Mark Ligas
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Retail Behavior Studies 7
- Sharing Economy and Platforms 1
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- Customer Service Quality and Loyalty 9
- Co-authors
- Arjun Chaudhuri (5 shared papers)Robin A. Coulter (4 shared papers)June Cotte (2 shared papers)Christy Ashley (1 shared paper)Linda Roney (1 shared paper)
- Journals
- The Journal of Marketing Theory and Practice (2 papers)Psychology and Marketing (2 papers)Journal of Services Marketing (1 paper)Journal of Retailing and Consumer Services (1 paper)Journal of Retailing (1 paper)
- Partner nations
- United States
In The Last Decade
Mark Ligas
14 papers receiving 468 citations
Peers
Comparison fields: 5 of 62
- Marketing 393
- Organizational Behavior and Human Resource Management 248
- Tourism, Leisure and Hospitality Management 16
- Information Systems and Management 51
- Sociology and Political Science 188
Countries citing papers authored by Mark Ligas
This map shows the geographic impact of Mark Ligas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Ligas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Ligas more than expected).
Fields of papers citing papers by Mark Ligas
This network shows the impact of papers produced by Mark Ligas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Ligas. The network helps show where Mark Ligas may publish in the future.
Co-authors
The 5 scholars most cited alongside Mark Ligas, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2009 | 108 | |
| 2 | 2000 | 68 | |
| 3 | 2000 | 64 | |
| 4 | 2004 | 58 | |
| 5 | The Process of Negotiating Brand Meaning: a Symbolic Interactionist Perspective | 1999 | 53 |
| 6 | 2010 | 53 | |
| 7 | 2012 | 49 | |
| 8 | To Retain Or to Relinquish: Exploring the Disposition Practices of Packrats and Purgers | 2003 | 31 |
| 9 | 2010 | 13 | |
| 10 | 2004 | 12 | |
| 11 | Changing Faces in Services Relationships: Customers’ Roles During Dissatisfactory Service Encounters | 2001 | 5 |
| 12 | 2003 | 3 | |
| 13 | Timestyle and Shopping Style | 2003 | 2 |
| 14 | Capturing the Moment: Using Digital Imagery to Welcome First-Year Students | 2022 | 1 |
About Mark Ligas
Mark Ligas is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Information Systems and Management and Applied Psychology, having authored 14 papers that have together received 520 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (7 papers), Corporate Identity and Reputation (1 paper), Online and Blended Learning (1 paper), Sharing Economy and Platforms (1 paper), Media, Gender, and Advertising (1 paper) and Innovative Teaching Methods (1 paper). The work is most often cited by research in Marketing (393 citations), Organizational Behavior and Human Resource Management (248 citations), Tourism, Leisure and Hospitality Management (16 citations), Information Systems and Management (51 citations) and Sociology and Political Science (188 citations). Mark Ligas has collaborated with scholars based in United States. Frequent co-authors include Arjun Chaudhuri, Robin A. Coulter, June Cotte, Christy Ashley and Linda Roney. Their work appears in journals such as The Journal of Marketing Theory and Practice, Psychology and Marketing, Journal of Services Marketing, Journal of Retailing and Consumer Services and Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.