Jung-Gyo Lee

538 total citations
17 papers, 369 citations indexed

About

Jung-Gyo Lee is a scholar working on Sociology and Political Science, Marketing and Cultural Studies. According to data from OpenAlex, Jung-Gyo Lee has authored 17 papers receiving a total of 369 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 7 papers in Marketing and 6 papers in Cultural Studies. Recurrent topics in Jung-Gyo Lee's work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Diverse Topics in Contemporary Research (3 papers). Jung-Gyo Lee is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Diverse Topics in Contemporary Research (3 papers). Jung-Gyo Lee collaborates with scholars based in South Korea and United States. Jung-Gyo Lee's co-authors include Esther Thorson, Chang-Hoan Cho, Jaejin Park, Yung Kyun Choi, Jangsun Hwang and Jieun Lim and has published in prestigious journals such as Sustainability, Cyberpsychology Behavior and Social Networking and Journal of Advertising Research.

In The Last Decade

Jung-Gyo Lee

11 papers receiving 331 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jung-Gyo Lee South Korea 7 286 268 80 52 35 17 369
Carolyn Garrity United States 2 204 0.7× 248 0.9× 49 0.6× 32 0.6× 52 1.5× 3 319
Naa Amponsah Dodoo United States 14 260 0.9× 275 1.0× 41 0.5× 83 1.6× 52 1.5× 23 431
Ian Brennan United States 6 217 0.8× 144 0.5× 67 0.8× 42 0.8× 87 2.5× 13 325
Sarah M. Stanley United States 6 299 1.0× 235 0.9× 80 1.0× 38 0.7× 36 1.0× 8 404
Katharina Hutter Germany 8 206 0.7× 148 0.6× 43 0.5× 27 0.5× 29 0.8× 12 323
Robert S. Heiser United States 10 185 0.6× 148 0.6× 48 0.6× 26 0.5× 18 0.5× 18 306
Steve Dix Australia 9 215 0.8× 188 0.7× 57 0.7× 40 0.8× 20 0.6× 19 323
Nathalie Fleck France 9 354 1.2× 242 0.9× 82 1.0× 20 0.4× 43 1.2× 17 451
Marius Johnen Germany 9 218 0.8× 319 1.2× 50 0.6× 69 1.3× 22 0.6× 12 431
Farid Tarrahi Germany 6 244 0.9× 244 0.9× 32 0.4× 40 0.8× 89 2.5× 8 392

Countries citing papers authored by Jung-Gyo Lee

Since Specialization
Citations

This map shows the geographic impact of Jung-Gyo Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jung-Gyo Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jung-Gyo Lee more than expected).

Fields of papers citing papers by Jung-Gyo Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jung-Gyo Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jung-Gyo Lee. The network helps show where Jung-Gyo Lee may publish in the future.

Co-authorship network of co-authors of Jung-Gyo Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Jung-Gyo Lee. A scholar is included among the top collaborators of Jung-Gyo Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jung-Gyo Lee. Jung-Gyo Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
1.
Lee, Jung-Gyo, et al.. (2021). The Market Responses to Super Bowl Advertising: The Role of Product Type and Multiple Executions. Sustainability. 13(13). 7127–7127. 1 indexed citations
2.
Hwang, Jangsun, Jung-Gyo Lee, & Jieun Lim. (2019). Scale Development and Validation for Measuring the Quality of Relationship among Users in SNS. 122. 5–34.
3.
4.
Lee, Jung-Gyo & Jaejin Park. (2014). The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: the role of product involvement. International Journal of Sports Marketing and Sponsorship. 16(1). 50–69. 21 indexed citations
5.
Choi, Yung Kyun & Jung-Gyo Lee. (2012). The Persuasive Effects of Character Presence and Product Type on Responses to Advergames. Cyberpsychology Behavior and Social Networking. 15(9). 503–506. 8 indexed citations
6.
Lee, Jung-Gyo, et al.. (2012). Exploring User Interaction and Social Network in Online Women’s Community. 38(2). 47–71. 1 indexed citations
7.
Lee, Jung-Gyo, et al.. (2011). Impacts of the Amount and Contents Type of Media Use on Media Trust: Across the Traditional and New Media. Korean Journal of Journalism & Communication Studies. 55(1). 413–434. 2 indexed citations
8.
Lee, Jung-Gyo, et al.. (2010). Developing a Scale to Measure the Unpleasantness Toward Internet Advertising. 8(3). 169–203.
9.
Lee, Jung-Gyo, et al.. (2010). The Effects of TV Program-product Type Relevance on Consumer Responses to Host-selling Advertising : Moderating Role of Need for Cognition. Gwanggohak yeon-gu. 12(4). 73–94. 1 indexed citations
10.
Lee, Jung-Gyo, et al.. (2010). The Types and Characteristics of Sexuality in Korean Network Televisions. 24(1). 73–112. 1 indexed citations
11.
Lee, Jung-Gyo, et al.. (2009). Exploring Rape Reports in Newspapers - A Longitudinal Analysis of Four Korean News Dailies between 1990 and 2007. 45(1). 425–462.
12.
Lee, Jung-Gyo, et al.. (2009). Conceptualizing and Measuring Brand Equity of Celebrity Endorser : Scale Development and Validation. Gwanggohak yeon-gu. 11(2). 155–192. 9 indexed citations
13.
Lee, Jung-Gyo & Esther Thorson. (2008). Cognitive and Emotional Processes in Individuals and Commercial Web sites. Journal of Business and Psychology. 24(1). 105–115. 18 indexed citations
14.
Lee, Jung-Gyo & Esther Thorson. (2008). The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement. Journal of Advertising Research. 48(3). 433–449. 166 indexed citations
15.
Lee, Jung-Gyo, et al.. (2007). Determinants of Advertising Media Growth. 21(4). 287–326. 1 indexed citations
16.
Lee, Jung-Gyo & Jaejin Park. (2004). Consequences of commercial web presence: an exploratory study of South Korean business adopters of websites. International Journal of Advertising. 23(2). 253–276. 6 indexed citations
17.
Cho, Chang-Hoan, et al.. (2001). Different Forced-Exposure Levels to Banner Advertisements. Journal of Advertising Research. 41(4). 45–56. 133 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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