Reinhard Grohs

1.0k total citations
28 papers, 727 citations indexed

About

Reinhard Grohs is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Reinhard Grohs has authored 28 papers receiving a total of 727 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 17 papers in Sociology and Political Science and 9 papers in Gender Studies. Recurrent topics in Reinhard Grohs's work include Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (10 papers) and Media, Gender, and Advertising (7 papers). Reinhard Grohs is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (10 papers) and Media, Gender, and Advertising (7 papers). Reinhard Grohs collaborates with scholars based in Austria, Germany and New Zealand. Reinhard Grohs's co-authors include Heribert Reisinger, Ursula Scholl‐Grissemann, Kim‐Shyan Fam, David M. Woisetschläger, Hans Mühlbacher, Verena Wieser, Oliver Koll, Udo Wagner, Katharina Maria Hofer and Katharina C. Husemann and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and European Journal of Marketing.

In The Last Decade

Reinhard Grohs

28 papers receiving 690 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Reinhard Grohs Austria 15 487 487 188 104 65 28 727
Ivonne M. Torres United States 16 464 1.0× 566 1.2× 130 0.7× 123 1.2× 76 1.2× 56 828
Gary R. Holmes United States 7 500 1.0× 721 1.5× 150 0.8× 115 1.1× 83 1.3× 9 939
Carolyn Tripp United States 11 332 0.7× 453 0.9× 119 0.6× 166 1.6× 49 0.8× 13 675
Kay M. Palan United States 15 357 0.7× 576 1.2× 171 0.9× 221 2.1× 36 0.6× 25 875
Carol M. Megehee United States 18 397 0.8× 453 0.9× 75 0.4× 169 1.6× 44 0.7× 30 800
Therese A. Louie United States 11 349 0.7× 457 0.9× 97 0.5× 113 1.1× 53 0.8× 20 753
Amélie Guèvremont Canada 10 563 1.2× 735 1.5× 122 0.6× 242 2.3× 53 0.8× 17 969
Vassilis Dalakas United States 15 422 0.9× 418 0.9× 241 1.3× 111 1.1× 36 0.6× 34 679
Marie‐Agnès Parmentier Canada 12 306 0.6× 305 0.6× 165 0.9× 104 1.0× 28 0.4× 24 598
Sharon Schembri Australia 10 347 0.7× 453 0.9× 67 0.4× 274 2.6× 35 0.5× 27 691

Countries citing papers authored by Reinhard Grohs

Since Specialization
Citations

This map shows the geographic impact of Reinhard Grohs's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Reinhard Grohs with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Reinhard Grohs more than expected).

Fields of papers citing papers by Reinhard Grohs

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Reinhard Grohs. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Reinhard Grohs. The network helps show where Reinhard Grohs may publish in the future.

Co-authorship network of co-authors of Reinhard Grohs

This figure shows the co-authorship network connecting the top 25 collaborators of Reinhard Grohs. A scholar is included among the top collaborators of Reinhard Grohs based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Reinhard Grohs. Reinhard Grohs is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Fam, Kim‐Shyan, David S. Waller, & Reinhard Grohs. (2023). Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries. Journal of Asia-Pacific Business. 24(1). 39–54. 2 indexed citations
2.
Uhrich, Sebastian, Reinhard Grohs, & Joerg Koenigstorfer. (2023). Customer-to-customer interactions in the sport fan context: typology, framework (C2CIF) and directions for future research. Journal of service management. 35(1). 53–70. 8 indexed citations
3.
Grohs, Reinhard, et al.. (2022). Is nothing like before? COVID-19–evoked changes to tourism destination social media communication. Journal of Destination Marketing & Management. 23. 100692–100692. 62 indexed citations
4.
Grohs, Reinhard, et al.. (2019). The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. Journal of Business Research. 124. 770–779. 8 indexed citations
5.
Hofer, Katharina Maria & Reinhard Grohs. (2018). Sponsorship as an internal branding tool and its effects on employees’ identification with the brand. Journal of Brand Management. 25(3). 266–275. 19 indexed citations
6.
Grohs, Reinhard, et al.. (2018). Uncertainty in Prerelease Advertising. Journal of Advertising. 48(2). 167–180. 12 indexed citations
7.
Grohs, Reinhard. (2015). Drivers of brand image improvement in sports-event sponsorship. International Journal of Advertising. 35(3). 391–420. 45 indexed citations
8.
Grohs, Reinhard, et al.. (2015). One pie, many recipes: Alternative paths to high brand strength. Journal of Business Research. 69(6). 2244–2251. 27 indexed citations
9.
Mühlbacher, Hans, et al.. (2015). Drivers of brand strength: Configural paths to strong cognitive brand equity. Journal of Business Research. 69(8). 2774–2780. 36 indexed citations
10.
Grohs, Reinhard, Heribert Reisinger, & David M. Woisetschläger. (2015). Attenuation of negative sponsorship effects in the context of rival sports teams’ fans. European Journal of Marketing. 49(11/12). 1880–1901. 53 indexed citations
11.
Grohs, Reinhard, et al.. (2015). Memory Effects of Different Relational Links between Brands and Sponsored Events. Psychology and Marketing. 32(10). 1031–1048. 14 indexed citations
12.
Grohs, Reinhard, et al.. (2014). What Drives Ambush Marketer Misidentification?. Journal of Sport Management. 29(2). 137–154. 13 indexed citations
13.
Grohs, Reinhard, et al.. (2013). At What Age and How Does Understanding of Product Placement Develop?. Marketing ZFP. 35(1). 22–31. 2 indexed citations
14.
Grohs, Reinhard & Heribert Reisinger. (2013). Sponsorship effects on brand image: The role of exposure and activity involvement. Journal of Business Research. 67(5). 1018–1025. 87 indexed citations
15.
Grohs, Reinhard, et al.. (2012). An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions. Psychology and Marketing. 29(11). 907–917. 18 indexed citations
16.
Fam, Kim‐Shyan, Reinhard Grohs, & David S. Waller. (2011). Effects of disliked executional techniques in advertising: A five-country comparison. UTS ePRESS (University of Technology Sydney). 24. 69. 2 indexed citations
17.
Gazley, Aaron, Jayne Krisjanous, Kim‐Shyan Fam, & Reinhard Grohs. (2011). Like it or not: differences in advertising likeability and dislikeability within Asia. Asia Pacific Journal of Marketing and Logistics. 24(1). 23–40. 8 indexed citations
18.
Grohs, Reinhard, et al.. (2009). "An meinen Fähigkeiten als Liebhaber habe ich schon gezweifelt". Marketing ZFP. 31(2). 87–100. 3 indexed citations
19.
Grohs, Reinhard, et al.. (2004). Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination. Schmalenbach Business Review. 56(2). 119–138. 12 indexed citations
20.
Grohs, Reinhard, et al.. (2003). Increasing Fundraising Efficiency by Segmenting Donors. Australasian Marketing Journal (AMJ). 11(1). 70–86. 44 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Ivonne M. Torres Breakdown of academic impact, for papers by Gary R. Holmes Breakdown of academic impact, for papers by Carolyn Tripp Breakdown of academic impact, for papers by Kay M. Palan Breakdown of academic impact, for papers by Carol M. Megehee Breakdown of academic impact, for papers by Therese A. Louie Breakdown of academic impact, for papers by Amélie Guèvremont Breakdown of academic impact, for papers by Vassilis Dalakas Breakdown of academic impact, for papers by Marie‐Agnès Parmentier Breakdown of academic impact, for papers by Sharon Schembri
Rankless by CCL
2026