Stephen K. Koernig

783 total citations
10 papers, 591 citations indexed

About

Stephen K. Koernig is a scholar working on Management of Technology and Innovation, Education and Marketing. According to data from OpenAlex, Stephen K. Koernig has authored 10 papers receiving a total of 591 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Management of Technology and Innovation, 4 papers in Education and 3 papers in Marketing. Recurrent topics in Stephen K. Koernig's work include Management and Marketing Education (7 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Accounting Education and Careers (3 papers). Stephen K. Koernig is often cited by papers focused on Management and Marketing Education (7 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Accounting Education and Careers (3 papers). Stephen K. Koernig collaborates with scholars based in United States. Stephen K. Koernig's co-authors include Thomas C. Boyd, Neil Granitz, A. L. Page, Katrin R. Harich, Nina Diamond, Zafar Iqbal and Robert J. Zimmer and has published in prestigious journals such as Psychology and Marketing, Journal of Marketing Education and Sport Marketing Quarterly.

In The Last Decade

Stephen K. Koernig

10 papers receiving 523 citations

Peers

Stephen K. Koernig

SPS

MARKE

MTI

EDUCA

OBHRM

Dennis N. Bristow United States

Kathleen A. Krentler United States

Mary T. Curren United States

Chuck Tomkovick United States

Jennifer Yurchisin United States

Brian T. Engelland United States

Jonna Holland United States

Carolyn Tripp United States

Mary Walker United States

Douglas Amyx United States

Dennis N. Bristow United States

Stephen K. Koernig

194 ×0.8

SPS

204 ×0.9

MARKE

77 ×0.6

MTI

53 ×0.4

EDUCA

139 ×1.2

OBHRM

Citations per year, relative to Stephen K. Koernig Stephen K. Koernig (= 1×) peers Dennis N. Bristow

Countries citing papers authored by Stephen K. Koernig

Since Specialization

Citations

This map shows the geographic impact of Stephen K. Koernig's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Stephen K. Koernig with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Stephen K. Koernig more than expected).

Fields of papers citing papers by Stephen K. Koernig

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Stephen K. Koernig. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Stephen K. Koernig. The network helps show where Stephen K. Koernig may publish in the future.

Co-authorship network of co-authors of Stephen K. Koernig

This figure shows the co-authorship network connecting the top 25 collaborators of Stephen K. Koernig. A scholar is included among the top collaborators of Stephen K. Koernig based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Stephen K. Koernig. Stephen K. Koernig is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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10 of 10 papers shown

1.

Koernig, Stephen K., et al.. (2021). Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection. Journal of Marketing Education. 44(1). 100–112. 7 indexed citations

2.

Koernig, Stephen K., et al.. (2014). Values-Based Education for Sustainability Marketers. Journal of Marketing Education. 37(1). 5–24. 18 indexed citations

3.

Granitz, Neil & Stephen K. Koernig. (2011). Web 2.0 and Marketing Education: Explanations and Experiential Applications. Journal of Marketing Education. 33(1). 57–72. 55 indexed citations

4.

Koernig, Stephen K. & Thomas C. Boyd. (2009). To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands. Sport Marketing Quarterly. 18(1). 25–37. 109 indexed citations

5.

Diamond, Nina, Stephen K. Koernig, & Zafar Iqbal. (2008). Uniting Active and Deep Learning to Teach Problem-Solving Skills. Journal of Marketing Education. 30(2). 116–129. 46 indexed citations

6.

Granitz, Neil, Stephen K. Koernig, & Katrin R. Harich. (2008). Now It's Personal. Journal of Marketing Education. 31(1). 52–65. 77 indexed citations

7.

Koernig, Stephen K.. (2007). Planning, Organizing, and Conducting a 2-Week Study Abroad Trip for Undergraduate Students: Guidelines for First-Time Faculty. Journal of Marketing Education. 29(3). 210–217. 58 indexed citations

8.

Zimmer, Robert J., et al.. (2005). Teaching of the International Component in the Introductory Marketing Course. Journal of Teaching in International Business. 16(1). 25–49. 6 indexed citations

9.

Koernig, Stephen K.. (2003). E‐scapes: The electronic physical environment and service tangibility. Psychology and Marketing. 20(2). 151–167. 117 indexed citations

10.

Koernig, Stephen K. & A. L. Page. (2001). What if your dentist looked like Tom Cruise? Applying the match‐up hypothesis to a service encounter. Psychology and Marketing. 19(1). 91–110. 98 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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