Mengtian Jiang

746 total citations · 1 hit paper
22 papers, 484 citations indexed

About

Mengtian Jiang is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Mengtian Jiang has authored 22 papers receiving a total of 484 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Literature and Literary Theory. Recurrent topics in Mengtian Jiang's work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Media Influence and Health (6 papers). Mengtian Jiang is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Media Influence and Health (6 papers). Mengtian Jiang collaborates with scholars based in United States, China and Taiwan. Mengtian Jiang's co-authors include Nora J. Rifon, Shelia R. Cotten, Saleem Alhabash, Robert LaRose, Hsin-yi Sandy Tsai, Jing Yang, Naa Amponsah Dodoo, Jef I. Richards, Linwan Wu and Shuang Wu and has published in prestigious journals such as Colloids and Surfaces A Physicochemical and Engineering Aspects, Journal of Advertising and Synthetic Metals.

In The Last Decade

Mengtian Jiang

22 papers receiving 460 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Understanding online safety behaviors: A protection motivation theory perspective

2016 234 citations Hsin-yi Sandy Tsai, Mengtian Jiang et al. Computers & Security profile →

Peers

Mengtian Jiang

SPS

MARKE

ISM

Phil Longstreet United States

Doohwang Lee United States

Navid Aghakhani United States

Mu Wu United States

Cătălin Maican Romania

Jih‐Hsin Tang Taiwan

Ari Alamäki Finland

Randall K. Minas United States

Steve Krug United States

P.E. Ketelaar Netherlands

Phil Longstreet United States

Mengtian Jiang

344 ×1.2

SPS

60 ×0.4

50 ×0.4

MARKE

105 ×1.2

ISM

66 ×1.2

Citations per year, relative to Mengtian Jiang Mengtian Jiang (= 1×) peers Phil Longstreet

Countries citing papers authored by Mengtian Jiang

Since Specialization

Citations

This map shows the geographic impact of Mengtian Jiang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mengtian Jiang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mengtian Jiang more than expected).

Fields of papers citing papers by Mengtian Jiang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mengtian Jiang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mengtian Jiang. The network helps show where Mengtian Jiang may publish in the future.

Co-authorship network of co-authors of Mengtian Jiang

This figure shows the co-authorship network connecting the top 25 collaborators of Mengtian Jiang. A scholar is included among the top collaborators of Mengtian Jiang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mengtian Jiang. Mengtian Jiang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Xie, Quan, Mengtian Jiang, Yang Feng, & Joe Phua. (2025). Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness. International Journal of Advertising. 45(2). 419–450. 4 indexed citations

Jiang, Mengtian, Kosuke Nozaki, Takayuki Mokudai, et al.. (2025). Enhancing the Photocatalytic Activity and Antibacterial Efficiency of TiO₂ Nanosheets via Doping with Ag, Cu, or Ce. ACS Applied Nano Materials. 8(22). 11568–11581. 1 indexed citations

Nozaki, Kosuke, et al.. (2024). Enhanced Photocatalysis of Electrically Polarized Titania Nanosheets. Nanomaterials. 14(2). 171–171. 3 indexed citations

Jiang, Mengtian, et al.. (2024). Human vs. AI Influencer Activism: Exploring Self-Branding and Issue Advocacy Effectiveness Through Social Influence Processes. Journal of Interactive Advertising. 24(4). 382–400. 1 indexed citations

Jiang, Mengtian, et al.. (2024). Highly Flexible Hydrogels with Readily Adjustable Electromagnetic Parameter for Efficient Electromagnetic Wave Absorption. ACS Applied Nano Materials. 7(14). 16488–16497. 6 indexed citations

Wang, Shan, et al.. (2023). Fabrication of a flexible and efficient electromagnetic wave absorber based on reduced graphene oxide/Fe7Co3 filled into polydimethylsiloxane. Synthetic Metals. 293. 117296–117296. 6 indexed citations

Jiang, Mengtian, et al.. (2023). Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives. Journal of Current Issues & Research in Advertising. 44(3). 332–372. 43 indexed citations

Wang, Shan, Hongyu Gong, M. Zeeshan Ashfaq, et al.. (2023). Embedding magnetic 3D carbon skeleton in SiCN ceramics for high-performance electromagnetic shielding. Composites Communications. 39. 101547–101547. 7 indexed citations

Jiang, Mengtian, et al.. (2022). The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads. Journal of Interactive Advertising. 22(2). 178–186. 12 indexed citations

10.

Jiang, Mengtian, Nora J. Rifon, Shelia R. Cotten, et al.. (2022). Bringing older consumers onboard to online banking: a generational cohort comparison. Educational Gerontology. 48(3). 114–131. 15 indexed citations

11.

Rifon, Nora J., Mengtian Jiang, & Shuang Wu. (2022). Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities. Journal of Product & Brand Management. 32(4). 517–529. 12 indexed citations

12.

Yang, Jing, et al.. (2022). “Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses. Journal of Promotion Management. 29(2). 259–279. 4 indexed citations

13.

Yang, Jing & Mengtian Jiang. (2021). Demystifying congruence effects in Instagram in-feed native ads: the role of media-based and self-based congruence. Journal of Research in Interactive Marketing. 15(4). 685–708. 27 indexed citations

14.

Jiang, Mengtian, et al.. (2021). Luminescence Switching of Organogold(I) Complexes between Aggregation‐induced Phosphorescence Enhancement and Aggregation‐caused Quenching by Balancing Auxiliary Ligands around the Au^I Center. Chemistry - An Asian Journal. 16(9). 1165–1170. 1 indexed citations

15.

Jiang, Mengtian & Naa Amponsah Dodoo. (2021). Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks. Journal of Advertising. 50(3). 271–279. 20 indexed citations

16.

Jeong, Hyun Ju & Mengtian Jiang. (2021). Signaling Consumer Impressions with CSR Support on Social Media: The Roles of Industry Stigma and Consumer Self-Disclosure. Journal of Interactive Advertising. 21(3). 256–268. 4 indexed citations

17.

Jiang, Mengtian, et al.. (2017). Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites. Journal of Interactive Advertising. 17(2). 92–108. 33 indexed citations

18.

Jiang, Mengtian, Hsin-yi Sandy Tsai, Shelia R. Cotten, et al.. (2016). Generational differences in online safety perceptions, knowledge, and practices. Educational Gerontology. 42(9). 621–634. 24 indexed citations

19.

Tsai, Hsin-yi Sandy, Mengtian Jiang, Saleem Alhabash, et al.. (2016). Understanding online safety behaviors: A protection motivation theory perspective. Computers & Security. 59. 138–150. 234 indexed citations breakdown →

20.

Alhabash, Saleem, et al.. (2015). Is it Institutional or System Trust: Mediating the Effect of Generational Cohort Membership on Online Banking Intentions. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact