Mark Ligas

698 total citations
13 papers, 517 citations indexed

About

Mark Ligas is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Mark Ligas has authored 13 papers receiving a total of 517 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 1 paper in Strategy and Management. Recurrent topics in Mark Ligas's work include Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Mark Ligas is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Mark Ligas collaborates with scholars based in United States. Mark Ligas's co-authors include Arjun Chaudhuri, Robin A. Coulter, June Cotte and Christy Ashley and has published in prestigious journals such as Journal of Retailing, Journal of Retailing and Consumer Services and Psychology and Marketing.

In The Last Decade

Mark Ligas

13 papers receiving 464 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mark Ligas United States	10	394	250	187	53	50	13	517
Judith Motion New Zealand	5	376 1.0×	97 0.4×	253 1.4×	65 1.2×	56 1.1×	5	508
E. Deanne Brocato United States	9	379 1.0×	318 1.3×	281 1.5×	50 0.9×	23 0.5×	12	584
Rémi Mencarelli France	12	328 0.8×	174 0.7×	219 1.2×	31 0.6×	53 1.1×	36	499
Tracy Meyer United States	12	249 0.6×	178 0.7×	135 0.7×	75 1.4×	29 0.6×	21	406
Lingjing Zhan Hong Kong	4	353 0.9×	110 0.4×	319 1.7×	58 1.1×	29 0.6×	5	503
Allan L. Baldinger United States	4	513 1.3×	296 1.2×	345 1.8×	43 0.8×	39 0.8×	6	681
Harper A. Roehm United States	10	318 0.8×	176 0.7×	140 0.7×	58 1.1×	17 0.3×	19	426
Jane Boyd Thomas United States	11	396 1.0×	102 0.4×	209 1.1×	41 0.8×	24 0.5×	34	545
Nancy J. Rabolt United States	9	422 1.1×	114 0.5×	193 1.0×	34 0.6×	32 0.6×	16	513
Charlene Pleger Bebko United States	7	229 0.6×	230 0.9×	145 0.8×	30 0.6×	65 1.3×	13	395

Countries citing papers authored by Mark Ligas

Since Specialization

Citations

This map shows the geographic impact of Mark Ligas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Ligas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Ligas more than expected).

Fields of papers citing papers by Mark Ligas

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Ligas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Ligas. The network helps show where Mark Ligas may publish in the future.

Co-authorship network of co-authors of Mark Ligas

This figure shows the co-authorship network connecting the top 25 collaborators of Mark Ligas. A scholar is included among the top collaborators of Mark Ligas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Ligas. Mark Ligas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

Ligas, Mark & Arjun Chaudhuri. (2012). The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price. Journal of Retailing and Consumer Services. 19(2). 249–258. 49 indexed citations

Chaudhuri, Arjun, et al.. (2010). Emotional Responses on Initial Exposure to a Hedonic or Utilitarian Description of a Radical Innovation. The Journal of Marketing Theory and Practice. 18(4). 339–359. 53 indexed citations

Ashley, Christy, Mark Ligas, & Arjun Chaudhuri. (2010). Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?. The Journal of Marketing Theory and Practice. 18(3). 249–262. 13 indexed citations

Chaudhuri, Arjun & Mark Ligas. (2009). Consequences of Value in Retail Markets. Journal of Retailing. 85(3). 406–419. 108 indexed citations

Coulter, Robin A. & Mark Ligas. (2004). A typology of customer‐service provider relationships: the role of relational factors in classifying customers. Journal of Services Marketing. 18(6). 482–493. 58 indexed citations

Ligas, Mark. (2004). Personalizing Services Encounters. Services Marketing Quarterly. 25(4). 33–51. 12 indexed citations

Coulter, Robin A. & Mark Ligas. (2003). To Retain Or to Relinquish: Exploring the Disposition Practices of Packrats and Purgers. DigitalCommons - Fairfield (Fairfield University). 30. 31 indexed citations

Cotte, June & Mark Ligas. (2003). Timestyle and Shopping Style. DigitalCommons - Fairfield (Fairfield University). 6. 2 indexed citations

Chaudhuri, Arjun & Mark Ligas. (2003). The Effect of Affect and Trust on Commitment in Retail Store Relationships. DigitalCommons - Fairfield (Fairfield University). 13(2). 3 indexed citations

10.

Ligas, Mark & Robin A. Coulter. (2001). Changing Faces in Services Relationships: Customers’ Roles During Dissatisfactory Service Encounters. Advances in consumer research. 28. 5 indexed citations

11.

Ligas, Mark. (2000). People, products, and pursuits: Exploring the relationship between consumer goals and product meanings. Psychology and Marketing. 17(11). 983–1003. 67 indexed citations

12.

Coulter, Robin A. & Mark Ligas. (2000). The long good-bye: The dissolution of customer-service provider relationships. Psychology and Marketing. 17(8). 669–695. 64 indexed citations

13.

Ligas, Mark & June Cotte. (1999). The Process of Negotiating Brand Meaning: a Symbolic Interactionist Perspective. ACR North American Advances. 52 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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