Veronica Wong

2.7k total citations
70 papers, 1.8k citations indexed

About

Veronica Wong is a scholar working on Strategy and Management, Marketing and Management Science and Operations Research. According to data from OpenAlex, Veronica Wong has authored 70 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Strategy and Management, 13 papers in Marketing and 12 papers in Management Science and Operations Research. Recurrent topics in Veronica Wong's work include Innovation and Knowledge Management (19 papers), International Business and FDI (13 papers) and Innovation Diffusion and Forecasting (12 papers). Veronica Wong is often cited by papers focused on Innovation and Knowledge Management (19 papers), International Business and FDI (13 papers) and Innovation Diffusion and Forecasting (12 papers). Veronica Wong collaborates with scholars based in United Kingdom, South Korea and France. Veronica Wong's co-authors include Peter Doyle, John Saunders, Susan M. Mudambi, Paul Stoneman, Gary Armstrong, Philip Kotler, John Saunders, Amanda J. Broderick, Stéphanie Feiereisen and George Chryssochoidis and has published in prestigious journals such as International Journal of Molecular Sciences, Research Policy and Journal of Business Research.

In The Last Decade

Veronica Wong

62 papers receiving 1.5k citations

Peers

Countries citing papers authored by Veronica Wong

Since Specialization

Citations

This map shows the geographic impact of Veronica Wong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Veronica Wong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Veronica Wong more than expected).

Fields of papers citing papers by Veronica Wong

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Veronica Wong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Veronica Wong. The network helps show where Veronica Wong may publish in the future.

Co-authorship network of co-authors of Veronica Wong

This figure shows the co-authorship network connecting the top 25 collaborators of Veronica Wong. A scholar is included among the top collaborators of Veronica Wong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Veronica Wong. Veronica Wong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	A Comparative Review of Pregnancy and Cancer and Their Association with Endoplasmic Reticulum Aminopeptidase 1 and 2 2023 ·International Journal of Molecular Sciences ·(unknown), Veronica Wong, (unknown)	3
2	Grundlagen des Marketing [5., aktualisierte Auflage] 2010 ·Kent Academic Repository (University of Kent) ·Philip Kotler, Gary Armstrong, Veronica Wong, John B. Saunders	1
3	Grundlagen des Marketing [4. Auflage] 2006 ·Kent Academic Repository (University of Kent) ·Philip Kotler, Gary Armstrong, John B. Saunders, Veronica Wong	0
4	Rinkodaros Principai (Lithuanian Translation of Principles of Marketing: 3rd European Edition) 2003 ·Kent Academic Repository (University of Kent) ·(unknown), Gary Armstrong, John Saunders, Veronica Wong	7
5	Principi di Marketing (Italian Translation of Principles of Marketing) 2003 ·Kent Academic Repository (University of Kent) ·Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong	1
6	Principles of Marketing: 3rd European Edition 2001 ·Kent Academic Repository (University of Kent) ·Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong	14
7	Introducción al Marketing: Segunda edición europea 2000 ·Kent Academic Repository (University of Kent) ·Philip Kotler, Gary Armstrong, John B. Saunders, Veronica Wong, (unknown), (unknown), (unknown)	2
8	Grundlagen des Marketing, 2., überarbeitete Auflage 1999 ·Kent Academic Repository (University of Kent) ·Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong	1
9	Principles of Marketing: 2nd European Edition 1999 ·Kent Academic Repository (University of Kent) ·Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong	39
10	Strategic Implications of Hype on the Adoption of Innovative Technologies: The Case of Local Area Networks 1998 ·Kent Academic Repository (University of Kent) ·Vasilis Theoharakis, Veronica Wong, Philip Powell	1
11	Success and Failure in New Product Development: Current Approaches and Unexploited Opportunities 1998 ·Kent Academic Repository (University of Kent) ·(unknown), John Saunders, Veronica Wong	1
12	Exploratory Results on the Moderating Influence of Strategy on the Market Orientation Performance Relationship 1997 ·Ghent University Academic Bibliography (Ghent University) ·Fred Langerak, (unknown), R.T. Frambach, Harry Commandeur, Robin Wensley, Veronica Wong	4
13	The Effects of Customization of Product Technology upon the Speed and Timeliness of New Product Development, Rollout, and Success in International Markets: An Exploratory Investigation 1997 ·George Chryssochoidis, Veronica Wong	1
14	Principes van Marketing: de Europese Editie 1997 ·Kent Academic Repository (University of Kent) ·Philip Kotler, Gary Armstrong, John B. Saunders, Veronica Wong	2
15	Principles of Marketing: 1st European Edition 1996 ·Kent Academic Repository (University of Kent) ·Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong	7
16	Japanese? Marketing? Planning?: Business in Balance 1992 ·Kent Academic Repository (University of Kent) ·John Saunders, Veronica Wong, Peter Doyle	1
17	The Congruence of Successful International Competitors: A study of the Marketing Strategies and Organisation of US, British and Japanese Competitors 1989 ·Kent Academic Repository (University of Kent) ·Veronica Wong, Peter Doyle, John Saunders	0
18	The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study 1989 ·Kent Academic Repository (University of Kent) ·Veronica Wong, John Saunders, Peter Doyle	16
19	The Quality of British Marketing: A Comparative Investigation of International Competition in the UK Market 1988 ·Kent Academic Repository (University of Kent) ·Veronica Wong, John Saunders, Peter Doyle	4
20	A Comparative Investigation of Japanese Marketing Strategies in the British Market 1985 ·Kent Academic Repository (University of Kent) ·Peter Doyle, John Saunders, Veronica Wong	33

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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