Hannu Kuusela

About

Hannu Kuusela is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Hannu Kuusela has authored 29 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 7 papers in Sociology and Political Science. Recurrent topics in Hannu Kuusela’s work include Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (9 papers). Hannu Kuusela is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (9 papers). Hannu Kuusela collaborates with scholars based in Finland, United States and Australia. Hannu Kuusela's co-authors include Timo Rintamäki, Hannu Saarijärvi, Mark T. Spence, Antti Kanto, Pallab Paul, P.K. Kannan, Lasse Mitronen, Elina Närvänen, Evert Gummesson and Nina Mesiranta and has published in prestigious journals such as Journal of Business Research, The American Journal of Psychology and Industrial Marketing Management.

In The Last Decade

Co-authorship network of co-authors of Hannu Kuusela i

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Fields of papers citing papers by Hannu Kuusela

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hannu Kuusela. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hannu Kuusela. The network helps show where Hannu Kuusela may publish in the future.

Countries citing papers authored by Hannu Kuusela

Since Specialization

Citations

This map shows the geographic impact of Hannu Kuusela's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hannu Kuusela with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hannu Kuusela more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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