Eric Van Steenburg
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
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- Digital Marketing and Social Media 7
- Media Influence and Politics 2
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- Consumer Behavior in Brand Consumption and Identification 7
- Co-authors
- Iman Naderi (2 shared papers)Audhesh K. Paswan (2 shared papers)Francisco Guzmán (3 shared papers)Nancy Spears (4 shared papers)Kirsten Cowan (1 shared paper)Chris Hydock (1 shared paper)Till Weber (1 shared paper)Marla Royne Stafford (1 shared paper)
- Journals
- European Journal of Marketing (2 papers)Journal of Consumer Behaviour (1 paper)Journal of Consumer Marketing (1 paper)Journal of Public Policy & Marketing (1 paper)Journal of Current Issues & Research in Advertising (1 paper)
- Partner nations
- United StatesIndiaFrance
In The Last Decade
Eric Van Steenburg
17 papers receiving 497 citations
Peers
Comparison fields: 5 of 67
- Marketing 278
- Business and International Management 20
- Communication 70
- Management, Monitoring, Policy and Law 83
- Strategy and Management 89
Countries citing papers authored by Eric Van Steenburg
This map shows the geographic impact of Eric Van Steenburg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Van Steenburg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Van Steenburg more than expected).
Fields of papers citing papers by Eric Van Steenburg
This network shows the impact of papers produced by Eric Van Steenburg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Van Steenburg. The network helps show where Eric Van Steenburg may publish in the future.
Co-authors
The 16 scholars most cited alongside Eric Van Steenburg, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 167 | |
| 2 | 2021 | 65 | |
| 3 | 2015 | 62 | |
| 4 | 2015 | 36 | |
| 5 | 2014 | 32 | |
| 6 | 2019 | 25 | |
| 7 | 2019 | 24 | |
| 8 | 2013 | 23 | |
| 9 | 2022 | 20 | |
| 10 | 2013 | 18 | |
| 11 | 2023 | 17 | |
| 12 | 2021 | 10 | |
| 13 | 2012 | 8 | |
| 14 | 2011 | 6 | |
| 15 | 2025 | 2 | |
| 16 | 2020 | 2 | |
| 17 | 2025 | 1 |
About Eric Van Steenburg
Eric Van Steenburg is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Communication and Strategy and Management, having authored 17 papers that have together received 518 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers), Media Influence and Health (3 papers), Social Media and Politics (3 papers), Customer Service Quality and Loyalty (3 papers), Behavioral Health and Interventions (2 papers), Media, Gender, and Advertising (2 papers) and Media Influence and Politics (2 papers). The work is most often cited by research in Marketing (278 citations), Business and International Management (20 citations), Communication (70 citations), Management, Monitoring, Policy and Law (83 citations) and Strategy and Management (89 citations). Eric Van Steenburg has collaborated with scholars based in United States, India and France. Frequent co-authors include Iman Naderi, Audhesh K. Paswan, Francisco Guzmán, Nancy Spears, Kirsten Cowan, Chris Hydock, Till Weber, Marla Royne Stafford, Naomi Mandel and David E. Sprott. Their work appears in journals such as European Journal of Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, Journal of Public Policy & Marketing and Journal of Current Issues & Research in Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.