Koert van Ittersum

3.9k total citations
92 papers, 2.8k citations indexed

About

Koert van Ittersum is a scholar working on Marketing, Food Science and Social Psychology. According to data from OpenAlex, Koert van Ittersum has authored 92 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Marketing, 18 papers in Food Science and 15 papers in Social Psychology. Recurrent topics in Koert van Ittersum's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Retail Behavior Studies (13 papers) and Consumer Market Behavior and Pricing (13 papers). Koert van Ittersum is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Retail Behavior Studies (13 papers) and Consumer Market Behavior and Pricing (13 papers). Koert van Ittersum collaborates with scholars based in United States, Netherlands and Canada. Koert van Ittersum's co-authors include Brian Wansink, James Painter, Atalay Atasu, Vishal Agrawal, J.M.E. Pennings, J.C.M. van Trijp, Math J. J. M. Candel, M.T.G. Meulenberg, Collin R. Payne and Jun B. Kim and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Management Science.

In The Last Decade

Koert van Ittersum

86 papers receiving 2.6k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Koert van Ittersum United States 23 1.0k 668 602 401 347 92 2.8k
Kelly L. Haws United States 27 1.9k 1.9× 454 0.7× 463 0.8× 244 0.6× 788 2.3× 97 3.5k
Robert Mai Germany 27 1.0k 1.0× 389 0.6× 367 0.6× 162 0.4× 505 1.5× 77 2.1k
Rebecca Walker Naylor United States 14 2.7k 2.6× 488 0.7× 603 1.0× 606 1.5× 966 2.8× 20 4.0k
Erica van Herpen Netherlands 25 1.5k 1.4× 1.7k 2.6× 572 1.0× 323 0.8× 448 1.3× 67 3.5k
Tobias Otterbring Norway 31 1.3k 1.3× 637 1.0× 414 0.7× 90 0.2× 631 1.8× 122 2.9k
Ilona E. de Hooge Netherlands 21 799 0.8× 1.5k 2.2× 276 0.5× 219 0.5× 688 2.0× 41 2.8k
Pierre Chandon France 31 2.1k 2.0× 687 1.0× 1.4k 2.3× 157 0.4× 718 2.1× 94 4.5k
Ellen van Kleef Netherlands 30 606 0.6× 1.1k 1.7× 1.5k 2.4× 113 0.3× 424 1.2× 81 3.2k
Alan S. Levy United States 29 750 0.7× 1.0k 1.5× 1.4k 2.4× 107 0.3× 573 1.7× 51 3.9k
Sergio Román Spain 28 1.0k 1.0× 368 0.6× 263 0.4× 385 1.0× 962 2.8× 67 3.2k

Countries citing papers authored by Koert van Ittersum

Since Specialization
Citations

This map shows the geographic impact of Koert van Ittersum's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Koert van Ittersum with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Koert van Ittersum more than expected).

Fields of papers citing papers by Koert van Ittersum

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Koert van Ittersum. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Koert van Ittersum. The network helps show where Koert van Ittersum may publish in the future.

Co-authorship network of co-authors of Koert van Ittersum

This figure shows the co-authorship network connecting the top 25 collaborators of Koert van Ittersum. A scholar is included among the top collaborators of Koert van Ittersum based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Koert van Ittersum. Koert van Ittersum is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Fennis, Bob M., et al.. (2025). All the cues we cannot see: How reward-driven distractors render consumers insensitive to assortment complexity. Journal of Business Research. 190. 115227–115227.
3.
Bijmolt, Tammo H.A., et al.. (2023). The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study. JMIR mhealth and uhealth. 11. e43033–e43033. 7 indexed citations
4.
Ittersum, Koert van, et al.. (2023). Healthy shopping dynamics: The healthiness of sequential grocery choices. Journal of Retailing. 100(1). 24–40. 4 indexed citations
6.
Bolderdijk, Jan Willem, et al.. (2021). Can graphic warning labels reduce the consumption of meat?. Appetite. 168. 105690–105690. 11 indexed citations
7.
Ittersum, Koert van & Brian Wansink. (2016). The Behavioral Science of Eating: Encouraging Boundary Research that Has Impact. SSRN Electronic Journal.
8.
Forman, Chris, et al.. (2013). News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage. Rare & Special e-Zone (The Hong Kong University of Science and Technology). 2678. 1 indexed citations
9.
Wansink, Brian & Koert van Ittersum. (2012). Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction. SSRN Electronic Journal. 3 indexed citations
10.
Ittersum, Koert van, J.M.E. Pennings, Brian Wansink, & J.C.M. van Trijp. (2007). The Validity of Attribute-Importance Measurement: A Review. SSRN Electronic Journal. 1 indexed citations
11.
Ittersum, Koert van & Brian Wansink. (2007). Do Children Really Prefer Larger Portions? Visual Illusions Bias Their Estimates and Choice. SSRN Electronic Journal. 2 indexed citations
12.
Ittersum, Koert van, J.M.E. Pennings, Brian Wansink, & J.C.M. van Trijp. (2005). The Effect of Primed and Framed Reference Points on Product Attribute Importance. Advances in consumer research. 32(1). 113–114. 2 indexed citations
13.
Pennings, J.M.E., Koert van Ittersum, & Brian Wansink. (2005). To spend or not to spend? The effect of budget constraints on estimation processes and spending behavior. Advances in consumer research. 32(1). 328–329. 10 indexed citations
14.
Wansink, Brian, Koert van Ittersum, & James Painter. (2004). How Descriptive Food Names Bias Sensory Perceptions in Restaurants. SSRN Electronic Journal. 2 indexed citations
15.
Wansink, Brian & Koert van Ittersum. (2003). Special Session Summary Weight and Height and Shape and Size: When Do Peripheral Cues Drive Evaluation and Consumption?. ACR North American Advances. 7 indexed citations
16.
Ittersum, Koert van, M.T.G. Meulenberg, & J.C.M. van Trijp. (2003). Determinants of the Accessibility of Regional-Product Information. Advances in consumer research. 30(1). 180–187. 8 indexed citations
17.
Wansink, Brian & Koert van Ittersum. (2003). 'Bottoms Up!' The Influence of Elongation on Pouring and Consumption Volume. SSRN Electronic Journal. 8 indexed citations
18.
Ittersum, Koert van, M.T.G. Meulenberg, J.C.M. van Trijp, & Math J. J. M. Candel. (2002). Certificates of Origin and Regional Product Loyalty. Advances in consumer research. 29(1). 549–550. 5 indexed citations
19.
Wansink, Brian, James Painter, & Koert van Ittersum. (2002). How Descriptive Menu Labels Influence Attitudes and Repatronage. Socio-Environmental Systems Modeling. 29(1). 168–172. 8 indexed citations
20.
Wansink, Brian, James Painter, & Koert van Ittersum. (2001). Do Descriptive Menu Labels Bias a Person's Taste?. SSRN Electronic Journal. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026