Chuck Tomkovick

616 total citations
26 papers, 468 citations indexed

About

Chuck Tomkovick is a scholar working on Management of Technology and Innovation, Accounting and Marketing. According to data from OpenAlex, Chuck Tomkovick has authored 26 papers receiving a total of 468 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Management of Technology and Innovation, 11 papers in Accounting and 8 papers in Marketing. Recurrent topics in Chuck Tomkovick's work include Management and Marketing Education (13 papers), Accounting Education and Careers (9 papers) and Consumer Market Behavior and Pricing (5 papers). Chuck Tomkovick is often cited by papers focused on Management and Marketing Education (13 papers), Accounting Education and Careers (9 papers) and Consumer Market Behavior and Pricing (5 papers). Chuck Tomkovick collaborates with scholars based in United States. Chuck Tomkovick's co-authors include Rama Yelkur, Scott W. Lester, Scott R. Swanson, Jill Kickul, Robert C. Erffmeyer, Denise T. Smart, Eli Jones, Anil Menon, Jamal Al‐Khatib and Chris Miller and has published in prestigious journals such as Journal of Product Innovation Management, Journal of Advertising Research and Academy of Management Learning and Education.

In The Last Decade

Chuck Tomkovick

25 papers receiving 390 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Chuck Tomkovick United States	13	163	134	134	112	76	26	468
Ellen Kennedy United States	8	130 0.8×	61 0.5×	169 1.3×	140 1.3×	97 1.3×	18	674
Stephen K. Koernig United States	8	139 0.9×	239 1.8×	140 1.0×	251 2.2×	120 1.6×	10	591
Ed Petkus United States	8	116 0.7×	118 0.9×	108 0.8×	108 1.0×	84 1.1×	17	434
Stephen F. Pirog United States	8	70 0.4×	208 1.6×	64 0.5×	138 1.2×	46 0.6×	17	448
Valerie Priscilla Goby United Arab Emirates	13	88 0.5×	52 0.4×	185 1.4×	286 2.6×	148 1.9×	48	658
Sigfredo A. Hernandez United States	8	122 0.7×	54 0.4×	117 0.9×	194 1.7×	50 0.7×	12	427
Dennis N. Bristow United States	13	53 0.3×	204 1.5×	77 0.6×	194 1.7×	139 1.8×	38	509
Joo‐Gim Heaney Australia	8	77 0.5×	140 1.0×	37 0.3×	112 1.0×	74 1.0×	17	350
Thomas E. Boyt United States	7	74 0.5×	161 1.2×	95 0.7×	111 1.0×	162 2.1×	9	435
Brian T. Engelland United States	9	57 0.3×	188 1.4×	45 0.3×	182 1.6×	155 2.0×	18	495

Countries citing papers authored by Chuck Tomkovick

Since Specialization

Citations

This map shows the geographic impact of Chuck Tomkovick's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chuck Tomkovick with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chuck Tomkovick more than expected).

Fields of papers citing papers by Chuck Tomkovick

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chuck Tomkovick. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chuck Tomkovick. The network helps show where Chuck Tomkovick may publish in the future.

Co-authorship network of co-authors of Chuck Tomkovick

This figure shows the co-authorship network connecting the top 25 collaborators of Chuck Tomkovick. A scholar is included among the top collaborators of Chuck Tomkovick based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chuck Tomkovick. Chuck Tomkovick is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Tomkovick, Chuck, et al.. (2016). Super Bowl Ads Linked to Firm Value Enhancement. 3 indexed citations

2.

Tomkovick, Chuck & Scott R. Swanson. (2014). Using Strengthsfinder to Identify Relationships Between Marketing Graduate Strengths and Career Outcomes. Marketing Education Review. 24(3). 197–212. 6 indexed citations

3.

Yelkur, Rama, et al.. (2012). The Alchemy of Olympics Advertising & Sponsorship: Turning the Games into Gold. Journal of Management Policy and Practice. 13(2). 34–45. 2 indexed citations

4.

Swanson, Scott R. & Chuck Tomkovick. (2012). Marketing Internships: How Values and Search Strategies Differ Across The Student-Employer Dyad. Marketing Education Review. 22(3). 251–262. 20 indexed citations

5.

Yelkur, Rama, et al.. (2011). Super Bowl ad likeability: Enduring and emerging predictors. Journal of Marketing Communications. 19(1). 58–80. 24 indexed citations

6.

Tomkovick, Chuck, et al.. (2011). The Experts, Explorers and Brokers: How Do U.S. Venture Capitalists ChoosePartners When They Expand into Europe?. Journal of Marketing Development and Competitiveness. 5(2). 29–43. 2 indexed citations

7.

Tomkovick, Chuck. (2010). Super Bowl Ads: An Empirical Investigation of the Advertising-to-Sales Relationship. Journal of Global Academy of Marketing Science. 20(4). 353–359. 7 indexed citations

8.

Tomkovick, Chuck. (2008). Innovative Marketing Education. Marketing Education Review. 18(2). 45–45. 1 indexed citations

9.

Lester, Scott W., et al.. (2005). Does Service-Learning Add Value? Examining the Perspectives of Multiple Stakeholders. Academy of Management Learning and Education. 4(3). 278–294. 81 indexed citations

10.

Tomkovick, Chuck. (2004). Ten Anchor Points for Teaching Principles of Marketing. Journal of Marketing Education. 26(2). 109–115. 23 indexed citations

11.

Erffmeyer, Robert C., et al.. (2002). Championing Technology in Marketing Education: Assessing the Value of a Discipline-Specific Technology Course. Marketing Education Review. 12(3). 47–57. 11 indexed citations

12.

Tomkovick, Chuck. (2001). Innovative Marketing Education. Marketing Education Review. 11(2). 42–42. 3 indexed citations

13.

Tomkovick, Chuck, et al.. (2001). The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s. Journal of Marketing Communications. 7(2). 89–108. 58 indexed citations

14.

Tomkovick, Chuck, et al.. (2001). The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s. Journal of Marketing Communications. 7(2). 89–108. 2 indexed citations

15.

Tomkovick, Chuck, et al.. (2000). A Cross-Functional, Multi-Disciplinary Approach to Teaching E-Commerce. Marketing Education Review. 10(3). 43–52. 2 indexed citations

16.

Smart, Denise T., Chuck Tomkovick, Eli Jones, & Anil Menon. (1999). Undergraduate Marketing Education in the 21^st Century: Views from Three Institutions. Marketing Education Review. 9(1). 1–9. 30 indexed citations

17.

Tomkovick, Chuck, et al.. (1996). An Assessment of the Service Quality Provided to Foreign Students at U.S. Business Schools. Journal of Education for Business. 71(3). 130–135. 28 indexed citations

18.

Tomkovick, Chuck, et al.. (1995). Applying Hedonic Pricing Models and Factorial Surveys at Parker Pen to Enhance New Product Success. Journal of Product Innovation Management. 12(4). 334–345. 9 indexed citations

19.

Tomkovick, Chuck. (1995). Applying hedonic pricing models and factorial surveys at Parker Pen to enhance new product success. Journal of Product Innovation Management. 12(4). 334–345. 13 indexed citations

20.

Tomkovick, Chuck, et al.. (1995). Integrating Business Communication Skills into a Buyer-Behavior Course Project. Business Communication Quarterly. 58(1). 16–19.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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