William L. Cron

6.8k total citations · 1 hit paper
61 papers, 5.1k citations indexed

About

William L. Cron is a scholar working on Organizational Behavior and Human Resource Management, Social Psychology and Marketing. According to data from OpenAlex, William L. Cron has authored 61 papers receiving a total of 5.1k indexed citations (citations by other indexed papers that have themselves been cited), including 39 papers in Organizational Behavior and Human Resource Management, 16 papers in Social Psychology and 10 papers in Marketing. Recurrent topics in William L. Cron's work include Job Satisfaction and Organizational Behavior (26 papers), Customer Service Quality and Loyalty (15 papers) and Motivation and Self-Concept in Sports (8 papers). William L. Cron is often cited by papers focused on Job Satisfaction and Organizational Behavior (26 papers), Customer Service Quality and Loyalty (15 papers) and Motivation and Self-Concept in Sports (8 papers). William L. Cron collaborates with scholars based in United States, Switzerland and Germany. William L. Cron's co-authors include John W. Slocum, Steven P. Brown, Don Vandewalle, Wayne S. DeSarbo, Roger A. Kerin, Ronald E. Michaels, Alan J. Dubinsky, Marion G. Sobol, Erich A. Joachimsthaler and Joan F. Brett and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Applied Psychology.

In The Last Decade

William L. Cron

61 papers receiving 4.4k citations

Hit Papers

The role of goal orientation following performance feedback. 2001 2026 2009 2017 2001 100 200 300 400 500

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
William L. Cron United States 34 2.4k 1.1k 977 603 594 61 5.1k
Richard J. Klimoski United States 36 2.3k 1.0× 2.4k 2.1× 1.3k 1.3× 1.1k 1.8× 248 0.4× 97 6.4k
Allen C. Bluedorn United States 28 2.4k 1.0× 1.1k 0.9× 998 1.0× 1.3k 2.1× 239 0.4× 52 5.4k
Paul J. Hanges United States 30 3.0k 1.3× 2.0k 1.8× 1.7k 1.8× 1.2k 2.0× 348 0.6× 71 7.0k
Reginald A. Bruce United States 8 2.9k 1.2× 1.2k 1.0× 762 0.8× 1.4k 2.3× 548 0.9× 12 5.5k
David J. Woehr United States 34 2.5k 1.1× 1.4k 1.2× 1.3k 1.3× 910 1.5× 216 0.4× 107 6.3k
Daniel Katz United States 17 2.2k 0.9× 1.4k 1.2× 1.6k 1.7× 902 1.5× 270 0.5× 64 6.2k
Thomas Li‐Ping Tang United States 43 2.8k 1.2× 1.9k 1.7× 1.3k 1.3× 702 1.2× 573 1.0× 155 6.8k
Sally Maitlis Canada 25 3.5k 1.5× 1.2k 1.0× 1.6k 1.6× 1.6k 2.6× 364 0.6× 45 7.1k
Joseph A. Cote United States 26 2.2k 0.9× 1.2k 1.1× 1.5k 1.6× 1.2k 1.9× 1.9k 3.3× 52 5.8k
Michael C. Sturman United States 31 2.0k 0.8× 781 0.7× 1.3k 1.3× 653 1.1× 543 0.9× 104 4.2k

Countries citing papers authored by William L. Cron

Since Specialization
Citations

This map shows the geographic impact of William L. Cron's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William L. Cron with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William L. Cron more than expected).

Fields of papers citing papers by William L. Cron

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William L. Cron. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William L. Cron. The network helps show where William L. Cron may publish in the future.

Co-authorship network of co-authors of William L. Cron

This figure shows the co-authorship network connecting the top 25 collaborators of William L. Cron. A scholar is included among the top collaborators of William L. Cron based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William L. Cron. William L. Cron is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Cron, William L. & Artur Baldauf. (2021). Commentary: practical insights for sales force digitalization success: the scholar’s perspective. Journal of Personal Selling and Sales Management. 41(2). 103–106. 4 indexed citations
2.
Cron, William L. & Michael Lévy. (2013). Sales Management Performance Evaluation: A Residual Income Perspective*. Journal of Personal Selling and Sales Management. 2 indexed citations
3.
Cron, William L., Mary C. Gilly, John L. Graham, & John W. Slocum. (2009). Gender differences in the pricing of professional services: Implications for income and customer relationships. Organizational Behavior and Human Decision Processes. 109(1). 93–105. 25 indexed citations
4.
Cron, William L., Garry D. Bruton, & John W. Slocum. (2006). Professional Service Ventures, Performance, and the Gender Effect. Journal of Leadership & Organizational Studies. 12(3). 53–67. 17 indexed citations
5.
Volk, John O., et al.. (2005). Executive summary of the AVMA-Pfizer business practices study. Journal of the American Veterinary Medical Association. 226(2). 212–218. 37 indexed citations
6.
Cron, William L., et al.. (2005). The Role of Goal Orientation on Negative Emotions and Goal Setting When Initial Performance Falls Short of One's Performance Goal. Human Performance. 18(1). 55–80. 106 indexed citations
7.
Sethuraman, Raj, Roger A. Kerin, & William L. Cron. (2003). A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis. Journal of Business Research. 58(5). 602–610. 63 indexed citations
8.
Slocum, John W., William L. Cron, & Steven P. Brown. (2002). The Effect of Goal Conflict on Performance. Journal of Leadership & Organizational Studies. 9(1). 77–89. 58 indexed citations
9.
Cron, William L., John W. Slocum, & Don Vandewalle. (2002). NEGATIVE PERFORMANCE FEEDBACK AND SELF-SET GOAL LEVEL: THE ROLE OF GOAL ORIENTATION AND EMOTIONAL REACTIONS.. Academy of Management Proceedings. 2002(1). B1–B6. 5 indexed citations
10.
Vandewalle, Don, William L. Cron, & John W. Slocum. (2001). The role of goal orientation following performance feedback.. Journal of Applied Psychology. 86(4). 629–640. 510 indexed citations breakdown →
11.
Cron, William L., et al.. (2000). Executive summary of the Brakke management and behavior study. Journal of the American Veterinary Medical Association. 217(3). 332–338. 115 indexed citations
12.
Brown, Steven P., William L. Cron, & John W. Slocum. (1998). Effects of Trait Competitiveness and Perceived Intraorganizational Competition on Salesperson Goal Setting and Performance. Journal of Marketing. 62(4). 88–98. 251 indexed citations
13.
Brown, Steven P., William L. Cron, & John W. Slocum. (1997). Effects of Goal-Directed Emotions on Salesperson Volitions, Behavior, and Performance: A Longitudinal Study. Journal of Marketing. 61(1). 39–50. 68 indexed citations
14.
DeSarbo, Wayne S. & William L. Cron. (1988). A Maximum Likelihood Methodology for Clusterwise Linear Regression. SSRN Electronic Journal. 4 indexed citations
15.
Kerin, Roger A. & William L. Cron. (1987). Assessing Trade Show Functions and Performance: An Exploratory Study. Journal of Marketing. 51(3). 87–94. 155 indexed citations
16.
Slocum, John W., William L. Cron, Richard W. Hansen, & Sarah Rawlings. (1985). BUSINESS STRATEGY AND THE MANAGEMENT OF PLATEAUED EMPLOYEES.. Academy of Management Journal. 28(1). 133–154. 139 indexed citations
17.
Cron, William L.. (1984). Industrial Salesperson Development: A Career Stages Perspective. Journal of Marketing. 48(4). 41–52. 192 indexed citations
18.
Cron, William L. & John W. Slocum. (1983). Multiple Key Informants' Perceptions of Business Environments. SMU Scholar (Southern Methodist University). 1 indexed citations
19.
Cron, William L.. (1981). Market strategy : an empirical examination of its impact on the financial performance of wholesalers. University Microfilms International eBooks. 1 indexed citations
20.
Cron, William L., et al.. (1979). Delegating Pricing Authority to the Sales Force: The Effects on Sales and Profit Performance. Journal of Marketing. 43(2). 21–28. 78 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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