Francis Buttle

8.7k total citations · 2 hit papers
102 papers, 5.7k citations indexed

About

Francis Buttle is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Francis Buttle has authored 102 papers receiving a total of 5.7k indexed citations (citations by other indexed papers that have themselves been cited), including 56 papers in Organizational Behavior and Human Resource Management, 41 papers in Marketing and 24 papers in Sociology and Political Science. Recurrent topics in Francis Buttle's work include Customer Service Quality and Loyalty (55 papers), Digital Marketing and Social Media (20 papers) and Consumer Retail Behavior Studies (12 papers). Francis Buttle is often cited by papers focused on Customer Service Quality and Loyalty (55 papers), Digital Marketing and Social Media (20 papers) and Consumer Retail Behavior Studies (12 papers). Francis Buttle collaborates with scholars based in Australia, United Kingdom and United States. Francis Buttle's co-authors include Stan Maklan, Pete Naudé, Lawrence Ang, Rizal Ahmad, Jamie Burton, Sergio Biggemann, David Bowie, Merlin Stone, Brian Moores and Mike Tomlinson and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and International Journal of Hospitality Management.

In The Last Decade

Francis Buttle

99 papers receiving 4.7k citations

Hit Papers

SERVQUAL: review, critiqu... 1996 2026 2006 2016 1996 1998 400 800 1.2k

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Francis Buttle 3.4k 2.7k 2.0k 1.1k 1.1k 102 5.7k
Leonard A. Schlesinger 4.0k 1.2× 3.1k 1.1× 1.6k 0.8× 1.1k 1.0× 855 0.8× 57 6.4k
Thomas O. Jones 3.5k 1.0× 2.4k 0.9× 1.2k 0.6× 755 0.7× 883 0.8× 8 4.5k
Thomas L. Baker 2.7k 0.8× 2.5k 0.9× 1.6k 0.8× 969 0.9× 719 0.7× 52 4.5k
Tor W. Andreassen 3.6k 1.1× 3.4k 1.2× 2.2k 1.1× 810 0.7× 1.1k 1.1× 62 5.7k
Timothy L. Keiningham 4.0k 1.2× 3.7k 1.3× 1.8k 0.9× 806 0.7× 900 0.9× 82 5.7k
Christopher Lovelock 3.5k 1.0× 3.2k 1.2× 1.6k 0.8× 1.2k 1.1× 692 0.7× 61 5.9k
Deborah Cowles 4.1k 1.2× 2.6k 0.9× 2.2k 1.1× 1.2k 1.1× 1.3k 1.2× 17 5.3k
Stephen S. Tax 4.2k 1.2× 2.9k 1.1× 2.1k 1.1× 720 0.7× 1.1k 1.1× 21 5.3k
Frederick F. Reichheld 5.7k 1.7× 4.3k 1.6× 2.5k 1.3× 1.1k 1.1× 2.3k 2.1× 16 7.4k
Richard A. Spreng 4.5k 1.3× 3.7k 1.4× 2.8k 1.4× 651 0.6× 2.0k 1.9× 32 6.8k

Countries citing papers authored by Francis Buttle

Since Specialization
Citations

This map shows the geographic impact of Francis Buttle's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Francis Buttle with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Francis Buttle more than expected).

Fields of papers citing papers by Francis Buttle

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Francis Buttle. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Francis Buttle. The network helps show where Francis Buttle may publish in the future.

Co-authorship network of co-authors of Francis Buttle

This figure shows the co-authorship network connecting the top 25 collaborators of Francis Buttle. A scholar is included among the top collaborators of Francis Buttle based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Francis Buttle. Francis Buttle is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Bowie, David, Francis Buttle, Doğan Gürsoy, & Maureen Brookes. (2016). Hospitality Marketing. 15 indexed citations
2.
Buttle, Francis, et al.. (2016). Why I collect contemporary art: Collector motivations as value articulations. Journal of Customer Behaviour. 15(2). 193–212. 9 indexed citations
3.
Buttle, Francis, et al.. (2014). Word-of-mouth marketing. European Journal of Marketing. 48(7/8). 1186–1208. 25 indexed citations
4.
Buttle, Francis, et al.. (2014). Word-of-Mouth Marketing: Towards an Improved Understanding Of Multi-Generational Campaign Reach. 3 indexed citations
5.
Buttle, Francis, et al.. (2013). Word-of-mouth marketing influence on offline and online communications: Evidence from case study research. Journal of Marketing Communications. 20(1-2). 21–41. 42 indexed citations
6.
Buttle, Francis, et al.. (2012). Influencers and their circle of friends: enriching social network analysis with qualitative data. 1–7. 1 indexed citations
7.
Buttle, Francis, et al.. (2011). The Eight Pillars of WOM Management: Lessons from a Multiple Case Study. Australasian Marketing Journal (AMJ). 19(2). 85–92. 23 indexed citations
8.
Buttle, Francis, et al.. (2011). Connecting Word-of-Mouth to Corporate Reputation. UTS ePRESS (University of Technology Sydney). 1 indexed citations
9.
Buttle, Francis. (2009). The CRM Value Chain. Zenodo (CERN European Organization for Nuclear Research). 34 indexed citations
10.
Buttle, Francis, et al.. (2007). Strategic, Operational, and Analytical Customer Relationship Management. Journal of Relationship Marketing. 5(4). 23–42. 16 indexed citations
11.
Bowie, David, David Bowie, Francis Buttle, & Francis Buttle. (2007). Hospitality Marketing. 14 indexed citations
12.
Buttle, Francis. (2004). Customer relationship management : concepts and tools. Taylor & Francis eBooks. 179 indexed citations
13.
Buttle, Francis, et al.. (2004). The Impact of people and organisational culture on C.R.M. outcomes. 1–11. 1 indexed citations
14.
Buttle, Francis, et al.. (2002). The Theory and Practice of Customer Bonding. Journal of Business-to-Business Marketing. 9(2). 3–27. 20 indexed citations
15.
Buttle, Francis. (1998). Word of mouth: understanding and managing referral marketing. Journal of Strategic Marketing. 6(3). 241–254. 613 indexed citations breakdown →
16.
Buttle, Francis. (1996). Relationship Marketing: Theory and Practice. 278 indexed citations
17.
Tomlinson, Mike, Francis Buttle, & Brian Moores. (1995). The Fan as Customer:. Journal of Hospitality & Leisure Marketing. 3(1). 19–36. 31 indexed citations
18.
Buttle, Francis. (1986). Hotel and Food Service Marketing: A Managerial Approach. Medical Entomology and Zoology. 24 indexed citations
19.
Buttle, Francis. (1986). Travel agency merchandising. International Journal of Hospitality Management. 5(4). 171–175. 1 indexed citations
20.
Buttle, Francis, et al.. (1984). Shopping Motives. Service Industries Journal. 4(1). 71–81. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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