Jef I. Richards

1.1k total citations
34 papers, 727 citations indexed

About

Jef I. Richards is a scholar working on Sociology and Political Science, Marketing and Accounting. According to data from OpenAlex, Jef I. Richards has authored 34 papers receiving a total of 727 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Sociology and Political Science, 7 papers in Marketing and 7 papers in Accounting. Recurrent topics in Jef I. Richards's work include Business Law and Ethics (7 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Jef I. Richards is often cited by papers focused on Business Law and Ethics (7 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Jef I. Richards collaborates with scholars based in United States and Australia. Jef I. Richards's co-authors include Elizabeth Taylor Quilliam, Anna R. McAlister, Saleem Alhabash, Gayle Kerr, Richard W. Pollay, Nora J. Rifon, Chen Lou, Ivan L. Preston, John H. Murphy and Mengtian Jiang and has published in prestigious journals such as Journal of Marketing Research, Journal of Advertising and Journal of Consumer Marketing.

In The Last Decade

Jef I. Richards

32 papers receiving 627 citations

Peers

Jef I. Richards

SPS

MARKE

COMMU

ISM

LLT

Chang-Dae Ham United States

Jameson L. Hayes United States

Dan Sarel United States

Ereni Markos United States

Dick Mizerski Australia

Richard W. Mizerski United States

Martin P. Block United States

Michael L. Capella United States

Fred Beard United States

Patrick F. Bruning Canada

Chang-Dae Ham United States

Jef I. Richards

531 ×1.3

SPS

347 ×1.1

MARKE

132 ×1.3

COMMU

122 ×1.4

ISM

112 ×1.3

LLT

Citations per year, relative to Jef I. Richards Jef I. Richards (= 1×) peers Chang-Dae Ham

Countries citing papers authored by Jef I. Richards

Since Specialization

Citations

This map shows the geographic impact of Jef I. Richards's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jef I. Richards with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jef I. Richards more than expected).

Fields of papers citing papers by Jef I. Richards

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jef I. Richards. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jef I. Richards. The network helps show where Jef I. Richards may publish in the future.

Co-authorship network of co-authors of Jef I. Richards

This figure shows the co-authorship network connecting the top 25 collaborators of Jef I. Richards. A scholar is included among the top collaborators of Jef I. Richards based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jef I. Richards. Jef I. Richards is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Kerr, Gayle, et al.. (2023). Competitive advantage for life: an industry view of marketing communication education. Journal of Marketing Communications. 30(2). 265–281. 2 indexed citations

Richards, Jef I.. (2022). A History of Advertising. Rowman & Littlefield Publishers eBooks. 3 indexed citations

Alhabash, Saleem, Juan Mundel, Tao Deng, et al.. (2020). Social media alcohol advertising among underage minors: effects of models’ age. International Journal of Advertising. 40(4). 552–581. 15 indexed citations

Kerr, Gayle & Jef I. Richards. (2020). Redefining advertising in research and practice. International Journal of Advertising. 40(2). 175–198. 41 indexed citations

Alhabash, Saleem, Anna R. McAlister, Elizabeth Taylor Quilliam, Jef I. Richards, & Chen Lou. (2014). Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe. Mass Communication & Society. 18(3). 350–375. 86 indexed citations

Alhabash, Saleem, et al.. (2013). Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook. Cyberpsychology Behavior and Social Networking. 16(3). 175–182. 118 indexed citations

Richards, Jef I., et al.. (2004). Public privacy and politics. Journal of Consumer Marketing. 21(1). 7–9. 3 indexed citations

Richards, Jef I., et al.. (2002). Oracles on “Advertising”: Searching for a Definition. Journal of Advertising. 31(2). 63–77. 184 indexed citations

Richards, Jef I.. (2000). Interactive Advertising Concentration. Journal of Interactive Advertising. 1(1). 15–22. 6 indexed citations

10.

Richards, Jef I., et al.. (1998). The Growing Commercialization of Schools: Issues and Practices. The Annals of the American Academy of Political and Social Science. 557(1). 148–163. 12 indexed citations

11.

Richards, Jef I.. (1997). Is 44 Liquormart a Turning Point?. Journal of Public Policy & Marketing. 16(1). 156–162. 2 indexed citations

12.

Richards, Jef I.. (1997). Legal Potholes on the Information Superhighway. Journal of Public Policy & Marketing. 16(2). 319–326. 32 indexed citations

13.

Richards, Jef I. & John H. Murphy. (1996). Economic Censorship and Free Speech: The Circle of Communication between Advertisers, Media, and Consumers. Journal of Current Issues & Research in Advertising. 18(1). 21–34. 8 indexed citations

14.

Richards, Jef I.. (1996). Politicizing Cigarette Advertising. Catholic University law review. 45(4). 1147–1212. 3 indexed citations

15.

Murphy, John H. & Jef I. Richards. (1992). Investigation of the Effects of Disclosure Statements in Rental Car Advertisements. Journal of Consumer Affairs. 26(2). 351–376. 9 indexed citations

16.

Richards, Jef I.. (1991). FTC or NAAG: Who Will Win the Territorial Battle?. Journal of Public Policy & Marketing. 10(1). 118–132. 5 indexed citations

17.

Richards, Jef I.. (1990). A “New and Improved” View of Puffery. Journal of Public Policy & Marketing. 9(1). 73–84. 24 indexed citations

18.

Preston, Ivan L. & Jef I. Richards. (1989). The Costs of Prohibiting Deceptive Advertising--Are They As Substantial As Economic Analysis Implies?. ACR North American Advances. 3 indexed citations

19.

Richards, Jef I.. (1986). The Relationship of Miscomprehension to Deceptiveness in Ftc Cases. ACR North American Advances. 9 indexed citations

20.

Preston, Ivan L. & Jef I. Richards. (1986). Consumer Miscomprehension as a Challenge to FTC Prosecutions of Deceptive Advertising, 19 J. Marshall L. Rev. 605 (1986). The John Marshall law review. 19(3). 3. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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