Eva Martínez Salinas
- Marketing top 2%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Tourism, Leisure and Hospitality Management top 5%
- Co-authors
- José Miguel Pina PérezElena Fraj AndrésRafael BravoTeresa Montaner GutiérrezIldefonso Grande EstebanSara CatalánYolanda Polo RedondoIsabel Buil
- Topics
- Consumer Behavior in Brand Consumption and Identification (11 papers)Environmental Sustainability in Business (10 papers)Advertising and Communication Studies (8 papers)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Journals
- SHILAP Revista de lepidopterologíaJournal of Business ResearchJournal of Product & Brand Management
- Partner nations
- SpainUnited KingdomEcuador
In The Last Decade
Eva Martínez Salinas
30 papers receiving 472 citations
Peers
Comparison fields: 5 of 63
- Marketing 423
- Sociology and Political Science 272
- Organizational Behavior and Human Resource Management 164
- Strategy and Management 81
- Tourism, Leisure and Hospitality Management 36
Countries citing papers authored by Eva Martínez Salinas
This map shows the geographic impact of Eva Martínez Salinas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eva Martínez Salinas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eva Martínez Salinas more than expected).
Fields of papers citing papers by Eva Martínez Salinas
This network shows the impact of papers produced by Eva Martínez Salinas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eva Martínez Salinas. The network helps show where Eva Martínez Salinas may publish in the future.
Co-authorship network of co-authors of Eva Martínez Salinas
This figure shows the co-authorship network connecting the top 25 collaborators of Eva Martínez Salinas. A scholar is included among the top collaborators of Eva Martínez Salinas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eva Martínez Salinas. Eva Martínez Salinas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | La influencia de factores de presión en el comportamiento medioambiental de la empresa: análisis del efecto moderador del tipo de actividad | 6 |
| 2 | Extensiones de marca en bienes y servicios: evaluación y efectos sobre la imagen de marca | 5 |
| 3 | Un modelo de evaluación de las extensiones de marca de productos y de servicios | 2 |
| 4 | El comportamiento del consumidor ante la promoción de ventas y la marca de distribuidor | 5 |
| 5 | Factores de presión del ecologismo de empresa en el sector industrial: un estudio empírico | 1 |
| 6 | El comportamientodel consumidor antela promoción deventas y la marcade distribuidor | 2 |
| 7 | Tipología de empresas medioambientales en el sector de bienes de consumo final | 0 |
| 8 | Un estudio exploratorio sobre las variables psicográficas que influyen en el comportamiento del consumidor ecológico | 12 |
| 9 | El comportamiento ecológico de los individuos explicado a través de sus características psicográficas: un estudio empírico | 5 |
| 10 | El consumo ecológico explicado a través de los valores y estilos de vida: implicaciones en la estrategia medioambiental de la empresa | 7 |
| 11 | Características de los consumidores propensos a las promociones | 1 |
| 12 | Efecto de las promociones en la imagen de marca según el tipo de producto. Un estudio exploratorio | 3 |
| 13 | Influencia de las características demográficas y socioeconómicas de los consumidores en la compra de productos ecológicos | 8 |
| 14 | Análisis psicográfico del segmento de consumidores que está dispuesto a pagar más por los productos ecológicos | 8 |
| 15 | Las variables de actitud y de conocimiento como determinantes del comportamiento ecológico | 9 |
| 16 | La innovación y la I+D en la empresa industrial aragonesa | 1 |
| 17 | 1 | |
| 18 | La fidelidad en la adquisición de artículos de compra frecuente | 2 |
| 19 | Comportamiento de compra familiar: un contraste empírico para bienes de consumo duradero | 1 |
| 20 | Remuneración de la fuerza de ventas: un análisis empírico desde una perspectiva de agencia | 1 |
About Eva Martínez Salinas
Eva Martínez Salinas is a scholar working on Marketing, Communication and Organizational Behavior and Human Resource Management, having authored 39 papers that have together received 554 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Environmental Sustainability in Business (10 papers) and Advertising and Communication Studies (8 papers). The work is most often cited by research in Marketing (423 citations), Tourism, Leisure and Hospitality Management (36 citations) and Organizational Behavior and Human Resource Management (164 citations). Eva Martínez Salinas has collaborated with scholars based in Spain, United Kingdom and Ecuador. Frequent co-authors include José Miguel Pina Pérez, Elena Fraj Andrés, Rafael Bravo, Teresa Montaner Gutiérrez, Ildefonso Grande Esteban, Sara Catalán, Yolanda Polo Redondo, Isabel Buil, Jorge Matute and Leslie de Chernatony. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Product & Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.