Gérard Tocquer

540 total citations
8 papers, 395 citations indexed

About

Gérard Tocquer is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Gérard Tocquer has authored 8 papers receiving a total of 395 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Sociology and Political Science, 4 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Gérard Tocquer's work include Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Gérard Tocquer is often cited by papers focused on Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Gérard Tocquer collaborates with scholars based in Thailand. Gérard Tocquer's co-authors include Michel Zins and has published in prestigious journals such as Journal of Services Marketing, Journal of Brand Management and Emerald Emerging Markets Case Studies.

In The Last Decade

Gérard Tocquer

8 papers receiving 331 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gérard Tocquer Thailand	5	267	250	165	101	25	8	395
TC Melewar United Kingdom	9	111 0.4×	196 0.8×	213 1.3×	39 0.4×	15 0.6×	18	328
Brian L. Bourdeau United States	6	198 0.7×	188 0.8×	144 0.9×	40 0.4×	31 1.2×	14	314
Susan Cottam United Kingdom	6	220 0.8×	259 1.0×	131 0.8×	176 1.7×	19 0.8×	8	379
Sujo Thomas India	11	128 0.5×	224 0.9×	174 1.1×	66 0.7×	46 1.8×	33	317
Paul Feldwick United States	5	112 0.4×	280 1.1×	142 0.9×	71 0.7×	28 1.1×	5	369
Sabrina Scheidler Germany	5	131 0.5×	153 0.6×	63 0.4×	218 2.2×	70 2.8×	8	325
Joanna Minkiewicz Australia	5	128 0.5×	199 0.8×	182 1.1×	53 0.5×	11 0.4×	6	317
Lara Moroko Australia	5	365 1.4×	99 0.4×	135 0.8×	152 1.5×	47 1.9×	7	445
Francisco José Cossío-Silva Spain	4	232 0.9×	257 1.0×	174 1.1×	50 0.5×	52 2.1×	6	346
Alisha Stein Australia	6	253 0.9×	393 1.6×	274 1.7×	20 0.2×	70 2.8×	6	481

Countries citing papers authored by Gérard Tocquer

Since Specialization

Citations

This map shows the geographic impact of Gérard Tocquer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gérard Tocquer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gérard Tocquer more than expected).

Fields of papers citing papers by Gérard Tocquer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gérard Tocquer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gérard Tocquer. The network helps show where Gérard Tocquer may publish in the future.

Co-authorship network of co-authors of Gérard Tocquer

This figure shows the co-authorship network connecting the top 25 collaborators of Gérard Tocquer. A scholar is included among the top collaborators of Gérard Tocquer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gérard Tocquer. Gérard Tocquer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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8 of 8 papers shown

1.

Tocquer, Gérard, et al.. (2023). Customer Experience and Mobile Application Design. 58–64. 1 indexed citations

2.

Tocquer, Gérard. (2017). Pepsodent: marketing strategy at the bottom of the pyramid. Emerald Emerging Markets Case Studies. 7(4). 1–16. 1 indexed citations

3.

Tocquer, Gérard, et al.. (2012). Branding and Customer Experience in the Wireless Telecommunication Industry. International Journal of Trade Economics and Finance. 103–108. 9 indexed citations

4.

Tocquer, Gérard. (2012). Customer Experience, Brand Image and Customer Loyalty in Telecommunication Services. 19 indexed citations

5.

Tocquer, Gérard, et al.. (2010). Service brand equity and employee brand commitment. Journal of Services Marketing. 24(5). 378–388. 205 indexed citations

6.

Tocquer, Gérard, et al.. (2008). Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand. Journal of Brand Management. 16(8). 532–544. 151 indexed citations

7.

Tocquer, Gérard, et al.. (1999). Marketing du tourisme. Medical Entomology and Zoology. 6 indexed citations

8.

Tocquer, Gérard, et al.. (1998). Service Asia: How the Tigers Can Keep their Stripes. Medical Entomology and Zoology. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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