Burçak Ertimur

616 total citations
16 papers, 419 citations indexed

About

Burçak Ertimur is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Burçak Ertimur has authored 16 papers receiving a total of 419 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 2 papers in Strategy and Management. Recurrent topics in Burçak Ertimur's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (3 papers) and Service and Product Innovation (3 papers). Burçak Ertimur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (3 papers) and Service and Product Innovation (3 papers). Burçak Ertimur collaborates with scholars based in United States, France and Türkiye. Burçak Ertimur's co-authors include Gökçen Coskuner-Balli, Mary C. Gilly, Alladi Venkatesh, Özlem Sandıkçı, Steven Chen, Caroline Lego Muñoz, James G. Hutton, Ahir Gopaldas, Ela Veresiu and Markus Giesler and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Advertising.

In The Last Decade

Burçak Ertimur

15 papers receiving 384 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Burçak Ertimur United States 10 244 202 146 84 38 16 419
Bart Weitz United States 4 231 0.9× 188 0.9× 168 1.2× 66 0.8× 27 0.7× 4 429
Pierre-Yann Dolbec Canada 7 378 1.5× 255 1.3× 191 1.3× 76 0.9× 49 1.3× 12 568
Ulla Hakala Finland 10 200 0.8× 207 1.0× 70 0.5× 89 1.1× 23 0.6× 19 386
Virginie de Barnier France 13 485 2.0× 269 1.3× 142 1.0× 133 1.6× 25 0.7× 35 614
Rémi Mencarelli France 12 328 1.3× 219 1.1× 174 1.2× 53 0.6× 29 0.8× 36 499
Susan Whelan Ireland 10 352 1.4× 288 1.4× 220 1.5× 100 1.2× 25 0.7× 21 591
Uche Uwaezuoke Okonkwo Nigeria 9 486 2.0× 304 1.5× 107 0.7× 66 0.8× 18 0.5× 29 635
Henri Weijo Finland 7 210 0.9× 198 1.0× 61 0.4× 38 0.5× 18 0.5× 11 400
Vanessa P. Jackson United States 9 366 1.5× 162 0.8× 157 1.1× 52 0.6× 19 0.5× 15 512
José Luis Nueno Spain 4 414 1.7× 163 0.8× 131 0.9× 111 1.3× 28 0.7× 7 535

Countries citing papers authored by Burçak Ertimur

Since Specialization
Citations

This map shows the geographic impact of Burçak Ertimur's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Burçak Ertimur with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Burçak Ertimur more than expected).

Fields of papers citing papers by Burçak Ertimur

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Burçak Ertimur. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Burçak Ertimur. The network helps show where Burçak Ertimur may publish in the future.

Co-authorship network of co-authors of Burçak Ertimur

This figure shows the co-authorship network connecting the top 25 collaborators of Burçak Ertimur. A scholar is included among the top collaborators of Burçak Ertimur based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Burçak Ertimur. Burçak Ertimur is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
1.
Ertimur, Burçak & Steven Chen. (2025). Toward Destigmatization of Mental Health: The Institutional Role of Advertising. Journal of Advertising. 55(1). 81–97.
2.
Gopaldas, Ahir, et al.. (2021). Designing servicescapes for transformative service conversations: lessons from mental health services. Journal of Consumer Marketing. 39(6). 649–659. 3 indexed citations
3.
Ertimur, Burçak & Gökçen Coskuner-Balli. (2021). Brands Expressing Compassion and Care through Advertising. Journal of Advertising. 50(3). 230–239. 22 indexed citations
4.
Ertimur, Burçak & Steven Chen. (2019). Adaptation and diffusion of renovations: The case of the paleo diet. Journal of Business Research. 116. 572–580. 12 indexed citations
5.
Ertimur, Burçak, et al.. (2019). CALIBRATING THE SELF: BUILDING SELF-AWARENESS AND ENCOURAGING SELF-REFLECTION IN UNDERSTANDING CONSUMER BEHAVIOR. Marketing Education Review. 29(2). 113–118. 3 indexed citations
6.
Ertimur, Burçak, Ela Veresiu, & Markus Giesler. (2018). Trading Crypto Currency: the Ideological Shaping of Consumer Financial Decision Making. ACR North American Advances. 1 indexed citations
7.
Coskuner-Balli, Gökçen & Burçak Ertimur. (2016). Legitimation of hybrid cultural products. Marketing Theory. 17(2). 127–147. 40 indexed citations
8.
Coskuner-Balli, Gökçen & Burçak Ertimur. (2015). Creating Hybridity: the Case of American Yoga. ACR North American Advances. 2 indexed citations
9.
Ertimur, Burçak & Gökçen Coskuner-Balli. (2015). Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management. Journal of Marketing. 79(2). 40–61. 161 indexed citations
10.
Ertimur, Burçak, Caroline Lego Muñoz, & James G. Hutton. (2015). Regifting: A multi-perspective processual overview. Journal of Business Research. 68(9). 1997–2004. 12 indexed citations
11.
Ertimur, Burçak & Özlem Sandıkçı. (2014). Alienable gifts: Uses and meanings of gold in Turkey. Journal of Consumer Behaviour. 13(3). 204–211. 11 indexed citations
12.
Ertimur, Burçak & Mary C. Gilly. (2011). So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them. Journal of Interactive Marketing. 26(3). 115–130. 66 indexed citations
13.
Ertimur, Burçak & Mary C. Gilly. (2010). The Impact of Consumer-Generated Advertising on Brand Associations. ACR North American Advances. 2 indexed citations
14.
Ertimur, Burçak & Alladi Venkatesh. (2010). Opportunism in Co-Production: Implications for Value Co-Creation. Australasian Marketing Journal (AMJ). 18(4). 256–263. 66 indexed citations
15.
Ertimur, Burçak. (2007). The Role of Perceived Control in Co-Production. ACR European Advances. 9 indexed citations
16.
Ertimur, Burçak & Özlem Sandıkçı. (2005). Giving Gold Jewelry and Coins As Gifts: the Interplay of Utilitarianism and Symbolism. Bilkent University Institutional Repository (Bilkent University). 32(1). 322–327. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026