Yuhmiin Chang
- Marketing top 2%
- Sociology and Political Science top 5%
- Information Systems and Management top 5%
- Literature and Literary Theory top 10%
- Organizational Behavior and Human Resource Management top 10%
- Topics
- Digital Marketing and Social Media (7 papers)Consumer Behavior in Brand Consumption and Identification (4 papers)Media Influence and Health (3 papers)
- Journals
- SHILAP Revista de lepidopterologíaComputers in Human BehaviorJournal of Advertising
- Partner nations
- TaiwanUnited States
In The Last Decade
Yuhmiin Chang
9 papers receiving 392 citations
Peers
Comparison fields: 5 of 46
- Marketing 321
- Sociology and Political Science 300
- Information Systems and Management 93
- Literature and Literary Theory 51
- Organizational Behavior and Human Resource Management 49
Countries citing papers authored by Yuhmiin Chang
This map shows the geographic impact of Yuhmiin Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuhmiin Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuhmiin Chang more than expected).
Fields of papers citing papers by Yuhmiin Chang
This network shows the impact of papers produced by Yuhmiin Chang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yuhmiin Chang. The network helps show where Yuhmiin Chang may publish in the future.
Co-authorship network of co-authors of Yuhmiin Chang
This figure shows the co-authorship network connecting the top 25 collaborators of Yuhmiin Chang. A scholar is included among the top collaborators of Yuhmiin Chang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yuhmiin Chang. Yuhmiin Chang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 17 | |
| 2 | 8 | |
| 3 | 34 | |
| 4 | 20 | |
| 5 | Media Multitasking across Generations: Simultaneous Mobile Internet and Television Usage Behaviors and Motives | 3 |
| 6 | 10 | |
| 7 | 6 | |
| 8 | 130 | |
| 9 | 218 |
About Yuhmiin Chang
Yuhmiin Chang is a scholar working on Marketing, Literature and Literary Theory and Applied Psychology, having authored 9 papers that have together received 446 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Media Influence and Health (3 papers). The work is most often cited by research in Marketing (321 citations), Information Systems and Management (93 citations) and Sociology and Political Science (300 citations). Yuhmiin Chang has collaborated with scholars based in Taiwan and United States. Frequent co-authors include Esther Thorson, Charles M. Wood and Claire Allison Stammerjohan. Their work appears in journals such as SHILAP Revista de lepidopterología, Computers in Human Behavior and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.