Sze Man Chong

861 total citations · 1 hit paper
7 papers, 550 citations indexed

About

Sze Man Chong is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Sze Man Chong has authored 7 papers receiving a total of 550 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 2 papers in Strategy and Management and 2 papers in Sociology and Political Science. Recurrent topics in Sze Man Chong's work include Digital Marketing and Social Media (2 papers), Consumer Retail Behavior Studies (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Sze Man Chong is often cited by papers focused on Digital Marketing and Social Media (2 papers), Consumer Retail Behavior Studies (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Sze Man Chong collaborates with scholars based in Hong Kong, United States and Macao. Sze Man Chong's co-authors include Chung‐Wha Ki, Heejin Lim, Leslie Cuevas, Jung Ha‐Brookshire, Erin Cho, Chunsheng Li, Eugene Cheng‐Xi Aw, Christina W.Y. Wong and O-Ki Kwon and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Retailing and Consumer Services.

In The Last Decade

Sze Man Chong

7 papers receiving 525 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

2020 398 citations Chung‐Wha Ki, Leslie Cuevas et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sze Man Chong Hong Kong	6	387	297	101	68	67	7	550
Pamela E. Grimm United States	11	336 0.9×	329 1.1×	89 0.9×	46 0.7×	54 0.8×	18	551
Sojung Kim South Korea	10	228 0.6×	243 0.8×	88 0.9×	39 0.6×	29 0.4×	22	387
Nigel Hollis United States	6	376 1.0×	425 1.4×	121 1.2×	62 0.9×	22 0.3×	13	598
Kaleel Rahman Australia	12	270 0.7×	305 1.0×	50 0.5×	51 0.8×	23 0.3×	31	445
Maria Vernuccio Italy	11	370 1.0×	355 1.2×	73 0.7×	86 1.3×	16 0.2×	34	547
Siv Skard Norway	11	301 0.8×	400 1.3×	86 0.9×	119 1.8×	25 0.4×	17	603
Danilo C. Dantas Canada	8	206 0.5×	184 0.6×	41 0.4×	37 0.5×	21 0.3×	18	366
Sanjeev Varshney India	11	217 0.6×	187 0.6×	71 0.7×	20 0.3×	30 0.4×	26	352
Dean Wilkie Australia	10	347 0.9×	405 1.4×	79 0.8×	60 0.9×	23 0.3×	28	554
Todd J. Bacile United States	9	273 0.7×	203 0.7×	89 0.9×	26 0.4×	24 0.4×	13	407

Countries citing papers authored by Sze Man Chong

Since Specialization

Citations

This map shows the geographic impact of Sze Man Chong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sze Man Chong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sze Man Chong more than expected).

Fields of papers citing papers by Sze Man Chong

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sze Man Chong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sze Man Chong. The network helps show where Sze Man Chong may publish in the future.

Co-authorship network of co-authors of Sze Man Chong

This figure shows the co-authorship network connecting the top 25 collaborators of Sze Man Chong. A scholar is included among the top collaborators of Sze Man Chong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sze Man Chong. Sze Man Chong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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7 of 7 papers shown

Ki, Chung‐Wha, et al.. (2024). Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption. Journal of Retailing and Consumer Services. 82. 104094–104094. 10 indexed citations

Chong, Sze Man, et al.. (2024). Does ChatGPT help or hinder education? Exploring its benefits, challenges, student guilt, and the need for educator training. International Journal of Fashion Design Technology and Education. 1–16. 1 indexed citations

Ki, Chung‐Wha, et al.. (2024). Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research. Journal of Business Research. 174. 114504–114504. 25 indexed citations

Ki, Chung‐Wha, et al.. (2023). Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption. Journal of Retailing and Consumer Services. 76. 103571–103571. 34 indexed citations

Ki, Chung‐Wha, et al.. (2023). Assessing Chinese fashion organizations’ change readiness for the circular economy (FashionReady4CE): Development and validation of FashionReady4CE scales. Journal of Cleaner Production. 423. 138739–138739. 5 indexed citations

Ki, Chung‐Wha, Sze Man Chong, & Jung Ha‐Brookshire. (2020). How fashion can achieve sustainable development through a circular economy and stakeholder engagement: A systematic literature review. Corporate Social Responsibility and Environmental Management. 27(6). 2401–2424. 77 indexed citations

Ki, Chung‐Wha, Leslie Cuevas, Sze Man Chong, & Heejin Lim. (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services. 55. 102133–102133. 398 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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