Heribert Reisinger

586 total citations
15 papers, 401 citations indexed

About

Heribert Reisinger is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Heribert Reisinger has authored 15 papers receiving a total of 401 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Gender Studies. Recurrent topics in Heribert Reisinger's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (3 papers) and Customer Service Quality and Loyalty (3 papers). Heribert Reisinger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (3 papers) and Customer Service Quality and Loyalty (3 papers). Heribert Reisinger collaborates with scholars based in Austria, Germany and New Zealand. Heribert Reisinger's co-authors include Reinhard Grohs, Karen S. Cravens, David M. Woisetschläger, Nikolaus Franke, William C. Moncrief, Walter Katzenbeisser, Regina Dittrich, Engelbert J. Dockner, Arnd Florack and Artur Baldauf and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Advertising.

In The Last Decade

Heribert Reisinger

14 papers receiving 368 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Heribert Reisinger Austria	9	218	187	108	58	42	15	401
Eric Van Steenburg United States	11	273 1.3×	209 1.1×	32 0.3×	89 1.5×	35 0.8×	17	492
D. Israel India	10	295 1.4×	250 1.3×	48 0.4×	27 0.5×	24 0.6×	19	469
Marian Chapman Moore United States	9	115 0.5×	83 0.4×	30 0.3×	109 1.9×	64 1.5×	16	333
Marc Mazodier France	13	375 1.7×	276 1.5×	113 1.0×	85 1.5×	34 0.8×	25	503
Lien Le Monkhouse United Kingdom	8	194 0.9×	170 0.9×	28 0.3×	97 1.7×	25 0.6×	8	389
Beng Soo Ong United States	10	243 1.1×	178 1.0×	33 0.3×	41 0.7×	34 0.8×	15	391
Jonathan A. Jensen United States	14	280 1.3×	312 1.7×	254 2.4×	65 1.1×	24 0.6×	56	544
Hayat Ayar Türkiye	9	98 0.4×	210 1.1×	29 0.3×	75 1.3×	20 0.5×	15	380
Eric J. Karson United States	8	338 1.6×	236 1.3×	17 0.2×	26 0.4×	16 0.4×	15	463
Dean Wilkie Australia	10	405 1.9×	347 1.9×	68 0.6×	60 1.0×	23 0.5×	28	554

Countries citing papers authored by Heribert Reisinger

Since Specialization

Citations

This map shows the geographic impact of Heribert Reisinger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heribert Reisinger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heribert Reisinger more than expected).

Fields of papers citing papers by Heribert Reisinger

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Heribert Reisinger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heribert Reisinger. The network helps show where Heribert Reisinger may publish in the future.

Co-authorship network of co-authors of Heribert Reisinger

This figure shows the co-authorship network connecting the top 25 collaborators of Heribert Reisinger. A scholar is included among the top collaborators of Heribert Reisinger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heribert Reisinger. Heribert Reisinger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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15 of 15 papers shown

Reisinger, Heribert, et al.. (2023). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising. 53(4). 568–587. 7 indexed citations

Reisinger, Heribert, et al.. (2021). Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising. 51(2). 188–205. 33 indexed citations

Grohs, Reinhard, et al.. (2019). The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. Journal of Business Research. 124. 770–779. 8 indexed citations

Wagner, Udo & Heribert Reisinger. (2016). Die Anwendung statistischer Methoden in der Marktund Meinungsforschung in Österreich. Austrian Journal of Statistics. 26(1).

Grohs, Reinhard, Heribert Reisinger, & David M. Woisetschläger. (2015). Attenuation of negative sponsorship effects in the context of rival sports teams’ fans. European Journal of Marketing. 49(11/12). 1880–1901. 53 indexed citations

Grohs, Reinhard, et al.. (2013). At What Age and How Does Understanding of Product Placement Develop?. Marketing ZFP. 35(1). 22–31. 2 indexed citations

Grohs, Reinhard & Heribert Reisinger. (2013). Sponsorship effects on brand image: The role of exposure and activity involvement. Journal of Business Research. 67(5). 1018–1025. 87 indexed citations

Franke, Nikolaus, et al.. (2009). Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods. Journal of Marketing Management. 25(3-4). 273–293. 30 indexed citations

Grohs, Reinhard & Heribert Reisinger. (2005). Image transfer in sports sponsorships: an assessment of moderating effects. International Journal of Sports Marketing and Sponsorship. 7(1). 36–42. 49 indexed citations

10.

Reisinger, Heribert, et al.. (2003). Prioritizing Performance Measures Within the Balanced Scorecard Framework. Management International Review. 43(4). 429. 63 indexed citations

11.

Baldauf, Artur, Engelbert J. Dockner, & Heribert Reisinger. (2000). The Effects of Long-Term Debt on a Firm's New Product Pricing Policy in Duopolistic Markets. Journal of Business Research. 50(2). 201–207. 6 indexed citations

12.

Dittrich, Regina, Walter Katzenbeisser, & Heribert Reisinger. (2000). The analysis of rank ordered preference data based on Bradley-Terry Type Models. OR Spectrum. 22(1). 117–134. 15 indexed citations

13.

Reisinger, Heribert, Engelbert J. Dockner, & Artur Baldauf. (2000). Examining the interaction of marketing and financing decisions in a dynamic environment. OR Spectrum. 22(1). 159–171. 1 indexed citations

14.

Moncrief, William C., et al.. (1999). Examining Motivations to Refuse in Industrial Surveys. Market Research Society Journal. 41(3). 1–10. 21 indexed citations

15.

Reisinger, Heribert. (1997). The impact of research designs on R 2 in linear regression models: an exploratory meta-analysis. 2(1). 26 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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