Lara Moroko

676 total citations
7 papers, 445 citations indexed

About

Lara Moroko is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Strategy and Management. According to data from OpenAlex, Lara Moroko has authored 7 papers receiving a total of 445 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Organizational Behavior and Human Resource Management, 3 papers in Marketing and 2 papers in Strategy and Management. Recurrent topics in Lara Moroko's work include Employer Branding and e-HRM (4 papers), Customer Service Quality and Loyalty (3 papers) and Human Resource and Talent Management (3 papers). Lara Moroko is often cited by papers focused on Employer Branding and e-HRM (4 papers), Customer Service Quality and Loyalty (3 papers) and Human Resource and Talent Management (3 papers). Lara Moroko collaborates with scholars based in Australia, New Zealand and Spain. Lara Moroko's co-authors include Mark Uncles, Linda D. Hollebeek, Kyle Bruce, Sarah Duffy and Carmen Valor and has published in prestigious journals such as Journal of Brand Management, Journal of Strategic Marketing and Australasian Marketing Journal (AMJ).

In The Last Decade

Lara Moroko

7 papers receiving 387 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Lara Moroko Australia	5	365	152	135	99	55	7	445
Gérard Tocquer Thailand	5	267 0.7×	101 0.7×	165 1.2×	250 2.5×	17 0.3×	8	395
Brian L. Bourdeau United States	6	198 0.5×	40 0.3×	144 1.1×	188 1.9×	23 0.4×	14	314
Na-Kyung Kwon South Korea	3	233 0.6×	252 1.7×	66 0.5×	218 2.2×	11 0.2×	6	406
Herman Sjahruddin Indonesia	11	152 0.4×	69 0.5×	49 0.4×	86 0.9×	18 0.3×	53	327
Emel Esen Türkiye	9	74 0.2×	91 0.6×	61 0.5×	59 0.6×	7 0.1×	44	229
Mohamad Abdullah Hemdi Malaysia	9	215 0.6×	46 0.3×	116 0.9×	16 0.2×	18 0.3×	26	321
Drew B. Mallory United States	5	226 0.6×	312 2.1×	35 0.3×	195 2.0×	13 0.2×	7	390
Yu-Te Tu Taiwan	8	148 0.4×	38 0.3×	124 0.9×	170 1.7×	15 0.3×	20	301
Marwan Al‐Shammari United States	6	57 0.2×	190 1.3×	28 0.2×	85 0.9×	24 0.4×	12	319
Larry T. Patterson United States	5	215 0.6×	198 1.3×	183 1.4×	394 4.0×	16 0.3×	6	500

Countries citing papers authored by Lara Moroko

Since Specialization

Citations

This map shows the geographic impact of Lara Moroko's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lara Moroko with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lara Moroko more than expected).

Fields of papers citing papers by Lara Moroko

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lara Moroko. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lara Moroko. The network helps show where Lara Moroko may publish in the future.

Co-authorship network of co-authors of Lara Moroko

This figure shows the co-authorship network connecting the top 25 collaborators of Lara Moroko. A scholar is included among the top collaborators of Lara Moroko based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lara Moroko. Lara Moroko is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

7 of 7 papers shown

1.

Duffy, Sarah, Kyle Bruce, & Lara Moroko. (2020). Customer Orientation: Its Surprising Origins, Tumultuous Development and Place in the Future of Marketing thought and Practice. Australasian Marketing Journal (AMJ). 28(4). 181–188. 5 indexed citations

2.

Moroko, Lara & Mark Uncles. (2016). Strategic employer branding. 1 indexed citations

3.

Moroko, Lara, et al.. (2016). Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model. Journal of Strategic Marketing. 24(3-4). 190–209. 101 indexed citations

4.

Valor, Carmen, et al.. (2015). Where is the marketing in internal marketing? Revisiting the concept from the Service-Dominant Logic perspective. 2 indexed citations

5.

Moroko, Lara & Mark Uncles. (2009). Employer branding and market segmentation. Journal of Brand Management. 17(3). 181–196. 80 indexed citations

6.

Moroko, Lara & Mark Uncles. (2008). Characteristics of successful employer brands. Journal of Brand Management. 16(3). 160–175. 240 indexed citations

7.

Moroko, Lara & Mark Uncles. (2005). Employer branding: the case for a multidisciplinary process related empirical investigation. 52–57. 16 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact