Hui-Yi Lo

463 total citations
12 papers, 321 citations indexed

About

Hui-Yi Lo is a scholar working on Marketing, Sociology and Political Science and Clinical Psychology. According to data from OpenAlex, Hui-Yi Lo has authored 12 papers receiving a total of 321 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 6 papers in Sociology and Political Science and 2 papers in Clinical Psychology. Recurrent topics in Hui-Yi Lo's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (5 papers). Hui-Yi Lo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (5 papers). Hui-Yi Lo collaborates with scholars based in Taiwan, Australia and United Kingdom. Hui-Yi Lo's co-authors include Nigel Harvey, Fang-Mei Tseng, Hung‐Ming Lin, Bo Pang, Mary E. Thomson, Hsiu‐Yuan Tsao, Sanjit Kumar Roy and Gaganpreet Singh and has published in prestigious journals such as Sustainability, Journal of Advertising and Applied Sciences.

In The Last Decade

Hui-Yi Lo

11 papers receiving 296 citations

Peers

Hui-Yi Lo
Richard L. Flight United States
John B. Dinsmore United States
Cheng Luo China
Nicolai Hanner Germany
Henry Greene United States
Fengyan Cai China
Frank Mulhern United States
Stefan J. Hock United States
Megan C. Good United States
Shiyang Gong China
Richard L. Flight United States
Hui-Yi Lo
Citations per year, relative to Hui-Yi Lo Hui-Yi Lo (= 1×) peers Richard L. Flight

Countries citing papers authored by Hui-Yi Lo

Since Specialization
Citations

This map shows the geographic impact of Hui-Yi Lo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hui-Yi Lo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hui-Yi Lo more than expected).

Fields of papers citing papers by Hui-Yi Lo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hui-Yi Lo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hui-Yi Lo. The network helps show where Hui-Yi Lo may publish in the future.

Co-authorship network of co-authors of Hui-Yi Lo

This figure shows the co-authorship network connecting the top 25 collaborators of Hui-Yi Lo. A scholar is included among the top collaborators of Hui-Yi Lo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hui-Yi Lo. Hui-Yi Lo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

12 of 12 papers shown
1.
Roy, Sanjit Kumar, et al.. (2024). Do you love traveling to the beach or mountain? Predicting personality traits and choice behaviour. Journal of Strategic Marketing. 1–16.
2.
Tsao, Hsiu‐Yuan, et al.. (2023). Predicting Consumer Personalities from What They Say. Applied Sciences. 13(10). 6148–6148. 3 indexed citations
3.
Pang, Bo, et al.. (2020). Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation. Sustainability. 12(20). 8338–8338. 11 indexed citations
4.
Lo, Hui-Yi, et al.. (2014). Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements. Journal of Advertising. 44(3). 208–218. 111 indexed citations
5.
Lo, Hui-Yi. (2014). QUICK RESPONSE CODES AROUND US: PERSONALITY TRAITS, ATTITUDES TOWARD INNOVATION, AND ACCEPTANCE. Journal of electronic commerce research. 15(1). 25. 13 indexed citations
6.
Lo, Hui-Yi & Nigel Harvey. (2014). Compulsive Buying: Obsessive Acquisition, Collecting or Hoarding?. International Journal of Mental Health and Addiction. 12(4). 453–469. 5 indexed citations
7.
Lin, Hung‐Ming, et al.. (2013). More than just a utensil: The influence of drinking straw size on perceived consumption. Marketing Letters. 24(4). 381–386. 14 indexed citations
8.
Lo, Hui-Yi & Nigel Harvey. (2012). Effects of shopping addiction on consumer decision-making: Web-based studies in real time. Journal of Behavioral Addictions. 1(4). 162–170. 26 indexed citations
9.
Lo, Hui-Yi, Nigel Harvey, & Mary E. Thomson. (2012). Information search and product knowledge: Differences between shopaholics and general shoppers in the UK and Taiwan. Journal of Customer Behaviour. 11(4). 348–370. 6 indexed citations
10.
Tseng, Fang-Mei & Hui-Yi Lo. (2011). Antecedents of consumers’ intentions to upgrade their mobile phones. Telecommunications Policy. 35(1). 74–86. 60 indexed citations
11.
Lo, Hui-Yi & Nigel Harvey. (2010). Shopping without pain: Compulsive buying and the effects of credit card availability in Europe and the Far East. Journal of Economic Psychology. 32(1). 79–92. 71 indexed citations
12.
Lo, Hui-Yi. (2008). BOUGHT IT, USED IT, RETURNED IT: REFUND POLICIES AND BUYING BEHAVIOUR IN EUROPE AND THE FAR EAST. International Journal of Management Cases. 10(4). 23–36. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Richard L. Flight Breakdown of academic impact, for papers by John B. Dinsmore Breakdown of academic impact, for papers by Cheng Luo Breakdown of academic impact, for papers by Nicolai Hanner Breakdown of academic impact, for papers by Henry Greene Breakdown of academic impact, for papers by Fengyan Cai Breakdown of academic impact, for papers by Frank Mulhern Breakdown of academic impact, for papers by Stefan J. Hock Breakdown of academic impact, for papers by Megan C. Good Breakdown of academic impact, for papers by Shiyang Gong
Rankless by CCL
2026