John Saunders
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 8
- Marketing and Advertising Strategies 2
-
- Patient Dignity and Privacy 3
- Co-authors
- Sylvie Laforet (2 shared papers)Paul Wainwright (1 shared paper)Amir Grinstein (1 shared paper)Peter C. Verhoef (1 shared paper)Pamela Morrison (1 shared paper)Anders Gustafsson (1 shared paper)Peter S. H. Leeflang (1 shared paper)Martin Natter (1 shared paper)
- Journals
- Clinical Medicine (9 papers)Diogenes (1 paper)Medical Humanities (1 paper)Journal of Marketing Management (1 paper)Psychiatric Clinics of North America (1 paper)
- Partner nations
- United KingdomUnited StatesNetherlands
In The Last Decade
John Saunders
29 papers receiving 401 citations
Peers
Comparison fields: 5 of 104
- Marketing 160
- Tourism, Leisure and Hospitality Management 21
- Organizational Behavior and Human Resource Management 68
- Strategy and Management 74
- Sociology and Political Science 171
Countries citing papers authored by John Saunders
This map shows the geographic impact of John Saunders's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John Saunders with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John Saunders more than expected).
Fields of papers citing papers by John Saunders
This network shows the impact of papers produced by John Saunders. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John Saunders. The network helps show where John Saunders may publish in the future.
Co-authors
The 25 scholars most cited alongside John Saunders, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2005 | 139 | |
| 2 | 2000 | 50 | |
| 3 | 2011 | 45 | |
| 4 | 2005 | 37 | |
| 5 | 2003 | 21 | |
| 6 | 1996 | 19 | |
| 7 | 2007 | 19 | |
| 8 | 2005 | 17 | |
| 9 | 2015 | 14 | |
| 10 | 2001 | 11 | |
| 11 | 2019 | 9 | |
| 12 | Brand personality perception - regional or country specific | 2003 | 8 |
| 13 | Consumer Evaluations of Brand Extensions: Empirical Evidence From China | 2002 | 7 |
| 14 | Rinkodaros Principai (Lithuanian Translation of Principles of Marketing: 3rd European Edition) | 2003 | 7 |
| 15 | 2011 | 7 | |
| 16 | 1959 | 7 | |
| 17 | 2004 | 5 | |
| 18 | 2005 | 5 | |
| 19 | 2001 | 5 | |
| 20 | 2010 | 4 |
About John Saunders
John Saunders is a scholar working on Marketing, Public Health, Environmental and Occupational Health, Clinical Psychology, General Health Professions and Pediatrics, Perinatology and Child Health, having authored 31 papers that have together received 452 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Ethics and Legal Issues in Pediatric Healthcare (5 papers), Ethics in medical practice (4 papers), Patient Dignity and Privacy (3 papers), Customer Service Quality and Loyalty (2 papers), Marketing and Advertising Strategies (2 papers), Digital Marketing and Social Media (2 papers) and Schizophrenia research and treatment (2 papers). The work is most often cited by research in Marketing (160 citations), Tourism, Leisure and Hospitality Management (21 citations), Organizational Behavior and Human Resource Management (68 citations), Strategy and Management (74 citations) and Sociology and Political Science (171 citations). John Saunders has collaborated with scholars based in United Kingdom, United States and Netherlands. Frequent co-authors include Sylvie Laforet, Paul Wainwright, Amir Grinstein, Peter C. Verhoef, Pamela Morrison, Anders Gustafsson, Peter S. H. Leeflang, Martin Natter, William E. Baker and Veronica Wong. Their work appears in journals such as Clinical Medicine, Diogenes, Medical Humanities, Journal of Marketing Management and Psychiatric Clinics of North America.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.