Francis Buttle

8.7k total citations · 2 hit papers
102 papers, 5.7k citations indexed

About

Francis Buttle is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Francis Buttle has authored 102 papers receiving a total of 5.7k indexed citations (citations by other indexed papers that have themselves been cited), including 56 papers in Organizational Behavior and Human Resource Management, 41 papers in Marketing and 24 papers in Sociology and Political Science. Recurrent topics in Francis Buttle's work include Customer Service Quality and Loyalty (55 papers), Digital Marketing and Social Media (20 papers) and Consumer Retail Behavior Studies (12 papers). Francis Buttle is often cited by papers focused on Customer Service Quality and Loyalty (55 papers), Digital Marketing and Social Media (20 papers) and Consumer Retail Behavior Studies (12 papers). Francis Buttle collaborates with scholars based in Australia, United Kingdom and United States. Francis Buttle's co-authors include Stan Maklan, Pete Naudé, Lawrence Ang, Rizal Ahmad, Jamie Burton, Sergio Biggemann, David Bowie, Merlin Stone, Mike Tomlinson and Brian Moores and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and International Journal of Hospitality Management.

In The Last Decade

Francis Buttle

99 papers receiving 4.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

SERVQUAL: review, critique, research agenda

1996 1.2k citations Francis Buttle European Journal of Marketing profile →
Word of mouth: understanding and managing referral marketing

1998 613 citations Francis Buttle profile →

Peers

Countries citing papers authored by Francis Buttle

Since Specialization

Citations

This map shows the geographic impact of Francis Buttle's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Francis Buttle with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Francis Buttle more than expected).

Fields of papers citing papers by Francis Buttle

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Francis Buttle. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Francis Buttle. The network helps show where Francis Buttle may publish in the future.

Co-authorship network of co-authors of Francis Buttle

This figure shows the co-authorship network connecting the top 25 collaborators of Francis Buttle. A scholar is included among the top collaborators of Francis Buttle based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Francis Buttle. Francis Buttle is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Hospitality Marketing 2016 ·David Bowie, Francis Buttle, Doğan Gürsoy, Maureen Brookes	15
2	Why I collect contemporary art: Collector motivations as value articulations 2016 ·Journal of Customer Behaviour ·(unknown), Francis Buttle	9
3	Word-of-mouth marketing 2014 ·European Journal of Marketing ·(unknown), Francis Buttle	25
4	Word-of-Mouth Marketing: Towards an Improved Understanding Of Multi-Generational Campaign Reach 2014 ·(unknown), Francis Buttle	3
5	Word-of-mouth marketing influence on offline and online communications: Evidence from case study research 2013 ·Journal of Marketing Communications ·(unknown), Francis Buttle	42
6	Influencers and their circle of friends: enriching social network analysis with qualitative data 2012 ·(unknown), Francis Buttle	1
7	The Eight Pillars of WOM Management: Lessons from a Multiple Case Study 2011 ·Australasian Marketing Journal (AMJ) ·(unknown), Francis Buttle	23
8	Connecting Word-of-Mouth to Corporate Reputation 2011 ·UTS ePRESS (University of Technology Sydney) ·(unknown), Francis Buttle	1
9	The CRM Value Chain 2009 ·Zenodo (CERN European Organization for Nuclear Research) ·Francis Buttle	34
10	Hospitality Marketing 2007 ·David Bowie, Francis Buttle	14
11	Customer relationship management : concepts and tools 2004 ·Taylor & Francis eBooks ·Francis Buttle	179
12	The Impact of people and organisational culture on C.R.M. outcomes 2004 ·(unknown), Francis Buttle	1
13	Hospitality Marketing : An Introduction 2004 ·David Bowie, Francis Buttle	65
14	ROI on CRM 2002 ·Francis Buttle	2
15	The Theory and Practice of Customer Bonding 2002 ·Journal of Business-to-Business Marketing ·Francis Buttle, (unknown), (unknown)	20
16	Relationship Marketing: Theory and Practice 1996 ·Francis Buttle	278
17	What Do People Do With Advertising? 1991 ·International Journal of Advertising ·Francis Buttle	30
18	The social construction of needs 1989 ·Psychology and Marketing ·Francis Buttle	25
19	Hotel and Food Service Marketing: A Managerial Approach 1986 ·Medical Entomology and Zoology ·Francis Buttle	24
20	Shopping Motives 1984 ·Service Industries Journal ·Francis Buttle, (unknown)	18

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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