Chen Lou

6.0k total citations · 6 hit papers
58 papers, 3.8k citations indexed

About

Chen Lou is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Chen Lou has authored 58 papers receiving a total of 3.8k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Sociology and Political Science, 23 papers in Marketing and 14 papers in Literature and Literary Theory. Recurrent topics in Chen Lou's work include Digital Marketing and Social Media (32 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Media Influence and Health (14 papers). Chen Lou is often cited by papers focused on Digital Marketing and Social Media (32 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Media Influence and Health (14 papers). Chen Lou collaborates with scholars based in Singapore, United States and China. Chen Lou's co-authors include Shupei Yuan, Quan Xie, Hye Kyung Kim, Hyunjin Kang, Saleem Alhabash, Liselot Hudders, Xiaoyu Chen, Caleb H. Tse, Anna R. McAlister and Yang Feng and has published in prestigious journals such as Frontiers in Psychology, Journal of Retailing and Consumer Services and Frontiers in Neuroscience.

In The Last Decade

Chen Lou

51 papers receiving 3.6k citations

Hit Papers

Influencer Marketing: How Message Value and Credibility A... 2018 2026 2020 2023 2018 2020 2021 2022 2019 400 800 1.2k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
    2018 1.5k citations Chen Lou, Shupei Yuan Journal of Interactive Advertising profile →
  2. How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest
    2020 308 citations Shupei Yuan, Chen Lou Journal of Interactive Advertising profile →
  3. Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
    2021 244 citations Chen Lou Journal of Advertising profile →
  4. Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
    2022 228 citations Chen Lou et al. Journal of Advertising profile →
  5. Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions
    2019 203 citations Chen Lou, Hye Kyung Kim Frontiers in Psychology profile →
  6. AI agency vs. human agency: understanding human–AI interactions on TikTok and their implications for user engagement
    2022 94 citations Hyunjin Kang, Chen Lou profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Chen Lou Singapore 24 3.1k 1.6k 772 686 462 58 3.8k
Sophie C. Boerman Netherlands 26 2.6k 0.8× 1.6k 1.0× 695 0.9× 468 0.7× 390 0.8× 53 3.2k
Peter Neijens Netherlands 36 2.9k 0.9× 2.1k 1.3× 890 1.2× 726 1.1× 792 1.7× 101 4.4k
Joe Phua United States 24 2.4k 0.8× 1.1k 0.7× 420 0.5× 492 0.7× 598 1.3× 48 3.0k
Eva A. van Reijmersdal Netherlands 40 3.7k 1.2× 3.0k 1.8× 1.3k 1.7× 861 1.3× 393 0.9× 85 5.1k
Guda van Noort Netherlands 30 2.5k 0.8× 1.4k 0.9× 287 0.4× 964 1.4× 568 1.2× 64 3.5k
Shelly Rodgers United States 25 2.0k 0.6× 1.1k 0.6× 265 0.3× 816 1.2× 568 1.2× 70 2.9k
Wan‐Hsiu Sunny Tsai United States 26 1.8k 0.6× 940 0.6× 262 0.3× 447 0.7× 740 1.6× 58 2.7k
Seounmi Youn United States 29 2.5k 0.8× 1.6k 1.0× 233 0.3× 941 1.4× 510 1.1× 46 3.7k
Hilde Voorveld Netherlands 24 1.9k 0.6× 1.0k 0.6× 313 0.4× 763 1.1× 275 0.6× 55 2.5k
Nathalie Dens Belgium 27 1.7k 0.6× 1.4k 0.8× 309 0.4× 563 0.8× 176 0.4× 86 2.5k

Countries citing papers authored by Chen Lou

Since Specialization
Citations

This map shows the geographic impact of Chen Lou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chen Lou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chen Lou more than expected).

Fields of papers citing papers by Chen Lou

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chen Lou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chen Lou. The network helps show where Chen Lou may publish in the future.

Co-authorship network of co-authors of Chen Lou

This figure shows the co-authorship network connecting the top 25 collaborators of Chen Lou. A scholar is included among the top collaborators of Chen Lou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chen Lou. Chen Lou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Chen, Huan, Chen Lou, Ye Wang, & Yugyung Lee. (2025). Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust. Social Marketing Quarterly. 31(3). 199–219. 1 indexed citations
2.
Kong, Juan & Chen Lou. (2025). Beyond persuasion Knowledge: Examining the roles of visual appeal, visual congruence, and social proof in influencer advertising. Journal of Retailing and Consumer Services. 88. 104502–104502.
3.
Huang, He, Chen Lou, Yu-E Sun, et al.. (2025). Adaptive Denoising for Network Traffic Measurement. IEEE Transactions on Network Science and Engineering. 12(4). 2907–2920.
4.
Lou, Chen & Seung‐A Annie Jin. (2024). Charting New Waters in Influencer Advertising: Summary of Recent Inquiries. Journal of Interactive Advertising. 24(2). 103–106. 2 indexed citations
5.
Lou, Chen, et al.. (2024). Local brands can’t be so gay: the effect of gay imagery explicitness on locally vs. globally positioned brands in China. International Journal of Advertising. 45(3). 715–743.
6.
7.
Lou, Chen, et al.. (2023). Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness. Journal of Advertising. 53(2). 183–199. 26 indexed citations
8.
9.
Lou, Chen, et al.. (2022). Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising. International Journal of Advertising. 42(5). 890–915. 7 indexed citations
10.
Lou, Chen, Hyunjin Kang, & Caleb H. Tse. (2021). Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions. International Journal of Advertising. 41(4). 655–684. 69 indexed citations
11.
Hudders, Liselot, et al.. (2021). Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts. International Journal of Advertising. 41(1). 178–204. 23 indexed citations
12.
Xie, Quan & Chen Lou. (2020). Curating Luxe Experiences Online? Explicating the Mechanisms of Luxury Content Marketing in Cultivating Brand Loyalty. Journal of Interactive Advertising. 20(3). 209–224. 27 indexed citations
13.
14.
Lou, Chen & Quan Xie. (2020). Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty. International Journal of Advertising. 40(3). 376–402. 121 indexed citations
15.
Lou, Chen, Caleb H. Tse, & May O. Lwin. (2019). “Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women. Journal of Advertising. 48(5). 512–531. 16 indexed citations
16.
Lou, Chen, et al.. (2019). Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure. Journal of Interactive Advertising. 19(3). 169–186. 153 indexed citations
17.
Lou, Chen & Hye Kyung Kim. (2019). Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions. Frontiers in Psychology. 10. 2567–2567. 203 indexed citations breakdown →
18.
Lou, Chen & Shupei Yuan. (2018). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising. 19(1). 58–73. 1458 indexed citations breakdown →
19.
20.
Alhabash, Saleem, Anna R. McAlister, Elizabeth Taylor Quilliam, Jef I. Richards, & Chen Lou. (2014). Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe. Mass Communication & Society. 18(3). 350–375. 86 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by Sophie C. Boerman Breakdown of academic impact, for papers by Peter Neijens Breakdown of academic impact, for papers by Joe Phua Breakdown of academic impact, for papers by Eva A. van Reijmersdal Breakdown of academic impact, for papers by Guda van Noort Breakdown of academic impact, for papers by Shelly Rodgers Breakdown of academic impact, for papers by Wan‐Hsiu Sunny Tsai Breakdown of academic impact, for papers by Seounmi Youn Breakdown of academic impact, for papers by Hilde Voorveld Breakdown of academic impact, for papers by Nathalie Dens
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