Udo Wagner

1.6k total citations
69 papers, 1.1k citations indexed

About

Udo Wagner is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Udo Wagner has authored 69 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 43 papers in Marketing, 19 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Udo Wagner's work include Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Market Behavior and Pricing (16 papers) and Consumer Retail Behavior Studies (15 papers). Udo Wagner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Market Behavior and Pricing (16 papers) and Consumer Retail Behavior Studies (15 papers). Udo Wagner collaborates with scholars based in Austria, United States and Germany. Udo Wagner's co-authors include Marion Garaus, Alfred Taudes, Artur Baldauf, David W. Cravens, Claus Ebster, Sukki Yoon, Yuri Seo, Yung Kyun Choi, Reinhard Grohs and Eunju Ko and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing Research and European Journal of Operational Research.

In The Last Decade

Udo Wagner

60 papers receiving 966 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Udo Wagner Austria 19 619 301 184 170 100 69 1.1k
Carl McDaniel United States 14 541 0.9× 211 0.7× 248 1.3× 144 0.8× 91 0.9× 41 1.0k
Reto Hofstetter Switzerland 14 521 0.8× 306 1.0× 79 0.4× 150 0.9× 294 2.9× 40 1.1k
Svend Hollensen Denmark 14 252 0.4× 274 0.9× 177 1.0× 236 1.4× 70 0.7× 52 893
Oded Lowengart Israel 15 549 0.9× 269 0.9× 146 0.8× 181 1.1× 131 1.3× 39 923
Piyush Kumar United States 18 432 0.7× 315 1.0× 313 1.7× 109 0.6× 80 0.8× 41 910
Breffni M. Noone United States 22 946 1.5× 634 2.1× 522 2.8× 131 0.8× 77 0.8× 44 1.4k
Suneel Babu Chatla Taiwan 5 321 0.5× 327 1.1× 242 1.3× 218 1.3× 100 1.0× 10 1.2k
Shu-Ping Lin Taiwan 13 312 0.5× 130 0.4× 178 1.0× 303 1.8× 63 0.6× 26 1.0k
Ashok Ranchhod United Kingdom 18 429 0.7× 349 1.2× 219 1.2× 287 1.7× 61 0.6× 62 1.1k
Joel H. Steckel United States 19 635 1.0× 305 1.0× 214 1.2× 289 1.7× 235 2.4× 53 1.4k

Countries citing papers authored by Udo Wagner

Since Specialization
Citations

This map shows the geographic impact of Udo Wagner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Udo Wagner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Udo Wagner more than expected).

Fields of papers citing papers by Udo Wagner

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Udo Wagner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Udo Wagner. The network helps show where Udo Wagner may publish in the future.

Co-authorship network of co-authors of Udo Wagner

This figure shows the co-authorship network connecting the top 25 collaborators of Udo Wagner. A scholar is included among the top collaborators of Udo Wagner based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Udo Wagner. Udo Wagner is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Garaus, Marion, et al.. (2024). Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit. IEEE Transactions on Engineering Management. 71. 3700–3711. 2 indexed citations
2.
Garaus, Marion, et al.. (2023). The impact of corporate sustainability performance on advertising efficiency. OR Spectrum. 46(1). 175–209. 7 indexed citations
3.
Wagner, Udo, et al.. (2023). The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies. Psychology and Marketing. 40(10). 2103–2117. 2 indexed citations
4.
Wagner, Udo, et al.. (2020). Judging a Book by Its Cover: Assessing the Comprehensibility and Perceived Appearance of Sign Language Avatars. Marketing ZFP. 42(3). 48–62. 3 indexed citations
5.
Wagner, Udo, et al.. (2020). What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation. Journal of International Consumer Marketing. 33(1). 1–18. 13 indexed citations
6.
Choi, Yung Kyun, Yuri Seo, Udo Wagner, & Sukki Yoon. (2018). Matching luxury brand appeals with attitude functions on social media across cultures. Journal of Business Research. 117. 520–528. 77 indexed citations
7.
Yoon, Sukki, Yung Kyun Choi, Yuri Seo, & Udo Wagner. (2018). Matching Luxury Brand Appeals with Attitude Functions on Social Media Across Cultures. Bryant Digital Repository (Bryant University). 9 indexed citations
8.
Weitzl, Wolfgang, et al.. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility For the Impact of Customer Reviews. WU Research. 1 indexed citations
9.
Garaus, Marion & Udo Wagner. (2016). Retail shopper confusion: Conceptualization, scale development, and consequences. Journal of Business Research. 69(9). 3459–3467. 44 indexed citations
10.
Garaus, Marion, et al.. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. Technological Forecasting and Social Change. 124. 295–305. 32 indexed citations
11.
Wagner, Udo, et al.. (2014). Culture-Specific Number Symbolism in Restaurant Prices. Global Economic Review. 43(1). 58–72. 4 indexed citations
12.
Garaus, Marion, et al.. (2014). Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation. Journal of Business Research. 68(5). 1003–1011. 71 indexed citations
13.
Grohs, Reinhard, et al.. (2014). What Drives Ambush Marketer Misidentification?. Journal of Sport Management. 29(2). 137–154. 13 indexed citations
14.
Berger, Sebastian, et al.. (2012). Assessing Advertising Effectiveness: The Potential of Goal‐Directed Behavior. Psychology and Marketing. 29(6). 411–421. 26 indexed citations
15.
Ko, Eunju, Charles R. Taylor, Jooyeon Lee, et al.. (2011). Global marketing segmentation usefulness in the sportswear industry. Journal of Business Research. 65(11). 1565–1575. 46 indexed citations
16.
Diamantopoulos, Adamantios & Udo Wagner. (2009). Research Productivity in Business Economics: The Case of Marketing. German Economic Review. 10(2). 243–248. 3 indexed citations
17.
Ko, Eunju, et al.. (2008). Relationships among CEO image, corporate image and employment brand value in fashion industry. 18(4). 307–331. 10 indexed citations
18.
Wagner, Udo, et al.. (1989). The echobright kidney in primary polycythaemia. Pediatric Radiology. 19(6-7). 440–440.
19.
20.
Wagner, Udo, et al.. (1979). Zur Modellierung und Diagnose struktureller Zusammenhänge in Oligopolsituationen: Seemingly Unrelated Regressions und Zeit-reihenanalyse der Residuen. Mathematical Methods of Operations Research. 23(2). B45–B56. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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