Fred Wiersema

2.0k total citations · 1 hit paper
4 papers, 1.2k citations indexed

About

Fred Wiersema is a scholar working on Strategy and Management, Sociology and Political Science and Marketing. According to data from OpenAlex, Fred Wiersema has authored 4 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 1 paper in Strategy and Management, 1 paper in Sociology and Political Science and 1 paper in Marketing. Recurrent topics in Fred Wiersema's work include Digital Marketing and Social Media (1 paper), Innovation and Knowledge Management (1 paper) and Service and Product Innovation (1 paper). Fred Wiersema is often cited by papers focused on Digital Marketing and Social Media (1 paper), Innovation and Knowledge Management (1 paper) and Service and Product Innovation (1 paper). Fred Wiersema collaborates with scholars based in United States and United Kingdom. Fred Wiersema's co-authors include Michael E. Treacy, Brett W. Josephson, Gary L. Lilien, Barry L. Bayus, Jelena Spanjol, Ely Dahan, Rajesh Chandy, Abbie Griffin, Ajay K. Kohli and Christopher Miller and has published in prestigious journals such as Industrial Marketing Management, Harvard business review and Marketing Letters.

In The Last Decade

Fred Wiersema

4 papers receiving 998 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Customer intimacy and other value disciplines

1993 620 citations Fred Wiersema, Michael E. Treacy Harvard business review profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Fred Wiersema United States	4	594	422	367	305	189	4	1.2k
Stephanie Slater United Kingdom	10	703 1.2×	331 0.8×	280 0.8×	424 1.4×	199 1.1×	19	1.2k
Marius Leibold South Africa	15	714 1.2×	318 0.8×	268 0.7×	248 0.8×	232 1.2×	30	1.4k
Gary L. Frankwick United States	18	561 0.9×	559 1.3×	331 0.9×	382 1.3×	279 1.5×	45	1.3k
Joseph M. Bonner United States	9	746 1.3×	296 0.7×	267 0.7×	283 0.9×	184 1.0×	10	1.2k
Jos van Iwaarden Netherlands	20	438 0.7×	424 1.0×	247 0.7×	463 1.5×	234 1.2×	28	1.2k
Kristian Möller Finland	12	857 1.4×	627 1.5×	540 1.5×	257 0.8×	237 1.3×	30	1.4k
Robert E. Krapfel United States	15	641 1.1×	626 1.5×	406 1.1×	445 1.5×	148 0.8×	24	1.3k
Peter Naudé United Kingdom	19	429 0.7×	386 0.9×	281 0.8×	229 0.8×	200 1.1×	49	978
Ven Sriram United States	17	527 0.9×	275 0.7×	206 0.6×	275 0.9×	127 0.7×	32	1.0k
Catherine Pardo France	19	762 1.3×	709 1.7×	446 1.2×	433 1.4×	279 1.5×	47	1.6k

Countries citing papers authored by Fred Wiersema

Since Specialization

Citations

This map shows the geographic impact of Fred Wiersema's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fred Wiersema with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fred Wiersema more than expected).

Fields of papers citing papers by Fred Wiersema

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Fred Wiersema. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fred Wiersema. The network helps show where Fred Wiersema may publish in the future.

Co-authorship network of co-authors of Fred Wiersema

This figure shows the co-authorship network connecting the top 25 collaborators of Fred Wiersema. A scholar is included among the top collaborators of Fred Wiersema based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Fred Wiersema. Fred Wiersema is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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4 of 4 papers shown

1.

Griffin, Abbie, Brett W. Josephson, Gary L. Lilien, et al.. (2013). Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda. Marketing Letters. 24(4). 323–337. 37 indexed citations

2.

Wiersema, Fred. (2013). The B2B Agenda: The current state of B2B marketing and a look ahead. Industrial Marketing Management. 42(4). 470–488. 143 indexed citations

3.

Treacy, Michael E. & Fred Wiersema. (1995). The Discipline of Market Leaders. 415 indexed citations

4.

Wiersema, Fred & Michael E. Treacy. (1993). Customer intimacy and other value disciplines. Harvard business review. 71(1). 84–93. 620 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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