Beng Soo Ong
- Marketing top 5%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Information Systems and Management top 10%
- Strategy and Management
- Co-authors
- Kenneth E. ClowJohn OzmentDavid L. KurtzFoo Nin HoCarolyn TrippAni GrigoryanReinaldo GuerreiroAriovaldo dos Santos
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Consumer Market Behavior and Pricing (6 papers)Customer Service Quality and Loyalty (5 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- SHILAP Revista de lepidopterologíaJournal of Services MarketingJournal of Consumer Marketing
- Partner nations
- United StatesSouth Korea
In The Last Decade
Beng Soo Ong
15 papers receiving 348 citations
Peers
Comparison fields: 5 of 75
- Marketing 243
- Sociology and Political Science 178
- Organizational Behavior and Human Resource Management 139
- Information Systems and Management 55
- Strategy and Management 41
Countries citing papers authored by Beng Soo Ong
This map shows the geographic impact of Beng Soo Ong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Beng Soo Ong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Beng Soo Ong more than expected).
Fields of papers citing papers by Beng Soo Ong
This network shows the impact of papers produced by Beng Soo Ong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Beng Soo Ong. The network helps show where Beng Soo Ong may publish in the future.
Co-authorship network of co-authors of Beng Soo Ong
This figure shows the co-authorship network connecting the top 25 collaborators of Beng Soo Ong. A scholar is included among the top collaborators of Beng Soo Ong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Beng Soo Ong. Beng Soo Ong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 16 | |
| 2 | 12 | |
| 3 | 7 | |
| 4 | 74 | |
| 5 | 8 | |
| 6 | 6 | |
| 7 | 3 | |
| 8 | Promoções de Pacotes de Gratificações: Percepção dos Gerentes de Controladoria e dos Gerentes Comerciais | 1 |
| 9 | Cost implications of bonus pack promotions versus price discounts | 10 |
| 10 | 26 | |
| 11 | 18 | |
| 12 | 38 | |
| 13 | 86 | |
| 14 | 13 | |
| 15 | 73 |
About Beng Soo Ong
Beng Soo Ong is a scholar working on Marketing, General Decision Sciences and Organizational Behavior and Human Resource Management, having authored 15 papers that have together received 391 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (6 papers) and Customer Service Quality and Loyalty (5 papers). The work is most often cited by research in Marketing (243 citations), Organizational Behavior and Human Resource Management (139 citations) and Tourism, Leisure and Hospitality Management (13 citations). Beng Soo Ong has collaborated with scholars based in United States and South Korea. Frequent co-authors include Kenneth E. Clow, John Ozment, David L. Kurtz, Foo Nin Ho, Carolyn Tripp, Ani Grigoryan, Reinaldo Guerreiro and Ariovaldo dos Santos. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Services Marketing and Journal of Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.