Douglas Hausknecht

780 citations
14 papers · 549 indexed · h-index 8
Topics
Consumer Behavior in Brand Consumption and Identification (4 papers)Digital Marketing and Social Media (3 papers)Psychology of Social Influence (2 papers)

In The Last Decade

Douglas Hausknecht

14 papers receiving 466 citations

Peers

Douglas Hausknecht
Comparison fields: 5 of 74
  • Marketing 292
  • Sociology and Political Science 249
  • Organizational Behavior and Human Resource Management 136
  • Strategy and Management 71
  • Social Psychology 69
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Countries citing papers authored by Douglas Hausknecht

Since Specialization
Citations

This map shows the geographic impact of Douglas Hausknecht's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Douglas Hausknecht with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Douglas Hausknecht more than expected).

Fields of papers citing papers by Douglas Hausknecht

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Douglas Hausknecht. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Douglas Hausknecht. The network helps show where Douglas Hausknecht may publish in the future.

Co-authorship network of co-authors of Douglas Hausknecht

This figure shows the co-authorship network connecting the top 25 collaborators of Douglas Hausknecht. A scholar is included among the top collaborators of Douglas Hausknecht based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Douglas Hausknecht. Douglas Hausknecht is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

14 of 14 papers shown
#WorkIndexed citations
1 14
2 17
3
Integrated marketing communication
40
4 3
5 5
6 22
7 230
8
The Effect of Simplifying the Complaint Process: A Field Experiment with the Better Business Bureau
6
9
"After I Had Made the Decision, I...: " Toward a Scale to Measure Cognitive Dissonance
46
10
A Longitudinal Study of the Use of Children in Magazine Advertising
1
11 3
12 12
13
The Effects of Time Compressed Advertising on Brand Attitude Judgments
6
14 144

About Douglas Hausknecht

Douglas Hausknecht is a scholar working on Marketing, Strategy and Management and Cultural Studies, having authored 14 papers that have together received 549 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Psychology of Social Influence (2 papers). The work is most often cited by research in Marketing (292 citations), Organizational Behavior and Human Resource Management (136 citations) and General Decision Sciences (17 citations). Douglas Hausknecht has collaborated with scholars based in United States, Australia and Latvia. Frequent co-authors include Geoffrey N. Soutar, Jill Sweeney, Danny L. Moore, Bruce D. Keillor, Lester W. Johnson, Naveen Jain, Debmalya Mukherjee, Somnath Lahiri and R. Stephen Parker. Their work appears in journals such as Journal of Consumer Research, Psychology and Marketing and Management Decision.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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