Roland Gau

1.5k total citations
18 papers, 965 citations indexed

About

Roland Gau is a scholar working on Marketing, Business and International Management and Management, Monitoring, Policy and Law. According to data from OpenAlex, Roland Gau has authored 18 papers receiving a total of 965 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 8 papers in Business and International Management and 3 papers in Management, Monitoring, Policy and Law. Recurrent topics in Roland Gau's work include Innovation and Socioeconomic Development (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Environmental Education and Sustainability (3 papers). Roland Gau is often cited by papers focused on Innovation and Socioeconomic Development (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Environmental Education and Sustainability (3 papers). Roland Gau collaborates with scholars based in United States, Australia and Canada. Roland Gau's co-authors include Madhubalan Viswanathan, Bonnie Simpson, Sommer Kapitan, Rebecca Walker Naylor, Randall L. Rose, Saroja Subrahmanyan, Michael G. Luchs, Todd Weaver, Lucie K. Ozanne and Anju Seth and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Consumer Psychology.

In The Last Decade

Roland Gau

18 papers receiving 880 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Roland Gau United States 15 544 293 244 194 111 18 965
Saroja Subrahmanyan United States 9 518 1.0× 154 0.5× 206 0.8× 186 1.0× 69 0.6× 12 808
Kourosh Esfandiar Australia 10 425 0.8× 164 0.6× 638 2.6× 361 1.9× 140 1.3× 25 1.4k
Ahmed Shahriar Ferdous Australia 16 409 0.8× 69 0.2× 324 1.3× 205 1.1× 60 0.5× 33 933
Shumaila Naz Pakistan 18 592 1.1× 104 0.4× 192 0.8× 304 1.6× 161 1.5× 29 1.4k
Sue Peattie United Kingdom 14 593 1.1× 68 0.2× 300 1.2× 205 1.1× 48 0.4× 20 931
Ahmet Ekici Türkiye 20 542 1.0× 135 0.5× 375 1.5× 42 0.2× 90 0.8× 46 1.1k
Stephen Graham Saunders Australia 14 295 0.5× 73 0.2× 256 1.0× 84 0.4× 74 0.7× 54 809
Eugine Tafadzwa Maziriri South Africa 17 299 0.5× 95 0.3× 275 1.1× 44 0.2× 125 1.1× 100 932
Suparak Suriyankietkaew Thailand 15 270 0.5× 118 0.4× 102 0.4× 63 0.3× 78 0.7× 29 778
Jae‐Eun Chung South Korea 18 941 1.7× 54 0.2× 344 1.4× 255 1.3× 95 0.9× 51 1.5k

Countries citing papers authored by Roland Gau

Since Specialization
Citations

This map shows the geographic impact of Roland Gau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roland Gau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roland Gau more than expected).

Fields of papers citing papers by Roland Gau

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Roland Gau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roland Gau. The network helps show where Roland Gau may publish in the future.

Co-authorship network of co-authors of Roland Gau

This figure shows the co-authorship network connecting the top 25 collaborators of Roland Gau. A scholar is included among the top collaborators of Roland Gau based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Roland Gau. Roland Gau is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Steinfield, Laurel, et al.. (2023). How Does Knowledge Translation Involving (Non)Humans Influence the Adoption of Climate Change Solutions? The Case of Nature-Dependent Prosumers. Journal of the Association for Consumer Research. 8(3). 251–263. 7 indexed citations
2.
Steinfield, Laurel, Srinivas Venugopal, Samuelson Appau, et al.. (2020). Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers. Journal of Public Policy & Marketing. 40(2). 262–284. 17 indexed citations
3.
Viswanathan, Madhu, et al.. (2019). Subsistence Marketplaces: Challenges and Opportunities. Journal of Public Policy & Marketing. 38(1). 36–41. 12 indexed citations
4.
Venugopal, Srinivas, et al.. (2018). Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities. Journal of Business Research. 100. 400–409. 24 indexed citations
5.
Gau, Roland & Madhu Viswanathan. (2018). A Bottom-up Perspective on Sdgs: The Subsistence Marketplaces Approach. 8(4). 429–444. 6 indexed citations
6.
Ramirez, Edward, Roland Gau, John Hadjimarcou, & Zhenning Xu. (2018). USER-GENERATED CONTENT AS WORD-OF-MOUTH. The Journal of Marketing Theory and Practice. 26(1-2). 90–98. 15 indexed citations
7.
Ramirez, Edward, Fernando R. Jiménez, & Roland Gau. (2015). Concrete and abstract goals associated with the consumption of environmentally sustainable products. European Journal of Marketing. 49(9/10). 1645–1665. 49 indexed citations
8.
Gau, Roland, et al.. (2014). Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces. Journal of Macromarketing. 34(2). 160–170. 33 indexed citations
9.
Gau, Roland, Haeran Jae, & Madhubalan Viswanathan. (2012). Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces. Journal of Business Research. 65(12). 1683–1691. 19 indexed citations
10.
Phipps, Marcus, Lucie K. Ozanne, Michael G. Luchs, et al.. (2012). Understanding the inherent complexity of sustainable consumption: A social cognitive framework. Journal of Business Research. 66(8). 1227–1234. 307 indexed citations
11.
Luchs, Michael G., Rebecca Walker Naylor, Randall L. Rose, et al.. (2011). Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers. W&M Publish (College of William & Mary). 19(19). 1–12. 76 indexed citations
12.
Viswanathan, Madhubalan, Carlos J. Torelli, Lan Xia, & Roland Gau. (2009). Understanding the influence of literacy on consumer memory: The role of pictorial elements. Journal of Consumer Psychology. 19(3). 389–402. 42 indexed citations
13.
Viswanathan, Madhubalan, Srinivas Sridharan, Roland Gau, & Robin Ritchie. (2009). Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing. Journal of Public Policy & Marketing. 28(1). 85–94. 108 indexed citations
14.
Viswanathan, Madhubalan, Manoj Hastak, & Roland Gau. (2009). Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers. Journal of Public Policy & Marketing. 28(2). 135–145. 72 indexed citations
15.
Viswanathan, Madhubalan, et al.. (2009). Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation. Journal of Macromarketing. 29(4). 406–425. 114 indexed citations
16.
Gau, Roland & Madhu Viswanathan. (2008). The Retail Shopping Experience for Low-Literate Consumers. 216596174. 14 indexed citations
17.
Viswanathan, Madhubalan, et al.. (2007). DOING WELL BY DOING GOOD: PURSUING COMMERCIAL SUCCESS BY INTERNALIZING SOCIAL GOOD IN SUBSISTENCE MARKETS.. Academy of Management Proceedings. 2007(1). 1–6. 22 indexed citations
18.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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