Reinhard Grohs
- Sociology and Political Science top 5%
- Marketing top 2%
- Gender Studies top 5%
- Organizational Behavior and Human Resource Management top 5%
- Literature and Literary Theory top 5%
- Co-authors
- Heribert ReisingerUrsula Scholl‐GrissemannKim‐Shyan FamDavid M. WoisetschlägerHans MühlbacherOliver KollVerena WieserUdo Wagner
- Topics
- Consumer Behavior in Brand Consumption and Identification (22 papers)Digital Marketing and Social Media (10 papers)Media, Gender, and Advertising (7 papers)
- Partner nations
- AustriaNew ZealandGermany
In The Last Decade
Reinhard Grohs
28 papers receiving 690 citations
Peers
Comparison fields: 5 of 64
- Sociology and Political Science 487
- Marketing 487
- Gender Studies 188
- Organizational Behavior and Human Resource Management 104
- Literature and Literary Theory 65
Countries citing papers authored by Reinhard Grohs
This map shows the geographic impact of Reinhard Grohs's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Reinhard Grohs with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Reinhard Grohs more than expected).
Fields of papers citing papers by Reinhard Grohs
This network shows the impact of papers produced by Reinhard Grohs. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Reinhard Grohs. The network helps show where Reinhard Grohs may publish in the future.
Co-authorship network of co-authors of Reinhard Grohs
This figure shows the co-authorship network connecting the top 25 collaborators of Reinhard Grohs. A scholar is included among the top collaborators of Reinhard Grohs based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Reinhard Grohs. Reinhard Grohs is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 8 | |
| 3 | 8 | |
| 4 | 47 | |
| 5 | 19 | |
| 6 | 12 | |
| 7 | 45 | |
| 8 | 36 | |
| 9 | 53 | |
| 10 | 27 | |
| 11 | 14 | |
| 12 | 13 | |
| 13 | 87 | |
| 14 | 2 | |
| 15 | Effects of disliked executional techniques in advertising: A five-country comparison | 2 |
| 16 | 8 | |
| 17 | 3 | |
| 18 | 33 | |
| 19 | 12 | |
| 20 | 44 |
About Reinhard Grohs
Reinhard Grohs is a scholar working on Marketing, Gender Studies and Tourism, Leisure and Hospitality Management, having authored 28 papers that have together received 727 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (10 papers) and Media, Gender, and Advertising (7 papers). The work is most often cited by research in Marketing (487 citations), Gender Studies (188 citations) and Tourism, Leisure and Hospitality Management (21 citations). Reinhard Grohs has collaborated with scholars based in Austria, New Zealand and Germany. Frequent co-authors include Heribert Reisinger, Ursula Scholl‐Grissemann, Kim‐Shyan Fam, David M. Woisetschläger, Hans Mühlbacher, Oliver Koll, Verena Wieser, Udo Wagner, Giana M. Eckhardt and Katharina C. Husemann. Their work appears in journals such as Journal of Business Research, Journal of Travel Research and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.