Dawn Lerman
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
- Marketing 18
- Consumer Behavior in Brand Consumption and Identification 16
- Consumer Retail Behavior Studies 3
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- Fashion and Cultural Textiles 3
- Co-authors
- David LunaEllen GarbarinoSertan KabadayiJulie LeeMichael CallowTina M. LowreyMin LiuL. J. Shrum
- Journals
- International Marketing Review (2 papers)International Journal of Research in Marketing (2 papers)Journal of Business Research (2 papers)Journal of Services Marketing (1 paper)Young Consumers Insight and Ideas for Responsible Marketers (1 paper)
- Partner nations
- United StatesAustralia
In The Last Decade
Dawn Lerman
29 papers receiving 1.4k citations
Hit Papers
Peers
Comparison fields: 5 of 80
- Marketing 860
- Information Systems and Management 330
- Organizational Behavior and Human Resource Management 346
- Sociology and Political Science 1.0k
- Communication 144
Countries citing papers authored by Dawn Lerman
This map shows the geographic impact of Dawn Lerman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dawn Lerman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dawn Lerman more than expected).
Fields of papers citing papers by Dawn Lerman
This network shows the impact of papers produced by Dawn Lerman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dawn Lerman. The network helps show where Dawn Lerman may publish in the future.
Co-authors
The 19 scholars most cited alongside Dawn Lerman, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 2 | |
| 2 | 2019 | 2 | |
| 3 | 2015 | 9 | |
| 4 | 2011 | 75 | |
| 5 | Hear Is the Thing: the Influence of Sound-To-Writing Correspondence on Brand Name Processing | 2009 | 1 |
| 6 | 2008 | 38 | |
| 7 | Phonetic Symbolism and Brand Name Preferences in French and English | 2008 | 1 |
| 8 | 2007 | 75 | |
| 9 | Why are you telling me this? An examination into negative consumer reviews on the Web Hit paper breakdown → | 2007 | 880 |
| 10 | 2006 | 48 | |
| 11 | Depicting Romantic Couples in Advertising: the Roles of Gender and Race on Audience Perceptions | 2005 | 1 |
| 12 | 2005 | 26 | |
| 13 | 2004 | 20 | |
| 14 | The Effect of Morphemic Familiarity and Exposure Mode on Recall and Recognition of Brand Names | 2003 | 2 |
| 15 | The Consumer Versus the Judge: an Empirical Comparison of Approaches to Content Analysis in Cross-Cultural Advertising Research | 2003 | 4 |
| 16 | 2002 | 59 | |
| 17 | Danger and Excitement: an Example of Paired Opposites in Advertising | 1999 | 1 |
| 18 | Content Analysis in Cross-Cultural Advertising Research: Limitations and Recommendations | 1999 | 1 |
| 19 | 1999 | 26 | |
| 20 | 1998 | 15 |
About Dawn Lerman
Dawn Lerman is a scholar working on Marketing, Museology, Health Informatics, Gender Studies and Organizational Behavior and Human Resource Management, having authored 32 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (4 papers), Media, Gender, and Advertising (3 papers), Language, Metaphor, and Cognition (3 papers), Fashion and Cultural Textiles (3 papers), Consumer Retail Behavior Studies (3 papers) and Authorship Attribution and Profiling (3 papers). The work is most often cited by research in Marketing (860 citations), Information Systems and Management (330 citations), Organizational Behavior and Human Resource Management (346 citations), Sociology and Political Science (1.0k citations) and Communication (144 citations). Dawn Lerman has collaborated with scholars based in United States and Australia. Frequent co-authors include David Luna, Ellen Garbarino, Sertan Kabadayi, Julie Lee, Michael Callow, Tina M. Lowrey, Min Liu, L. J. Shrum, Stephen Jay Gould and Sarah Maxwell. Their work appears in journals such as International Marketing Review, International Journal of Research in Marketing, Journal of Business Research, Journal of Services Marketing and Young Consumers Insight and Ideas for Responsible Marketers.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.