Stephen R. McDaniel

1.2k total citations
30 papers, 908 citations indexed

About

Stephen R. McDaniel is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Stephen R. McDaniel has authored 30 papers receiving a total of 908 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 13 papers in Sociology and Political Science and 11 papers in Gender Studies. Recurrent topics in Stephen R. McDaniel's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Media Influence and Health (7 papers) and Media, Gender, and Advertising (6 papers). Stephen R. McDaniel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Media Influence and Health (7 papers) and Media, Gender, and Advertising (6 papers). Stephen R. McDaniel collaborates with scholars based in United States. Stephen R. McDaniel's co-authors include Marvin Zuckerman, Dae Hee Kwak, Gary R. Heald, Daniel S. Mason, Laurence Chalip, Jonathan Horowitz, James T. Webb, Wooyoung Lee, L. Murphy Smith and Frances A. Karnes and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and Psychology and Marketing.

In The Last Decade

Stephen R. McDaniel

30 papers receiving 809 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Stephen R. McDaniel United States 17 502 482 314 119 95 30 908
Brendan Dwyer United States 17 561 1.1× 145 0.3× 369 1.2× 189 1.6× 243 2.6× 66 833
Beverly A. Browne United States 11 166 0.3× 352 0.7× 170 0.5× 119 1.0× 53 0.6× 21 848
Tommy E. Whittler United States 10 375 0.7× 449 0.9× 244 0.8× 22 0.2× 16 0.2× 16 720
Karen M. Long United Kingdom 7 376 0.7× 339 0.7× 100 0.3× 90 0.8× 27 0.3× 10 775
Hyungil Kwon South Korea 11 306 0.6× 190 0.4× 250 0.8× 21 0.2× 101 1.1× 57 595
Monique A. Fleming United States 12 400 0.8× 157 0.3× 95 0.3× 39 0.3× 24 0.3× 13 649
Aysen Bakir United States 13 228 0.5× 317 0.7× 104 0.3× 36 0.3× 20 0.2× 29 631
Abel Correia Portugal 16 657 1.3× 412 0.9× 461 1.5× 11 0.1× 155 1.6× 44 934
T. Christopher Greenwell United States 17 834 1.7× 273 0.6× 695 2.2× 17 0.1× 249 2.6× 50 1.2k
Paul Henry Australia 15 258 0.5× 263 0.5× 60 0.2× 40 0.3× 28 0.3× 35 612

Countries citing papers authored by Stephen R. McDaniel

Since Specialization
Citations

This map shows the geographic impact of Stephen R. McDaniel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Stephen R. McDaniel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Stephen R. McDaniel more than expected).

Fields of papers citing papers by Stephen R. McDaniel

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Stephen R. McDaniel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Stephen R. McDaniel. The network helps show where Stephen R. McDaniel may publish in the future.

Co-authorship network of co-authors of Stephen R. McDaniel

This figure shows the co-authorship network connecting the top 25 collaborators of Stephen R. McDaniel. A scholar is included among the top collaborators of Stephen R. McDaniel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Stephen R. McDaniel. Stephen R. McDaniel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kwak, Dae Hee, et al.. (2017). Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter?. Journal of Promotion Management. 23(2). 320–339. 14 indexed citations
2.
Kwak, Dae Hee & Stephen R. McDaniel. (2013). The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violent sports media. Journal of Global Scholars of Marketing Science. 23(1). 8–22. 4 indexed citations
3.
Kwak, Dae Hee, et al.. (2012). Revisiting the Satisfaction-Loyalty Relationship in the Sport Video Gaming Context: The Mediating Role of Consumer Expertise. Journal of Sport Management. 26(1). 81–91. 14 indexed citations
4.
Kwak, Dae Hee & Stephen R. McDaniel. (2011). Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites. International Journal of Sports Marketing and Sponsorship. 12(3). 43–56. 38 indexed citations
5.
McDaniel, Stephen R., et al.. (2008). An examination of the ImpSS scale as a valid and reliable alternative to the SSS-V in optimum stimulation level research. Personality and Individual Differences. 44(7). 1528–1538. 23 indexed citations
6.
Lee, Wooyoung & Stephen R. McDaniel. (2007). Marketing Leisure Services to Sensation Seekers: the Relationship Between Personality and Emotional Response in Novices Using an Artificial Climbing Wall. ACR North American Advances. 1 indexed citations
7.
Kwak, Dae Hee & Stephen R. McDaniel. (2007). Investigating the Additive Effects of Demographics, Lifestyles, and Personality on Physical Activity Levels in Adult Consumers. ACR North American Advances. 1 indexed citations
8.
McDaniel, Stephen R., et al.. (2007). The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment. Journal of Business Research. 60(6). 606–612. 24 indexed citations
9.
McDaniel, Stephen R., et al.. (2006). The New Online Arena: Sport, Marketing, and Media Converge in Cyberspace. 17 indexed citations
10.
Webb, James T., et al.. (2004). Grandparents' Guide to Gifted Children. 2 indexed citations
11.
McDaniel, Stephen R. & Marvin Zuckerman. (2003). The relationship of impulsive sensation seeking and gender to interest and participation in gambling activities. Personality and Individual Differences. 35(6). 1385–1400. 118 indexed citations
12.
McDaniel, Stephen R.. (2002). INVESTIGATING THE ROLES OF GAMBLING INTEREST AND IMPULSIVE SENSATION SEEKING ON CONSUMER ENJOYMENT OF PROMOTIONAL GAMES. Social Behavior and Personality An International Journal. 30(1). 53–64. 31 indexed citations
13.
McDaniel, Stephen R.. (2001). An Examination of Demographic, Lifestyle and Personality Influences on Consumer Preferences For Participating in Promotional Games. ACR North American Advances. 3 indexed citations
14.
McDaniel, Stephen R., et al.. (2001). Re-Examining the Relationship between Fantasy and Optimum Stimulation Levels. Imagination Cognition and Personality. 20(4). 355–372. 9 indexed citations
15.
McDaniel, Stephen R.. (1999). An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas. Psychology and Marketing. 16(2). 163–184. 246 indexed citations
16.
McDaniel, Stephen R. & Daniel S. Mason. (1999). An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events. Journal of Services Marketing. 13(6). 481–500. 33 indexed citations
17.
McDaniel, Stephen R., et al.. (1999). Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image. International Journal of Sports Marketing and Sponsorship. 1(2). 15–35. 5 indexed citations
18.
McDaniel, Stephen R., et al.. (1998). The implications of recency and gender effects in consumer response to ambush marketing. Psychology and Marketing. 15(4). 385–403. 73 indexed citations
19.
McDaniel, Stephen R.. (1996). Ambush Marketing Revisited. Journal of Promotion Management. 3(1-2). 141–168. 35 indexed citations
20.
McDaniel, Stephen R.. (1986). Marketing communication techniques in a church setting: Views on appropriateness. Services Marketing Quarterly. 1(4). 39–54. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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