Experimental and Cognitive Psychology 98
- Cognitive Neuroscience 70
Countries citing papers authored by Aparna Sundar
This map shows the geographic impact of Aparna Sundar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aparna Sundar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aparna Sundar more than expected).
Fields of papers citing papers by Aparna Sundar
This network shows the impact of papers produced by Aparna Sundar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aparna Sundar. The network helps show where Aparna Sundar may publish in the future.
Co-authorship network of co-authors of Aparna Sundar
This figure shows the co-authorship network connecting the top 25 collaborators of Aparna Sundar. A scholar is included among the top collaborators of Aparna Sundar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Aparna Sundar. Aparna Sundar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 6 | |
| 3 | 13 | |
| 4 | 20 | |
| 5 | 1 | |
| 6 | 25 | |
| 7 | 3 | |
| 8 | 22 | |
| 9 | 4 | |
| 10 | 1 | |
| 11 | 2 | |
| 12 | 6 | |
| 13 | Inferences on Negative Labels and the Horns Effect | 4 |
| 14 | 8 | |
| 15 | 5 | |
| 16 | Beauty in a Bottle: Package Aesthetics Cues Efficacy Beliefs of Product Performance | 3 |
| 17 | Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect | 2 |
| 18 | 5 | |
| 19 | Toronto Taxi Drivers: Ambassadors of the City A Report on Working Conditions | 7 |
| 20 | 25 |
About Aparna Sundar
Aparna Sundar is a scholar working on Marketing, Applied Psychology and Experimental and Cognitive Psychology, having authored 36 papers that have together received 610 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Color perception and design (8 papers) and Behavioral Health and Interventions (5 papers). The work is most often cited by research in Marketing (357 citations), Social Psychology (183 citations) and Applied Psychology (44 citations). Aparna Sundar has collaborated with scholars based in United States, Canada and India. Frequent co-authors include Theodore J. Noseworthy, Frank R. Kardes, Scott A. Wright, Bruce E. Pfeiffer, Marc Mazodier, Conor M. Henderson, Karen A. Machleit, John B. Dinsmore, José Mauro da Costa Hernandez and Adrian Banning. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.