C.W. Park

604 total citations
10 papers, 412 citations indexed

About

C.W. Park is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Social Psychology. According to data from OpenAlex, C.W. Park has authored 10 papers receiving a total of 412 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 3 papers in Social Psychology. Recurrent topics in C.W. Park's work include Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Market Behavior and Pricing (4 papers). C.W. Park is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Market Behavior and Pricing (4 papers). C.W. Park collaborates with scholars based in United States, United Kingdom and Hong Kong. C.W. Park's co-authors include Deborah J. MacInnis, Joseph R. Priester, Andreas B. Eisingerich, Dawn Iacobucci, Vanessa M. Patrick, Jagdish N. Sheth, Lan Luo, Xinlei Chen, Sha Yang and He Jia and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

C.W. Park

9 papers receiving 381 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
C.W. Park United States	7	332	237	195	41	34	10	412
Carmen‐Maria Albrecht Germany	8	250 0.8×	164 0.7×	100 0.5×	35 0.9×	30 0.9×	17	314
Harper A. Roehm United States	10	318 1.0×	140 0.6×	176 0.9×	58 1.4×	17 0.5×	19	426
Frederik Meyer Germany	8	278 0.8×	190 0.8×	109 0.6×	32 0.8×	35 1.0×	18	333
Hieu P. Nguyen United States	5	269 0.8×	225 0.9×	175 0.9×	49 1.2×	28 0.8×	9	394
Jung Ok Jeon South Korea	9	270 0.8×	165 0.7×	84 0.4×	66 1.6×	30 0.9×	53	365
Kenneth E. Crocker United States	8	258 0.8×	182 0.8×	92 0.5×	39 1.0×	28 0.8×	14	358
Alexandra Aguirre‐Rodriguez United States	5	317 1.0×	246 1.0×	95 0.5×	53 1.3×	19 0.6×	9	397
Leonor Vacas de Carvalho Portugal	7	298 0.9×	286 1.2×	87 0.4×	36 0.9×	33 1.0×	10	406
Kyungyeol Kim United States	10	203 0.6×	222 0.9×	130 0.7×	33 0.8×	15 0.4×	24	350
Allen D. Schaefer United States	9	228 0.7×	127 0.5×	80 0.4×	49 1.2×	29 0.9×	23	319

Countries citing papers authored by C.W. Park

Since Specialization

Citations

This map shows the geographic impact of C.W. Park's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by C.W. Park with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites C.W. Park more than expected).

Fields of papers citing papers by C.W. Park

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by C.W. Park. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by C.W. Park. The network helps show where C.W. Park may publish in the future.

Co-authorship network of co-authors of C.W. Park

This figure shows the co-authorship network connecting the top 25 collaborators of C.W. Park. A scholar is included among the top collaborators of C.W. Park based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with C.W. Park. C.W. Park is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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10 of 10 papers shown

Jia, He, Sha Yang, Xianghua Lu, & C.W. Park. (2018). Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level. SSRN Electronic Journal.

Park, C.W., et al.. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology. 23(2). 229–248. 29 indexed citations

Luo, Lan, et al.. (2010). Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases. Journal of Marketing Research. 47(6). 1114–1128. 5 indexed citations

Park, C.W., Deborah J. MacInnis, Joseph R. Priester, Andreas B. Eisingerich, & Dawn Iacobucci. (2010). Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers. Journal of Marketing. 74(6). 1–17. 211 indexed citations

Park, C.W., Deborah J. MacInnis, & Joseph R. Priester. (2007). Brand Attachment and Management of a Strategic Brand Exemplar. SSRN Electronic Journal. 17 indexed citations

Patrick, Vanessa M., Deborah J. MacInnis, & C.W. Park. (2007). Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations. Journal of Consumer Research. 33(4). 479–489. 14 indexed citations

Park, C.W., Deborah J. MacInnis, & Joseph R. Priester. (2006). Beyond Attitudes: Attachment and Consumer Behavior. SSRN Electronic Journal. 12. 105 indexed citations

Park, C.W. & Deborah J. MacInnis. (2006). What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct. Journal of Consumer Research. 33(1). 16–18. 18 indexed citations

Patrick, Vanessa M. & C.W. Park. (2006). Paying before consuming: Examining the robustness of consumers’ preference for prepayment. Journal of Retailing. 82(3). 165–175. 7 indexed citations

10.

Park, C.W. & Jagdish N. Sheth. (1975). Impact of Prior Familiarity and Cognitive Complexity On Information Processing Rules. Communication Research. 2(3). 260–266. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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