Eric Van Steenburg

723 total citations
17 papers, 492 citations indexed

About

Eric Van Steenburg is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Eric Van Steenburg has authored 17 papers receiving a total of 492 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 9 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Eric Van Steenburg's work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Social Media and Politics (3 papers). Eric Van Steenburg is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Social Media and Politics (3 papers). Eric Van Steenburg collaborates with scholars based in United States, India and Colombia. Eric Van Steenburg's co-authors include Iman Naderi, Audhesh K. Paswan, Francisco Guzmán, Nancy Spears, Kirsten Cowan, Till Weber, David E. Sprott, Naomi Mandel, Chris Hydock and Marla Royne Stafford and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Journal of Consumer Marketing.

In The Last Decade

Eric Van Steenburg

17 papers receiving 465 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Eric Van Steenburg United States 11 273 209 89 84 67 17 492
Jaejin Lee United States 11 252 0.9× 197 0.9× 125 1.4× 53 0.6× 39 0.6× 24 419
Danilo C. Dantas Canada 8 184 0.7× 206 1.0× 37 0.4× 44 0.5× 41 0.6× 18 366
Pekka Mattila Finland 12 363 1.3× 278 1.3× 56 0.6× 29 0.3× 21 0.3× 34 523
Haiming Hang United Kingdom 12 200 0.7× 231 1.1× 89 1.0× 18 0.2× 19 0.3× 30 451
Linda Lisa Maria Turunen Finland 9 450 1.6× 248 1.2× 62 0.7× 20 0.2× 30 0.4× 13 595
Curtis Love United States 11 305 1.1× 506 2.4× 51 0.6× 69 0.8× 20 0.3× 16 697
Irina Y. Yu Hong Kong 10 302 1.1× 300 1.4× 73 0.8× 47 0.6× 14 0.2× 18 511
Xiaorong Fu China 8 212 0.8× 297 1.4× 57 0.6× 20 0.2× 28 0.4× 15 447
Sean Blair United States 6 474 1.7× 231 1.1× 326 3.7× 64 0.8× 48 0.7× 12 775
Andrew M. Kaikati United States 9 450 1.6× 369 1.8× 158 1.8× 21 0.3× 62 0.9× 13 700

Countries citing papers authored by Eric Van Steenburg

Since Specialization
Citations

This map shows the geographic impact of Eric Van Steenburg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Van Steenburg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Van Steenburg more than expected).

Fields of papers citing papers by Eric Van Steenburg

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eric Van Steenburg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Van Steenburg. The network helps show where Eric Van Steenburg may publish in the future.

Co-authorship network of co-authors of Eric Van Steenburg

This figure shows the co-authorship network connecting the top 25 collaborators of Eric Van Steenburg. A scholar is included among the top collaborators of Eric Van Steenburg based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eric Van Steenburg. Eric Van Steenburg is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
1.
2.
Steenburg, Eric Van & Francisco Guzm án. (2025). Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison. International Journal of Market Research. 67(2-3). 217–241. 2 indexed citations
3.
Sen, Sandipan, et al.. (2023). This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship. Journal of Consumer Marketing. 40(4). 458–469. 15 indexed citations
4.
Steenburg, Eric Van, Nwamaka A. Anaza, Andrés Fernando González Barrios, et al.. (2022). The new world of philanthropy: How changing financial behavior, public policies, and COVID‐19 affect nonprofit fundraising and marketing. Journal of Consumer Affairs. 56(3). 1079–1105. 16 indexed citations
5.
Steenburg, Eric Van & Nancy Spears. (2021). How preexisting beliefs and message involvement drive charitable donations: an integrated model. European Journal of Marketing. 56(1). 209–251. 9 indexed citations
6.
Weber, Till, et al.. (2021). Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy. Journal of Public Policy & Marketing. 40(2). 184–205. 61 indexed citations
7.
Steenburg, Eric Van. (2020). When Best Intentions Fail: Why Ads May Fall Short in Combating Islamophobia. Journal of Current Issues & Research in Advertising. 41(2). 171–190. 2 indexed citations
8.
Steenburg, Eric Van & Francisco Guzm án. (2019). The influence of political candidate brands during the 2012 and 2016 US presidential elections. European Journal of Marketing. 53(12). 2629–2656. 22 indexed citations
9.
Steenburg, Eric Van & Iman Naderi. (2019). Unplanned purchase decision making under simultaneous financial and time pressure. The Journal of Marketing Theory and Practice. 28(1). 98–116. 24 indexed citations
10.
Naderi, Iman & Eric Van Steenburg. (2018). Me first, then the environment: young Millennials as green consumers. Young Consumers Insight and Ideas for Responsible Marketers. 19(3). 280–295. 162 indexed citations
11.
Steenburg, Eric Van. (2015). Areas of research in political advertising: a review and research agenda. International Journal of Advertising. 34(2). 195–231. 36 indexed citations
12.
Cowan, Kirsten, Audhesh K. Paswan, & Eric Van Steenburg. (2015). When inter-firm relationship benefits mitigate power asymmetry. Industrial Marketing Management. 48. 140–148. 60 indexed citations
13.
án, Francisco Guzm, Audhesh K. Paswan, & Eric Van Steenburg. (2014). Self-Referencing and Political Candidate Brands: A Congruency Perspective. Journal of Political Marketing. 14(1-2). 175–199. 30 indexed citations
14.
Spears, Nancy, Marla Royne Stafford, & Eric Van Steenburg. (2013). Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response. Journal of Promotion Management. 19(1). 17–37. 22 indexed citations
15.
Steenburg, Eric Van, et al.. (2013). Point of purchase or point of frustration? Consumer frustration tendencies and response in a retail setting. Journal of Consumer Behaviour. 12(5). 389–400. 17 indexed citations
16.
Steenburg, Eric Van. (2012). Consumer recall of brand versus product banner ads. Journal of Product & Brand Management. 21(6). 452–464. 7 indexed citations
17.
Steenburg, Eric Van & Nancy Spears. (2011). Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level. Journal of Brand Management. 18(8). 597–610. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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