Aparna Sundar

911 total citations
36 papers, 610 citations indexed

About

Aparna Sundar is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Aparna Sundar has authored 36 papers receiving a total of 610 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Social Psychology and 8 papers in Sociology and Political Science. Recurrent topics in Aparna Sundar's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Color perception and design (8 papers) and Behavioral Health and Interventions (5 papers). Aparna Sundar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Color perception and design (8 papers) and Behavioral Health and Interventions (5 papers). Aparna Sundar collaborates with scholars based in United States, Canada and India. Aparna Sundar's co-authors include Theodore J. Noseworthy, Frank R. Kardes, Scott A. Wright, Bruce E. Pfeiffer, Marc Mazodier, Conor M. Henderson, Karen A. Machleit, John B. Dinsmore, José Mauro da Costa Hernandez and Adrian Banning and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Consumer Research.

In The Last Decade

Aparna Sundar

32 papers receiving 553 citations

Peers

Aparna Sundar
Comparison fields: 5 of 89
  • Marketing 357
  • Social Psychology 183
  • Sociology and Political Science 179
  • Experimental and Cognitive Psychology 98
  • Cognitive Neuroscience 70
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Citations per field, relative to Aparna Sundar
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Citations per year, relative to Aparna Sundar
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Countries citing papers authored by Aparna Sundar

Since Specialization
Citations

This map shows the geographic impact of Aparna Sundar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aparna Sundar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aparna Sundar more than expected).

Fields of papers citing papers by Aparna Sundar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Aparna Sundar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aparna Sundar. The network helps show where Aparna Sundar may publish in the future.

Co-authorship network of co-authors of Aparna Sundar

This figure shows the co-authorship network connecting the top 25 collaborators of Aparna Sundar. A scholar is included among the top collaborators of Aparna Sundar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Aparna Sundar. Aparna Sundar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 0
2 6
3 13
4 20
5 1
6 25
7 3
8 22
9 4
10 1
11 2
12 6
13
Inferences on Negative Labels and the Horns Effect
4
14 8
15 5
16
Beauty in a Bottle: Package Aesthetics Cues Efficacy Beliefs of Product Performance
3
17
Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect
2
18 5
19
Toronto Taxi Drivers: Ambassadors of the City A Report on Working Conditions
7
20 25

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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