Rama Yelkur

782 total citations
24 papers, 580 citations indexed

About

Rama Yelkur is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Rama Yelkur has authored 24 papers receiving a total of 580 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Economics and Econometrics. Recurrent topics in Rama Yelkur's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (5 papers). Rama Yelkur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (5 papers). Rama Yelkur collaborates with scholars based in United States and Norway. Rama Yelkur's co-authors include Erik B. Nes, Ragnhild Silkoset, Chuck Tomkovick, Subhra Chakrabarty, Paul Herbig and Janet Morrison and has published in prestigious journals such as Business Horizons, Management Decision and International Business Review.

In The Last Decade

Rama Yelkur

24 papers receiving 509 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Rama Yelkur United States	12	390	272	157	61	57	24	580
Jeffrey J. Stoltman United States	11	336 0.9×	204 0.8×	130 0.8×	68 1.1×	47 0.8×	26	525
Carolyn Costley New Zealand	11	470 1.2×	339 1.2×	157 1.0×	88 1.4×	78 1.4×	20	717
Joel Rubinson United States	10	525 1.3×	317 1.2×	309 2.0×	74 1.2×	28 0.5×	18	716
Pamela E. Grimm United States	11	329 0.8×	336 1.2×	78 0.5×	46 0.8×	50 0.9×	18	551
Jikyeong Kang United States	12	311 0.8×	166 0.6×	151 1.0×	112 1.8×	65 1.1×	16	569
Mahesh N. Shankarmahesh United States	8	408 1.0×	285 1.0×	149 0.9×	131 2.1×	135 2.4×	8	674
Douglas Bryson France	12	294 0.8×	248 0.9×	73 0.5×	70 1.1×	43 0.8×	24	497
Hamin Hamin Australia	12	341 0.9×	254 0.9×	225 1.4×	86 1.4×	70 1.2×	24	618
Timo Mandler France	11	377 1.0×	307 1.1×	121 0.8×	103 1.7×	85 1.5×	22	561

Countries citing papers authored by Rama Yelkur

Since Specialization

Citations

This map shows the geographic impact of Rama Yelkur's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rama Yelkur with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rama Yelkur more than expected).

Fields of papers citing papers by Rama Yelkur

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rama Yelkur. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rama Yelkur. The network helps show where Rama Yelkur may publish in the future.

Co-authorship network of co-authors of Rama Yelkur

This figure shows the co-authorship network connecting the top 25 collaborators of Rama Yelkur. A scholar is included among the top collaborators of Rama Yelkur based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rama Yelkur. Rama Yelkur is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Tomkovick, Chuck, et al.. (2016). Super Bowl Ads Linked to Firm Value Enhancement. 3 indexed citations

Yelkur, Rama, et al.. (2012). The Alchemy of Olympics Advertising & Sponsorship: Turning the Games into Gold. Journal of Management Policy and Practice. 13(2). 34–45. 2 indexed citations

Yelkur, Rama, et al.. (2011). Super Bowl ad likeability: Enduring and emerging predictors. Journal of Marketing Communications. 19(1). 58–80. 24 indexed citations

Tomkovick, Chuck, et al.. (2011). The Experts, Explorers and Brokers: How Do U.S. Venture Capitalists ChoosePartners When They Expand into Europe?. Journal of Marketing Development and Competitiveness. 5(2). 29–43. 2 indexed citations

Nes, Erik B., Rama Yelkur, & Ragnhild Silkoset. (2011). Exploring the animosity domain and the role of affect in a cross-national context. International Business Review. 21(5). 751–765. 72 indexed citations

Yelkur, Rama, et al.. (2010). Olympic Advertisers Win Gold, Experience Stock Price Gains During and After the Games. Journal of Global Academy of Marketing Science. 20(1). 80–88. 8 indexed citations

Yelkur, Rama & Subhra Chakrabarty. (2006). Gender Differences in Service Quality Expectations in the Fast Food Industry. Services Marketing Quarterly. 27(4). 141–151. 50 indexed citations

Chakrabarty, Subhra & Rama Yelkur. (2005). The Effects of Ad Irritation on Brand Attitudes. Journal of Promotion Management. 11(2-3). 37–48. 29 indexed citations

Yelkur, Rama. (2002). A Comparison of Buyer Behavior Characteristics of U. S. and French Generation X. Journal of Euromarketing. 12(1). 5–17. 7 indexed citations

10.

Yelkur, Rama, et al.. (2001). Product liability: Its impact on the auto industry, Consumers, and global competitiveness. Business Horizons. 44(2). 61–66. 1 indexed citations

11.

Yelkur, Rama, et al.. (2001). Differential pricing and segmentation on the Internet: the case of hotels. Management Decision. 39(4). 252–262. 74 indexed citations

12.

Tomkovick, Chuck, et al.. (2001). The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s. Journal of Marketing Communications. 7(2). 89–108. 2 indexed citations

13.

Yelkur, Rama. (2000). Customer satisfaction and the services marketing mix. Services Marketing Quarterly. 21(1). 105–115. 3 indexed citations

14.

Yelkur, Rama. (2000). Customer Satisfaction and the Services Marketing Mix. Journal of Professional Services Marketing. 21(1). 105–115. 64 indexed citations

15.

Yelkur, Rama. (2000). Consumer perceptions of generic products: a Mexican study. Journal of Product & Brand Management. 9(7). 446–456. 19 indexed citations

16.

Herbig, Paul & Rama Yelkur. (1998). Marketing to hispanics. Services Marketing Quarterly. 16(2). 171–180. 1 indexed citations

17.

Yelkur, Rama, et al.. (1998). A Framework for Examining the Brand Attitude Formation Process. 5(1). 1–12. 2 indexed citations

18.

Herbig, Paul & Rama Yelkur. (1998). Marketing to Hispanics. Journal of Professional Services Marketing. 16(2). 171–180. 4 indexed citations

19.

Herbig, Paul & Rama Yelkur. (1997). Differences between Hispanic and Anglo consumer expectations. Management Decision. 35(2). 125–132. 11 indexed citations

20.

Yelkur, Rama & Paul Herbig. (1997). Differential pricing for services. Marketing Intelligence & Planning. 15(4). 190–194. 13 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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