Morgan X. Yang

1.2k total citations
25 papers, 749 citations indexed

About

Morgan X. Yang is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Morgan X. Yang has authored 25 papers receiving a total of 749 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 12 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Morgan X. Yang's work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Job Satisfaction and Organizational Behavior (6 papers). Morgan X. Yang is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Job Satisfaction and Organizational Behavior (6 papers). Morgan X. Yang collaborates with scholars based in Hong Kong, China and United States. Morgan X. Yang's co-authors include Kevin J. Zeng, Irina Y. Yu, Wenting Feng, Moxi Song, Man Lai Cheung, Haksin Chan, Ying Zhang, Xuan Tang, Ji Li and Kian Yeik Koay and has published in prestigious journals such as Journal of Business Research, Tourism Management and Sustainability.

In The Last Decade

Morgan X. Yang

23 papers receiving 724 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Morgan X. Yang Hong Kong 12 482 282 250 129 103 25 749
Gergely Nyilasy Australia 13 609 1.3× 264 0.9× 313 1.3× 134 1.0× 51 0.5× 20 901
Lay Peng Tan Australia 10 608 1.3× 255 0.9× 168 0.7× 297 2.3× 64 0.6× 17 957
Tahseen Ahmed Bhutto China 6 556 1.2× 146 0.5× 303 1.2× 238 1.8× 61 0.6× 7 817
Tapan Kumar Panda India 11 606 1.3× 220 0.8× 209 0.8× 250 1.9× 53 0.5× 33 869
Fayaz Ali China 11 356 0.7× 181 0.6× 130 0.5× 120 0.9× 46 0.4× 19 597
Waheed Akbar Bhatti Finland 14 266 0.6× 131 0.5× 192 0.8× 184 1.4× 59 0.6× 30 598
Olga Kvasova Cyprus 13 627 1.3× 330 1.2× 177 0.7× 314 2.4× 43 0.4× 23 966
Alaa M. S. Azazz Egypt 16 376 0.8× 231 0.8× 178 0.7× 157 1.2× 69 0.7× 44 712
Fabrice Larceneux France 8 635 1.3× 170 0.6× 424 1.7× 114 0.9× 84 0.8× 38 979
Shahbaz Haider Pakistan 10 421 0.9× 128 0.5× 296 1.2× 185 1.4× 90 0.9× 22 712

Countries citing papers authored by Morgan X. Yang

Since Specialization
Citations

This map shows the geographic impact of Morgan X. Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Morgan X. Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Morgan X. Yang more than expected).

Fields of papers citing papers by Morgan X. Yang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Morgan X. Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Morgan X. Yang. The network helps show where Morgan X. Yang may publish in the future.

Co-authorship network of co-authors of Morgan X. Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Morgan X. Yang. A scholar is included among the top collaborators of Morgan X. Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Morgan X. Yang. Morgan X. Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yao, Qi, Han Zhang, Kevin J. Zeng, & Morgan X. Yang. (2025). Leveraging the Strategic Promotion of Green Consumption Amid Financial Scarcity: The Atypicality Advantage. Business Strategy and the Environment. 34(8). 10637–10652.
2.
Zeng, Kevin J., et al.. (2025). Revisiting consumer ethnocentric tendency amid deglobalization: a political narrative perspective. International Marketing Review. 43(2). 438–465. 1 indexed citations
3.
Cheung, Man Lai, Wilson K.S. Leung, Morgan X. Yang, Kian Yeik Koay, & Man Kit Chang. (2022). Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics. 34(10). 2370–2385. 52 indexed citations
4.
Zeng, Kevin J., Irina Y. Yu, Morgan X. Yang, & Haksin Chan. (2022). Communication strategies for multi-tier loyalty programs: The role of progress framing. Tourism Management. 91. 104460–104460. 9 indexed citations
5.
Yu, Irina Y., et al.. (2022). Looking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programs. International Journal of Hospitality Management. 102. 103164–103164. 7 indexed citations
6.
Chan, Haksin, Kevin J. Zeng, & Morgan X. Yang. (2022). Review platforms as prosumer communities: theory, practices and implications. European Journal of Marketing. 56(10). 2698–2720. 15 indexed citations
7.
Yu, Irina Y., Morgan X. Yang, Daisy X.F. Fan, & Kevin J. Zeng. (2022). Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativism. Current Issues in Tourism. 26(19). 3102–3110. 7 indexed citations
8.
Zeng, Kevin J., et al.. (2022). Employees' geographic social identity and group pro‐environmental behaviors: Cross‐cultural evidence from 45 countries. Business Strategy and the Environment. 32(6). 3848–3860. 8 indexed citations
9.
Yu, Irina Y., et al.. (2022). How needs for belongingness and justice influence social identity and performances: Evidence from the hospitality industry. Journal of Hospitality and Tourism Management. 50. 366–374. 19 indexed citations
10.
Feng, Wenting, et al.. (2021). How being envied shapes tourists’ relationships with luxury brands: A dual-mediation model. Tourism Management. 86. 104344–104344. 31 indexed citations
11.
Yu, Irina Y., Morgan X. Yang, Haksin Chan, & Bradley R. Barnes. (2021). Promoting sustainable human resource management by reducing recruitment discrimination: A cross‐cultural perspective. Sustainable Development. 30(4). 503–512. 7 indexed citations
12.
Zhang, Ying & Morgan X. Yang. (2021). An institutional approach to the SHE’-E-O plight: evidence from organizational legitimacy and SHE’-E-O dismissal. Gender in Management An International Journal. 36(2). 257–270. 5 indexed citations
13.
14.
Yu, Irina Y., et al.. (2020). The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels. Sustainability. 12(20). 8688–8688. 123 indexed citations
15.
Feng, Wenting, Morgan X. Yang, Irina Y. Yu, & Rungting Tu. (2020). When positive reviews on social networking sites backfire: The role of social comparison and malicious envy. Journal of Hospitality Marketing & Management. 30(1). 120–138. 35 indexed citations
16.
Yang, Morgan X., Irina Y. Yu, Haksin Chan, & Kevin J. Zeng. (2020). Retain or upgrade: The progress-framing effect in hierarchical loyalty programs. International Journal of Hospitality Management. 89. 102562–102562. 8 indexed citations
17.
Yang, Morgan X., Xuan Tang, Man Lai Cheung, & Ying Zhang. (2020). An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries. Business Strategy and the Environment. 30(1). 566–575. 87 indexed citations
18.
Yang, Morgan X., Haksin Chan, Irina Y. Yu, & Henry Fock. (2019). Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness. Journal of Global Marketing. 32(4). 255–268. 20 indexed citations
19.
Zeng, Kevin J., Irina Y. Yu, Moxi Song, Morgan X. Yang, & Ji Li. (2019). Prosocial individual values and collective action: Does the societal culture matter?. Social Behavior and Personality An International Journal. 47(5). 1–9. 3 indexed citations
20.
Yang, Morgan X., Ji Li, Irina Y. Yu, Kevin J. Zeng, & Jianmin Sun. (2019). Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances. Business Strategy and the Environment. 28(6). 989–997. 47 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Gergely Nyilasy Breakdown of academic impact, for papers by Lay Peng Tan Breakdown of academic impact, for papers by Tahseen Ahmed Bhutto Breakdown of academic impact, for papers by Tapan Kumar Panda Breakdown of academic impact, for papers by Fayaz Ali Breakdown of academic impact, for papers by Waheed Akbar Bhatti Breakdown of academic impact, for papers by Olga Kvasova Breakdown of academic impact, for papers by Alaa M. S. Azazz Breakdown of academic impact, for papers by Fabrice Larceneux Breakdown of academic impact, for papers by Shahbaz Haider
Rankless by CCL
2026