Kaleel Rahman

611 total citations
31 papers, 445 citations indexed

About

Kaleel Rahman is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kaleel Rahman has authored 31 papers receiving a total of 445 indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 18 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kaleel Rahman's work include Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (11 papers). Kaleel Rahman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (11 papers). Kaleel Rahman collaborates with scholars based in Australia, United Arab Emirates and Russia. Kaleel Rahman's co-authors include Rajendra Mulye, Linda Robinson, Ingo Oswald Karpen, Charles S. Areni, G Laud, Hélène Cherrier, Bernardo Figueiredo, Dennis Lee, Mike Reid and Ülkü Yüksel and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Services Marketing.

In The Last Decade

Kaleel Rahman

30 papers receiving 435 citations

Peers

Kaleel Rahman

MARKE

SPS

OBHRM

ISM

Pekka Mattila Finland

Burçak Ertimur United States

Amélia Brandão Portugal

Xiaorong Fu China

Anandakuttan B. Unnithan India

Sangeeta Singh Norway

Rajendra Mulye Australia

Lien Le Monkhouse United Kingdom

Sanjeev Varshney India

Sojung Kim South Korea

Pekka Mattila Finland

Kaleel Rahman

363 ×1.2

MARKE

278 ×1.0

SPS

86 ×0.7

OBHRM

56 ×1.1

50 ×1.0

ISM

Citations per year, relative to Kaleel Rahman Kaleel Rahman (= 1×) peers Pekka Mattila

Countries citing papers authored by Kaleel Rahman

Since Specialization

Citations

This map shows the geographic impact of Kaleel Rahman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kaleel Rahman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kaleel Rahman more than expected).

Fields of papers citing papers by Kaleel Rahman

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kaleel Rahman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kaleel Rahman. The network helps show where Kaleel Rahman may publish in the future.

Co-authorship network of co-authors of Kaleel Rahman

This figure shows the co-authorship network connecting the top 25 collaborators of Kaleel Rahman. A scholar is included among the top collaborators of Kaleel Rahman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kaleel Rahman. Kaleel Rahman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Mulye, Rajendra, et al.. (2022). Eating for the soul: a netnographic study of the ethical motives for organic food consumption. British Food Journal. 124(12). 4868–4887. 11 indexed citations

Mulye, Rajendra, et al.. (2022). Cancel culture and the consumer: A strategic marketing perspective. Journal of Strategic Marketing. 31(5). 1071–1086. 23 indexed citations

Figueiredo, Bernardo, et al.. (2018). How Regional Diasporic Consumer Experiences Produce Transnational Imaginary. RMIT Research Repository (RMIT University Library). 2 indexed citations

Mulye, Rajendra, et al.. (2018). Who is the attached endorser? An examination of the attachment-endorsement spectrum. Journal of Retailing and Consumer Services. 43. 242–250. 44 indexed citations

Rahman, Kaleel, Ingo Oswald Karpen, Mike Reid, & Ülkü Yüksel. (2014). Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations. Journal of Strategic Marketing. 23(4). 287–304. 18 indexed citations

Rahman, Kaleel & Charles S. Areni. (2014). Marketing strategies for services: is brand architecture a viable way forward?. Journal of Strategic Marketing. 22(4). 328–346. 12 indexed citations

Rahman, Kaleel. (2013). Discovering brand meaning: Deriving the domains of a sub-brand. RMIT Research Repository (RMIT University Library). 1 indexed citations

Rahman, Kaleel, Rajendra Mulye, & G Laud. (2013). Fakes and fashion: Understanding counterfeit crisis in the Middle East. eCite Digital Repository (University of Tasmania). 1 indexed citations

Rahman, Kaleel. (2013). “Wow! It's cool”: the meaning of coolness in marketing. Marketing Intelligence & Planning. 31(6). 620–638. 39 indexed citations

10.

Rahman, Kaleel & Charles S. Areni. (2013). Generic, genuine, or completely new? Branding strategies to leverage new products. Journal of Strategic Marketing. 22(1). 3–15. 11 indexed citations

11.

Laud, G, Rajendra Mulye, & Kaleel Rahman. (2011). Use of embedded brand community networks for brand co-creation. RMIT Research Repository (RMIT University Library).

12.

Cherrier, Hélène, et al.. (2011). Can Sentiment Toward Advertising Explain Materialism and Vanity in the Globalization Era? Evidence From Dubai. Journal of Global Marketing. 24(5). 453–472. 11 indexed citations

13.

Rahman, Kaleel & Hélène Cherrier. (2010). Galloping Through the Global Brandscape: Consumers in a Branded Reality. Advances in consumer research. 37(1). 1–420. 13 indexed citations

14.

Rahman, Kaleel & Hélène Cherrier. (2010). Correlates of Cool Identity: Humor, Need For Uniqueness, Materialism, Status Concern and Brand Consciousness. RMIT Research Repository (RMIT University Library). 37. 886–888. 7 indexed citations

15.

Rahman, Kaleel & Charles S. Areni. (2010). Product line sub-branding versus company as the brand in services. The Marketing Review. 10(1). 57–67. 3 indexed citations

16.

Cherrier, Hélène, et al.. (2009). The Globalization of Arab World: Impacts on Consumers’ Level of Materialism and Vanity. Griffith Research Online (Griffith University, Queensland, Australia). 1(1). 82–94. 9 indexed citations

17.

Rahman, Kaleel & Ülkü Yüksel. (2009). When Strangers Converse in Marketplace Environments: Effect of Service Provider-Related Versus Service Provider-Unrelated Conversations. ACR North American Advances. 1 indexed citations

18.

Rahman, Kaleel & Charles S. Areni. (2009). Service brand relationship matrix: brand strategy for services. Research Online (University of Wollongong). 1(1). 141–152. 2 indexed citations

19.

Rahman, Kaleel, Charles S. Areni, & P. J. McDonald. (2009). Is the company the only meaningful brand for services?. Journal of Brand Management. 17(3). 197–206. 7 indexed citations

20.

Areni, Charles S. & Kaleel Rahman. (2009). Service Brand Relationships Matrix: Brand Strategy for Services Sector. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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