Eva Martı́nez
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 15
- Consumer Market Behavior and Pricing 4
- Consumer Retail Behavior Studies 3
- Environmental Sustainability in Business 3
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- Customer Service Quality and Loyalty 8
- Co-authors
- Isabel BuilLeslie de ChernatonyJorge MatuteElena Fraj AndrésJosé Miguel Pina PérezSara CatalánTeresa Montaner GutiérrezYolanda Polo
- Journals
- Journal of Consumer Marketing (2 papers)BRQ Business Research Quarterly (1 paper)International Journal of Consumer Studies (1 paper)Journal of Strategic Marketing (1 paper)Journal of Marketing Management (1 paper)
- Partner nations
- SpainUnited KingdomSwitzerland
In The Last Decade
Eva Martı́nez
22 papers receiving 2.3k citations
Hit Papers
Peers
Comparison fields: 5 of 103
- Marketing 1.6k
- Organizational Behavior and Human Resource Management 960
- Human Factors and Ergonomics 137
- Tourism, Leisure and Hospitality Management 66
- Strategy and Management 510
Countries citing papers authored by Eva Martı́nez
This map shows the geographic impact of Eva Martı́nez's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eva Martı́nez with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eva Martı́nez more than expected).
Fields of papers citing papers by Eva Martı́nez
This network shows the impact of papers produced by Eva Martı́nez. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eva Martı́nez. The network helps show where Eva Martı́nez may publish in the future.
Co-authors
The 22 scholars most cited alongside Eva Martı́nez, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 2 | |
| 2 | 2019 | 26 | |
| 3 | Transformational leadership and employee performance: The role of identification, engagement and proactive personality Hit paper breakdown → | 2018 | 512 |
| 4 | 2018 | 64 | |
| 5 | 2017 | 21 | |
| 6 | 2017 | 28 | |
| 7 | 2016 | 113 | |
| 8 | 2015 | 43 | |
| 9 | 2013 | 268 | |
| 10 | 2012 | 10 | |
| 11 | 2012 | 71 | |
| 12 | 2011 | 163 | |
| 13 | 2010 | 38 | |
| 14 | 2008 | 0 | |
| 15 | 2008 | 55 | |
| 16 | 2006 | 224 | |
| 17 | Propuesta de medición de la imagen de marca: un análisis aplicado a las extensiones de marca | 2005 | 9 |
| 18 | 2005 | 40 | |
| 19 | 2004 | 211 | |
| 20 | 2001 | 89 |
About Eva Martı́nez
Eva Martı́nez is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Communication and Human-Computer Interaction, having authored 23 papers that have together received 2.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (6 papers), Corporate Identity and Reputation (4 papers), Consumer Market Behavior and Pricing (4 papers), Consumer Retail Behavior Studies (3 papers), Cultural Differences and Values (3 papers) and Environmental Sustainability in Business (3 papers). The work is most often cited by research in Marketing (1.6k citations), Organizational Behavior and Human Resource Management (960 citations), Human Factors and Ergonomics (137 citations), Tourism, Leisure and Hospitality Management (66 citations) and Strategy and Management (510 citations). Eva Martı́nez has collaborated with scholars based in Spain, United Kingdom and Switzerland. Frequent co-authors include Isabel Buil, Leslie de Chernatony, Jorge Matute, Elena Fraj Andrés, José Miguel Pina Pérez, Sara Catalán, Teresa Montaner Gutiérrez, Yolanda Polo, Carlos Flavián and Rafael Bravo. Their work appears in journals such as Journal of Consumer Marketing, BRQ Business Research Quarterly, International Journal of Consumer Studies, Journal of Strategic Marketing and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.