Chen Lou
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 32
- Impact of Technology on Adolescents 14
- Marketing 23
- Consumer Behavior in Brand Consumption and Identification 22
- Co-authors
- Shupei Yuan (3 shared papers)Quan Xie (5 shared papers)Hye Kyung Kim (1 shared paper)Hyunjin Kang (2 shared papers)Saleem Alhabash (6 shared papers)Liselot Hudders (3 shared papers)Xiaoyu Chen (1 shared paper)Caleb H. Tse (3 shared papers)
- Journals
- Journal of Interactive Advertising (12 papers)International Journal of Advertising (11 papers)Journal of Advertising (6 papers)Journal of Computer-Mediated Communication (3 papers)Journal of Current Issues & Research in Advertising (2 papers)
- Partner nations
- SingaporeUnited StatesChina
In The Last Decade
Chen Lou
51 papers receiving 3.6k citations
Chen Lou's Hit Papers
Peers
Comparison fields: 5 of 97
- Marketing 1.6k
- Information Systems and Management 686
- Sociology and Political Science 3.1k
- Literature and Literary Theory 772
- Communication 462
Countries citing papers authored by Chen Lou
This map shows the geographic impact of Chen Lou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chen Lou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chen Lou more than expected).
Fields of papers citing papers by Chen Lou
This network shows the impact of papers produced by Chen Lou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chen Lou. The network helps show where Chen Lou may publish in the future.
Co-authors
The 25 scholars most cited alongside Chen Lou, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 58 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media Hit paper breakdown → | 2018 | 1458 |
| 2 | How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest Hit paper breakdown → | 2020 | 308 |
| 3 | Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising Hit paper breakdown → | 2021 | 244 |
| 4 | Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers Hit paper breakdown → | 2022 | 228 |
| 5 | Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions Hit paper breakdown → | 2019 | 203 |
| 6 | 2019 | 153 | |
| 7 | 2020 | 121 | |
| 8 | AI agency vs. human agency: understanding human–AI interactions on TikTok and their implications for user engagement Hit paper breakdown → | 2022 | 94 |
| 9 | 2015 | 89 | |
| 10 | 2014 | 86 | |
| 11 | 2018 | 70 | |
| 12 | 2021 | 69 | |
| 13 | 2022 | 60 | |
| 14 | 2022 | 51 | |
| 15 | 2019 | 49 | |
| 16 | 2019 | 49 | |
| 17 | 2018 | 48 | |
| 18 | 2022 | 41 | |
| 19 | 2020 | 36 | |
| 20 | 2020 | 34 |
About Chen Lou
Chen Lou is a scholar working on Sociology and Political Science, Marketing, Literature and Literary Theory, Communication and Human-Computer Interaction, having authored 58 papers that have together received 3.8k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (32 papers), Consumer Behavior in Brand Consumption and Identification (22 papers), Impact of Technology on Adolescents (14 papers), Media Influence and Health (14 papers), Behavioral Health and Interventions (6 papers), Digital Communication and Language (6 papers), Social Media and Politics (4 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in Marketing (1.6k citations), Information Systems and Management (686 citations), Sociology and Political Science (3.1k citations), Literature and Literary Theory (772 citations) and Communication (462 citations). Chen Lou has collaborated with scholars based in Singapore, United States and China. Frequent co-authors include Shupei Yuan, Quan Xie, Hye Kyung Kim, Hyunjin Kang, Saleem Alhabash, Liselot Hudders, Xiaoyu Chen, Caleb H. Tse, Anna R. McAlister and Yang Feng. Their work appears in journals such as Journal of Interactive Advertising, International Journal of Advertising, Journal of Advertising, Journal of Computer-Mediated Communication and Journal of Current Issues & Research in Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.