Fred Wiersema
Impact in
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- Customer Service Quality and Loyalty
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Retail Behavior Studies
Papers in
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- Innovation and Knowledge Management 1
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- Digital Marketing and Social Media 1
- Co-authors
- Michael E. Treacy (2 shared papers)Abbie Griffin (1 shared paper)Rajesh Chandy (1 shared paper)Ely Dahan (1 shared paper)Barry L. Bayus (1 shared paper)Christopher Miller (1 shared paper)Gary L. Lilien (1 shared paper)Brett W. Josephson (1 shared paper)
- Journals
- Harvard business review (1 paper)Marketing Letters (1 paper)Industrial Marketing Management (1 paper)
- Partner nations
- United StatesUnited Kingdom
In The Last Decade
Fred Wiersema
4 papers receiving 1.0k citations
Fred Wiersema's Hit Papers
Peers
Comparison fields: 5 of 90
- Organizational Behavior and Human Resource Management 425
- Marketing 369
- Strategy and Management 593
- Management Information Systems 305
- Business and International Management 31
Countries citing papers authored by Fred Wiersema
This map shows the geographic impact of Fred Wiersema's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fred Wiersema with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fred Wiersema more than expected).
Fields of papers citing papers by Fred Wiersema
This network shows the impact of papers produced by Fred Wiersema. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fred Wiersema. The network helps show where Fred Wiersema may publish in the future.
Co-authors
The 10 scholars most cited alongside Fred Wiersema, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Customer intimacy and other value disciplines Hit paper breakdown → | 1993 | 618 |
| 2 | The Discipline of Market Leaders | 1995 | 416 |
| 3 | 2013 | 147 | |
| 4 | 2013 | 37 |
About Fred Wiersema
Fred Wiersema is a scholar working on Strategy and Management, Sociology and Political Science, Marketing, Computer Science Applications and Infectious Diseases, having authored 4 papers that have together received 1.2k indexed citations. Recurring topics across this work include Service and Product Innovation (1 paper), Digital Marketing and Social Media (1 paper), Open Source Software Innovations (1 paper) and Innovation and Knowledge Management (1 paper). The work is most often cited by research in Organizational Behavior and Human Resource Management (425 citations), Marketing (369 citations), Strategy and Management (593 citations), Management Information Systems (305 citations) and Business and International Management (31 citations). Fred Wiersema has collaborated with scholars based in United States and United Kingdom. Frequent co-authors include Michael E. Treacy, Abbie Griffin, Rajesh Chandy, Ely Dahan, Barry L. Bayus, Christopher Miller, Gary L. Lilien, Brett W. Josephson, Ajay K. Kohli and Jelena Spanjol. Their work appears in journals such as Harvard business review, Marketing Letters and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.